BETC HAVAS campaign links intimacy to pay equity, safety and recognition in a twist on category conventions Jontex, a sexual wellness brand from Reckitt in Brazil, used Women’s History Month to challenge how the category defines female pleasure – moving the conversation beyond sex and into rights, recognition and everyday autonomy. Created by BETC HAVAS, the […]
New work was developed in collaboration with BBH and Merman In an era where human tragedy has become bingeable entertainment, charity Missing People is fighting to change the narrative. Partnering with BBH London and Sharon Horgan’s production company Merman, the charity has launched a provocative campaign that challenges audiences’ growing thirst for true-life tragedy. Whilst […]
Analysis of a giant cache of nearly 70 million email marketing messages reveals how consumer behaviour has shifted dramatically from discovery to intent in 2026, as people invest in their homes and focus on reducing their bills – turning sectors such as home improvement, finance and insurance into a new goldmine of high-value leads. The […]
BUILT FOR SMEs, NOT JUST BIG BRANDS Digital marketing agency SQUIDGY has expanded its team and moved into larger offices in Newcastle city centre – marking the next stage of growth as the agency focuses on supporting SMEs across the North-East. Founded by Andy Robson, SQUIDGY started life as a freelance SEO operation before growing […]
Following a period of significant international growth, ROAST has officially announced its expansion into America with the opening of a flagship office in New York. The move marks a strategic shift from servicing US territories remotely to providing dedicated, local expertise to a growing roster of global and North American clients. James Kenna, who has […]
‘Unfinished Business’ report provides a strategic blueprint for senior marketers facing the hard truths holding back growth – with pragmatic steps to turn insight into impact Global marketing effectiveness and foresight consultancy, Gain Theory, today published a new report, ‘Unfinished Business: Closing the Insight-to-Action Gap’, challenging conventional wisdom that marketing insights fail to be actioned […]
Pitch consultancy strengthens North American footprint with new NYC base led by former MD of Ogilvy NY, Claire Morris International pitch consultancy The Great Pitch Company has expanded its operations by opening an office in North America to service the US and Canadian markets. Already well established in the US, the move is a strategic […]
Powered by insights from millions of Samsung Smart TVs, TotalView™ gives advertisers a unified view of reach across linear and streaming, enabling smarter planning, precise targeting, and more holistic campaign measurement Samsung Ads, the advertising arm of Samsung Electronics’ media division, has announced the launch of TotalView™ — a powerful new solution that provides a unified […]
Cadbury Turns Newsprint into Camouflage to Level Up the Nation’s Easter Egg Hides This Easter Cadbury is launching a series of press ads that celebrate the magic of the beloved Easter egg hunt, created in partnership with global creative agency of record VCCP. In a world where the traditional Easter egg hunt is often over in seconds, Cadbury […]
The second phase of Droga5 São Paulo’s powerful “Lifeless Flag” campaign raises awareness of marine and coastal protection in Brazil through a series of screen prints produced with natural mineral pigments