Created with Callimacus, the platform developed by Solomei AI, and designed and implemented by makemepulse, its first certified partner Luxury fashion brand Brunello Cucinelli has launched a new AI powered e-commerce platform that allows users to explore the brand’s collections in a manner entirely consistent with their values. It follows the customer journey, understands a […]
Chipotle Mexican Grill is celebrating its tatted superfans by giving away free meals with a “flash” ‘BOGOF’ offer on Friday 13th March, from 3-4pm across all UK restaurants. Inspired by the popular Friday 13th “flash tattoo” tradition, Chipotle is inviting anyone with a tattoo to get a free main meal when they buy another. The offer is open to all forms of body art; whether it’s permanent ink, a temporary […]
Pavone Group’s Lisa Corry-Godby has been promoted to Group Strategy and Communications Director, a move that strengthens integration across strategy, communications, and creative and reinforces the agency’s commitment to delivering sharper, more effective work for clients. In her expanded role, Corry-Godby will lead strategic thinking across the agency’s many disciplines, ensuring that insight, messaging, and creative execution are aligned […]
Created for Equal Pay Day in Belgium by agency mortierbrigade and directed by duo Lionel Goldstein through Czar, the spot campaigns to close the gender pay gap In Belgium, women earn 20% less than their male counterparts in all areas of the job market, except for one: prison. Female inmates in Belgium prisons receive fixed […]
LA-Based Agency Takes On Comprehensive Rebrand Assignment That Includes Brand Strategy, TV/Digital Campaign, And New Logo And Website – All Completed In Just 60 days Strategic, full-service creative branding and design agency Defiant LA has completed a comprehensive rebrand of Airport Home Appliance, the San Francisco Bay Area–based appliance retailer with more than 50 years of expertise and […]
Primark is partnering with Coleen Rooney on an exclusive new collection of stylish everyday essentials. Rooted in a shared belief that looking good shouldn’t mean spending more, ‘By Coleen’ brings together Coleen’s style and Primark’s commitment to offering great fashion at affordable prices. First teased on 2 March and launched to press and influencers on […]
The ‘Gift of Being Known’ turns the envelope itself into an act of recognition Most direct mail gets tossed without a second glance. Nonprofit Carpenter’s Shelter, in collaboration with Yes&, proves mailers can achieve distinction with its latest campaign. This year’s campaign, themed “Give the Gift of Being Known,” transforms the end-of-year mailer itself into a visual […]
Directed by Gus St Clair through BeSweet Films, the campaign leverages the iconic energy of the world No 1 tennis player and BMW brand ambassador to introduce the iX3 model BMW is accelerating into a new era of mobility with a cinematic campaign powered by the iconic energy of tennis star and brand ambassador Carlos […]
Simba’s Brand Lead Abbi David reflects on a decade of sleep innovation, the evolution from mattress challenger to holistic sleep lifestyle brand, and the relentless R&D behind nine Product of the Year wins. When we last spoke, your award-winning Hybrid technology was redefining the bedding category. How have Simba products – and the sleep landscape […]
Howdens, the UK’s number one trade kitchen supplier, today launches Proud to Fit – a new campaign celebrating local tradespeople across the UK. The campaign features real tradespeople and customers of Howdens, including kitchen fitter Tom Easter of T&N Kitchens from Essex, carpenter Gavin Tutton of Gavin Tutton carpentry from Kenilworth, carpenter Jack Irvine of […]