Event Has Grown Into One Of Advertising Industry’s Most Influential Advocacy Platforms Seasoned Leaders To Offer Master Class In Starting, Managing & Growing Women-Led Agencies OWN IT, the collective of female and non-binary advertising professionals committed to making changes that uplift and empower underrepresented groups in the industry, has announced the agenda, speakers and panel […]
Pepsi MAX announce the launch of its latest integrated campaign, #BetterWithPepsi. Built on a major mealtime mistake, that too many people forget the drink. Pepsi’s new campaign playfully calls out the ultimate oversight, because a great meal without a Pepsi MAX? That’s criminal! Through a disruptive multi-channel rollout Pepsi MAX is hitting the streets, the […]
DUDE London’s first campaign with the eSIM brand reminds revellers that the internet never forgets Brits reveal regrets of not using the internet responsibly when celebrating abroad. One third (33%) of Brits, rising to 52% of Gen-Z, admit to using their smartphone to commit embarrassing moments they’ll regret once they arrive back home, according to […]
March 2026 In regular a Q&A session, Jenny Stanley, Managing Director at Appetite Creative explores the key trends, around sustainability and regulation, facing experts from across the advertising and packaging industry. This conversation is with Alice Rackley, Chief Executive Officer at Polytag. Brands are under growing pressure to communicate a credible, end-to-end sustainability story, just […]
Walkers has unveiled a new integrated brand platform, ‘Your Little Slice of Joy’, with creative agency of record VCCP. The campaign celebrates the love that goes into making Walkers crisps and encourages the nation to put their joy first – even if just for a brief moment. The new platform, ‘Your Little Slice of Joy’, brings a bold and […]
This St. Patrick’s Day, Uber is rewriting the marketing status quo by acknowledging the unspoken truth about the festivities: sure, you’ll have fun, but you’ll have the tried and true epiphany: “I want…no, I need to go home!” This new campaign, “Uber IrishXit,” created in partnership with Mother New York, is designed to help everyone Irish […]
Folk VML has launched a new integrated brand campaign for Brennans Bread designed to re-establish the brand’s authority around freshness while showcasing the breadth of its range for modern Irish households. Launching from 16th March, the campaign runs across TV, VOD, Out of Home, social and in-store, bringing Brennans’ iconic promise of “Today’s Bread Today” […]
The brand is making its largest paid media investment to date to support the campaign aimed at driving national brand awareness with its mascot, Octo, front and center. Bachan’s, the original Japanese Barbecue Sauce brand known for its bold flavors and cult following, is rolling out the biggest campaign in its history with “Look for […]
Unique Talent Brings Years Of Experience As CD on Global Client Side And Agencies As Well As Diplomatic and Rock Band Credentials SpecialGuest, the independent, fully integrated creative agency, today announced that Daniel Hall has been named Group Creative Director. He will be tasked with mentoring creative team members, leading ideation across disciplines, building lasting relationships […]
Ahead of Mother’s Day, commuters were invited to pick up a free bouquet from the installation to gift to the mother figures in their lives Ahead of Mother’s Day this Sunday, Tesco helped those travelling through London pick up a thoughtful last-minute gift for the mother figures in their lives. On Saturday 14 March, a specially built 2.5m by 8m billboard appeared at Kings Cross Station featuring 5,000 vibrant tulips and the message “Need Anything From Tesco?”. From 10am to 5pm, passersby could […]