Co-created with Elmwood New York, the new identity honors heritage while inspiring a collaborative future for communities, farmers, and the environment– in work recognized by the Graphis Design Awards Elmwood New York, a leading design consultancy, reveals the story behind its comprehensive brand refresh for Horizon Organic, America’s pioneering dairy brand. This collaboration redefines Horizon Organic’s […]
Fully integrated marketing campaign tease + launch created genuine confusion, conversation and elation After weeks of fanning the flames of speculation and teasing the nation, McDonald’s is officially confirming what fans have been eagerly hoping for - the McRib is back and available for a limited time from tomorrow. Fans have been debating its comeback, and […]
McDonald’s Sweden allowed fans of the restaurant chain to turn their regular orders into exclusive fan merch. They received a minimalist white T-shirt with one unique and personal design printed on it – the receipt with their favorite McDonald’s items. McDonald’s Sweden has added a new item to the brand’s long history of iconic and […]
Johnnie Walker Blue Label celebrates its entry into après ski culture through collaboration with Perfect Moment and the launch of a limited edition whisky Johnnie Walker, the world’s number one Scotch Whisky*, is partnering with luxury skiwear and lifestyle brand, Perfect Moment, as it enters the Après Ski occasion. Starring Johnnie Walker Blue Label Ambassador […]
Hilltop’s beehive-wearing “For Honey Heads” star in new campaign Hilltop, the UK’s second largest honey brand, is making a bold splash with its first-ever brand campaign, ‘For Honey Heads’. The campaign depicts Hilltop consumers who are obsessed with Hilltop, its delicious flavour and versatility. This marks the first creative work from St Luke’s for Hilltop […]
The 3rd largest nation in the world is now finally open for business According to research* by global online verification platform, Sumsub, 627 million people – with a spending power of $1.75 trillion dollars – around the world are unjustly exiled from digital services and often red-flagged due to bias stereotyping based for reasons such […]
McCann’s latest campaign raises awareness of pets’ roles in helping the UK be mentally healthy Mayhew, the animal welfare charity, has launched a poignant print and outdoor campaign designed to raise awareness of the positive impact animals can have on mental health. Launched in honour of World Mental Health Day, the campaign, developed by McCann […]
A heart-warming TV spot from People’s Postcode Lottery launches tonight, starring Ellie Goulding performing a stunning new version of the classic 1960s hit What the World Needs Now. It debuts tonight at 9.15pm during Channel 4’s hit comedy game show, Taskmaster. Created by People’s Postcode Lottery’s in-house creative team and GOOD Agency, and directed by […]
D&AD, the globally renowned non-profit which represents the pinnacle of creative excellence, has released its highly sought after Annual available for free as part of its ongoing commitment to nurturing creativity across different communities. The organisation is sharing full access to the D&AD Annual – a summary of the insights, strategies and campaigns that powered […]
Integrated media campaign celebrates the 2024 honorees: Rev. Dr. Pauli Murray, Patsy Takemoto Mink, Dr. Mary Edwards Walker, Celia Cruz & Zitkala-Ša Women’s rights advocates, coin collectors, and the American public-at-large have a new group of inspirational female figures to honor as the United States Mint (Mint) is releasing its 2024 American Women Quarters™ (AWQ). And to introduce […]