In a world where there’s an AI tool for almost everything, Maltesers® is reminding Brits that technology can help answer plenty of questions, but when it comes to life’s biggest moments, there’s still nothing quite like a chat with someone who’s been there, done it and has a story or two to share. In fact, […]
This Tuesday, October 6, Taco Bell is taking its annual National Taco Day celebration worldwide, teaming up with Duolingo to officially declare it Global Taco Day, introducing an all-new Duo Habanero Sauce, taco-fuelled language fun and a special Global Taco Day giveaway for fans across the UK. Going Global: Taco Bell and Duolingo are taking National […]
How do you make an awareness film about a condition that never looks the same twice? That’s the question at the heart of FightTheStroke‘s new campaign, and instead of answering it, Italian agency DUDE Milano has made the struggle the crux of the story. FightTheStroke is an Italian foundation that supports families of young stroke survivors […]
The premium egg brand invests in marketing for the first time Creative communications agency bray leino today reveals ‘For the Love of Egg’, its first creative work for premium egg brand St. Ewe, to grow awareness and drive sales among higher income households and families who value good food. As the Cornwall-based egg company’s first […]
Building on the momentum of its partnerships with Scuderia Ferrari HP and Global Ambassador, Charles Leclerc, Chivas Regal transformed Monza race week into a multi-day celebration of true mastery, anchored by the launch of Chivas Regal 16, a limited-edition blended Scotch whisky and expression of mastery co-created with Charles Leclerc. Photo credit: SIDEQUEST Designed around the […]
Glenmorangie, the famed Highland whisky brand, has marked the unveiling of its oldest single malt whisky with a branding and design project that culminates in the creation of 149 handmade vessels by celebrated ceramicist Peter Pincus. The launch of the 50-year-old whisky blurs the line between rare spirits and collectable art by bringing Glenmorangie and […]
New report shows how brands like KFC, Rexona and Samsung have rapidly evolved their creator marketing strategies Global socially-led creative agency We Are Social has launched a new report, We Are Social Decodes: The New Creator Operating Model, aimed at helping brands dismantle outdated silos within their creator marketing strategy. With 81% of Gen Z […]
Segafredo’s new global brand platform ‘Take Your Shot’, created by BBH London, repositions the brand for a new generation of coffee drinkers. Turning the everyday espresso ritual into a moment of action, Segafredo has repositioned its brand via a new global creative platform created by BBH London, ‘Take Your Shot’. The platform repositions the iconic […]
By Megan Duong, CEO and Co-Founder of Plot AI is moving quickly into creator marketing. Everyone wants technology that can find creators, vet them, track campaigns and tell you who to work with next. And the investment is following. IAB projects U.S. creator ad spend will reach $44 billion in 2026. Nearly half of creator […]
National, multi-channel campaign positions classic comfort as the easy upgrade to everyday mealtime Brandon has launched a national integrated campaign for Idahoan Ultimate Mashed Potatoes, positioning the new Ultimates line as the easiest way to make everyday meals feel rich, elevated and restaurant-inspired—without the extra effort. Built to reach busy “meal upgraders” who want more […]