UK’s No.1 Premium Gin, Whitley Neill, appoints Red Brick Road for international Christmas Campaign

£1.4m (USD 1.8m) integrated campaign runs across UK and USA

UK’s No.1 Premium Gin, Whitley Neill, appoints Red Brick Road for international Christmas Campaign

Halewood Artisanal Spirits has unveiled a new campaign for Whitley Neill gin, developed by London independent creative agency Red Brick Road, to bolster brand awareness before Christmas. The new campaign focuses on the brand’s Original Dry gin and Rhubarb and Ginger expression, and comes as part of a wider campaign to build awarenss and educate […]

BBH Singapore launches new app, Running Stories, that combines fitness and entertainment with real time data to create dynamic audio stories you can run to

BBH Singapore launches new app, Running Stories, that combines fitness and entertainment with real time data to create dynamic audio stories you can run to

BBH Singapore has created a new fitness and audio entertainment platform specifically designed for runners. Running Stories is a new audio entertainment fitness app that casts you as the protagonist in a story and uses real-time data to build an augmented audio narrative that integrates with your surroundings and keeps you ‘enter-trained’ on runs.  The thrilling […]

Black Representation In Christmas Ads Is A Marketing Stunt Only, Founder Of Afrodrops Explains

Black Representation In Christmas Ads Is A Marketing Stunt Only, Founder Of Afrodrops Explains

“The real race issue with the Christmas adverts is that the diversity and inclusion stops at the marketing. It goes no further”. It’s all well and good making your adverts inclusive, but it’s pointless when store shelves don’t reflect that external messaging through their product offering. So it’s time for high street retailers and supermarkets […]

‘Leading By Example’ gives Audi and Tottenham Hotspur fans exclusive access to one of the world’s best Head Coaches

‘Leading By Example’ gives Audi and Tottenham Hotspur fans exclusive access to one of the world’s best Head Coaches

With access to football games and live sporting events limited this year, Audi, as part of its sponsorship of Tottenham Hotspur, has launched a campaign to help football fans get inside the mind of Head Coach Jose Mourinho. ‘Leading by Example’ is an intimate conversation that combines elements of a TED Talk and a post-match […]

Children’s Hospice Launches National Creative Campaign To Create Moments That Matter For Seriously Unwell Babies And Children

Children’s Hospice Launches National Creative Campaign To Create Moments That Matter For Seriously Unwell Babies And Children

One of the UK’s leading children’s charities, Noah’s Ark Children’s Hospice has joined forces with integrated digital content agency The 10 Group in a creative campaign to raise awareness of the essential work of specialist nurses and carers. The Moments That Matter campaign aims to highlight the crucial role that nurses and carers play in creating moments […]

co:collective launches Genexa’s Clean Medicine Movement on TV with the Promise of putting ‘People over Everything’

co:collective launches Genexa’s Clean Medicine Movement on TV with the Promise of putting ‘People over Everything’

A new film from Genexa and co:collective tells the story of two dads – the founders of Genexa – who discovered that the OTC drugs we are all familiar with contain unnecessary chemicals as inactive ingredients, like artificial dyes, talc, parabens, and even allergens like lactose and gluten.  The film was created in partnership with […]

The Channel That Stole Christmas

By Callum McCahon, Strategy Director, Born Social.

The Channel That Stole Christmas

“Leading with a social media campaign at Christmas? Previously, this idea would have gone down about as well as telling a room full of children that Santa isn’t real.” Ah, it’s Christmas campaign season again; the highlight of the marketing year.  We knew they were going to look different this year, how could they not? […]

Science of sound: making Christmas adverts more memorable

By Shazia Ginai, UK CEO, Neuro-Insight

Science of sound: making Christmas adverts more memorable

Every year, British people turn their attention to the TV screens in anticipation of the first Christmas advert to drop as a signal that the festive season is upon us. This year, despite the pandemic restrictions and constraints when it comes to filming, marks another season filled with emotional and creative Christmas adverts.   Our research […]

The making of DFS’ “A Comfy Carol” film: Behind the scenes with Aardman, Krow, and DFS

The making of DFS’ “A Comfy Carol” film: Behind the scenes with Aardman, Krow, and DFS

The cosy comfortable feel of DFS’ Christmas ad, featuring Aardman’s much-loved Wallace & Gromit characters, would not have been possible without the enormous amount of hard work and painstaking attention to detail that went on behind the scenes.  Aardman creative director Merlin Crossingham, Darryl George, creative director at krow, part of The MISSION Group, and […]

First ever Christmas ad for DCUK – character gifts to make anyone smile

First ever Christmas ad for DCUK – character gifts to make anyone smile

DCUK is the Original Wooden Duck Company whose simple mission is to help customers and their families to smile, by giving and owning one of their endearing ducks or feathered friends. Each unique character is made by hand out of earth-kind bamboo root – and then individually painted and given the DCUK Pin of authenticity. Despite being around since 2004 and […]