Popeyes® UK launches a major new brand campaign- the award winning New-Orleans-born brand’s first fully integrated platform at scale in the UK – designed to raise the bar in a category where consumers have long been forced to settle for less. The new campaign showcases how Popeyes® brings care, craft and New Orleans energy to the QSR category with its Louisiana flair and shatter crunchin’ chicken. Created with Truant, directed […]
Created by BBH, work promotes new easy-to-open packaging To promote Chupa Chups’ new ‘easy-to-open’ packaging, BBH has created an OOH campaign, “No More Wrestling’, which, instead of dramatising an anodyne packaging improvement, leans into the struggle. This isn’t just any product update. It’s the end of a years-long, emotionally charged, finger-cramping struggle that all Chupa […]
Socially-led creative agency, We Are Social, has partnered with Lucozade to celebrate the return of fan favourite flavour, Grafruitti. After initially launching in 2015 as a limited edition release, Lucozade has brought back Grafruitti “For the Believers”. Tapping into its strong online community and nostalgic love for the flavour, Lucozade began teasing fans in early […]
Brand reduces the size of its sandwich to match that of its main competitor In a new campaign created by AlmapBBDO, Burger King® introduces a version of its classic sandwich that is 30% smaller: the Whopper®, now in a “Small Whopper®” size. The initiative highlights the format by comparing it to competitors’ “Big” sandwiches. In […]
PepsiCo and Pepsi MAX® today announce a new four-year partnership with The FA, officially becoming the soft drinks partner of the England men’s and women’s senior teams. The partnership represents a landmark step in PepsiCo’s ambition to be an unmissable part of England’s football culture, providing meaningful support to the teams and the wider football […]
Global experience agency Momentum has partnered with Primark on an immersive social experiment that challenged perceptions of high-street fashion by creating a fictional premium fashion label to showcase the retailer’s new Spring womenswear range. The immersive experience saw fashion enthusiasts invited to an elegant London townhouse on 19th –20th March for the debut collection of ‘Kim […]
Campaign, which features Brazilian Youtuber and influencer Felca, presents the platform melhoramigo.ai, which uses technology to drive responsible adoption by encouraging people to discover the real benefits of human-animal relationships After mysterious teasers circulated on social media and images blanketed the streets of São Paulo, PEDIGREE®, the leading brand in dog food, came out as […]
BETC HAVAS campaign links intimacy to pay equity, safety and recognition in a twist on category conventions Jontex, a sexual wellness brand from Reckitt in Brazil, used Women’s History Month to challenge how the category defines female pleasure – moving the conversation beyond sex and into rights, recognition and everyday autonomy. Created by BETC HAVAS, the […]
Analysis of a giant cache of nearly 70 million email marketing messages reveals how consumer behaviour has shifted dramatically from discovery to intent in 2026, as people invest in their homes and focus on reducing their bills – turning sectors such as home improvement, finance and insurance into a new goldmine of high-value leads. The […]
‘Unfinished Business’ report provides a strategic blueprint for senior marketers facing the hard truths holding back growth – with pragmatic steps to turn insight into impact Global marketing effectiveness and foresight consultancy, Gain Theory, today published a new report, ‘Unfinished Business: Closing the Insight-to-Action Gap’, challenging conventional wisdom that marketing insights fail to be actioned […]
