AMV BBDO is introducing a new twist on Currys’ long-running “Beyond Techspectations” platform, this time harnessing the viral/social ‘dad energy’ trend to showcase how their colleagues can help customers apply an energy-saving mindset to their tech at home. In signature Currys style, this latest campaign shares a clear message in a memorable, humorous way by […]
The new identity draws parallels between opera and contemporary cinema, using expressive typography, abstract photography and jolts of neon colour to bring each production’s emotional core to the surface. Boston Lyric Opera has unveiled a new visual identity from independent creative agency Colossus as the cultural institution celebrates its 50th anniversary season. Launched May 1, […]
New work from VCCP champions Aldi Price Match, showing customers they can get great value on everyday essentials without the hassle of a big shop Co-op Food, the UK’s leading convenience retailer, launches the latest chapter of its ‘Pop to Co-op’ creative platform, encouraging members and customers to leave the ‘big shop faff’ behind and get […]
New brand mascot, Fred the Fox, calls for Brits to ‘give chicken the night off’ as research reveals more than half are bored of chicken Protein challenger, Better Nature, is taking on one of the biggest campaigns in Food & Drink with the launch of its first ever out-of-home campaign -‘Believe in Tempeh’- as the challenger […]
Swedish legal tech company Legora turns Aaron Judge’s greatest asset, his ability to shut out the noise and focus on the pitch that matters, into a metaphor for how AI can help legal teams work. Earlier this year, Legora announced a multi-year partnership with Aaron Judge and the New York Yankees. Now, the AI company […]
New creative wave builds on early momentum in Richmond, moving the Charlottesville-based public radio station’s audience from awareness toward action while introducing the brand to listeners in Roanoke. Dotted Line Agency (DLA), an independent, full-service advertising agency, has launched the next wave of creative for WNRN, a Charlottesville-based public radio station known for its human-curated, […]
‘Super Sitters’ puts the real people and skills behind Bubble’s childcare network at the heart of the brand Flexible childcare platform Bubble has launched ‘Super Sitters’, a new out-of home advertising campaign developed with integrated agency Boldspace that celebrates the pride in their sitter network and puts them front and centre. The creative celebrates the extraordinary sitters who are also teachers, first aiders, musicians, and healthcare professionals within […]
A legacy icon, reintroduced through the realities of everyday life. Maybelline has launched a global social first campaign for Instant Eraser, one of the most recognizable concealers in the world, a category-defining product which has become a staple in millions of routines worldwide. For a new generation of beauty disruptors reshaping the industry, the challenge […]
Primark changes the game of the activewear category in latest global campaign by VCCP Today, Primark unveils its activewear collection, Primark Form, with a playful new campaign which skewers the pompous seriousness of the world of activewear – proving you don’t have to pay seriously high prices to get seriously great kit. Created by global […]
New work from the “Smart to Intelligent” platform debuts during FOX’s Mission Foods Grand Prix of Monterey at WeatherTech Raceway Laguna Seca Independent agency Hot Lava is debuting new work for Arrow Electronics during The Mission Foods Grand Prix of Monterey at WeatherTech Raceway Laguna Seca. Airing nationally on FOX, the :30 spot, titled “The Speed of Arrow,” extends Arrow’s […]