![Guinness brings its classic ad characters to China with [Ai]magination](https://marcommnews.com/wp-content/uploads/2026/10/1-4-701x391.jpg "FRED & FARID")
[Ai]magination, Fred & Farid’s generative AI creative studio has created a 50-second film for the immersive brand experience Guinness: The Surge Odyssey. Guinness’s advertising characters travel from Ireland to contemporary China in a 50-second film by [Ai]magination, FRED & FARID’s generative AI creative studio. A silver fish cycles through Shanghai’s tree-lined streets, while a turtle […]
Burger King and BBH Dublin launch bespoke activations celebrating marathon runners in Dublin and their post-race cravings. Burger King and BBH Dublin teamed up to cheer on thousands of marathon runners with encouragement banners, a free Whooper at participating restaurants, and an exclusive cold plunge experience. Embracing the grit and passion of a whopping 22,000 […]
Live polling at IAB Europe’s Retail Media Impact Summit reveals reluctance to hand AI decisions over bids, budgets and promotions While 88% of retail media professionals polled during Particular Audience‘s AI in Retail Media Town Hall said their businesses use AI to analyse data or write reports, just 16% use it to choose product or […]
Brandon will lead research, brand strategy, creative development, execution and production for the leading deli salad and sides line. Brandon has been selected as lead strategic and creative agency for a top Reser’s brand following a competitive pitch. The Reser’s deli salads and sides line includes potato salad, macaroni salad, pasta salad, coleslaw, side dishes […]
Consumer-Focused Creative Explains Product Benefits To All Canadians With International and Domestic Financial Needs Little Big Engine, the independent creative, production and branding agency, is breaking a humorous and user-focused campaign for Wise, the global technology company building the best way to move and manage the world’s money, to showcase the Wise Chequing Account across […]
Plusnet has launched Massive Value. Massive Plus, a new brand platform built for people who know a great deal when they see one, alongside Plusso, its new pink fluffy champion of value. The social first work celebrates Plusnet as the home of value, perfect for consumers who want to save on everyday essentials, so they […]
· Over three-quarters (76%) of UK marketers believe either context or mood have the greatest impact on ad effectiveness vs 4% for past behaviour. · 84% think mindset-aligned advertising matters as a key performance driver. · The Marketers’ Take On Mindset: The 2026 Global Report charts changing digital attitudes and strategies among more than 2,000 […]
Campaign Built on a Shared Family Dynamic Targets Filipino and Indian Communities Sending Money Home Little Big Engine, an independent creative, production and branding agency, is launching “Alpha Auntie,” a campaign for Wise, the global technology company building the best way to move and manage the world’s money. The campaign was developed specifically for Filipino […]
Best-selling author Dawn O’Porter joins as ambassador for year two, following a 27% increase in brand favourability Dr. Oetker Ristorante has renewed its Radio Times Book Club partnership for a second year, after the debut campaign boosted brand favourability by 27%*, bringing together books and pizza to inspire the perfect night in. Dawn O’Porter leads […]
Clever Social Media Effort Taps Into Popular #texttosongs Trend To Give Voice To Unhappy Cable Customers Bray & Co., the independent, award-winning, full-service creative agency focused on helping brands Rise Above, has launched a savvy social media campaign for Fidium Residential Fiber Internet that turns real complaints about competing internet providers into Fidium-themed songs, with […]