2019 Marketing Deal Data Shows That Content Is King

2019 Marketing Deal Data Shows That Content Is King

New research has shown a significant increase in M&A deal activity involving content production companies, more than doubling from 35 acquisitions globally in 2018 to 82 in 2019. In the last weeks of 2019 alone, Blackstone invested £100m for a minority stake in content development house HH Global and Tech Mahindra acquired retail content production […]

What’s ahead for 2020? Wunderman Thompson Intelligence forecasts the 100 trends that will shape the new decade.

What’s ahead for 2020?  Wunderman Thompson Intelligence forecasts the 100 trends that will shape the new decade.

From multiverse exploration to anti-Instagram dining, “The Future 100” annual report  looks ahead to the defining trends in consumer behaviour and innovation for 2020. As we head into a fresh decade, Wunderman Thompson Intelligence unveils “The Future 100” report.  “The Future 100” helps readers prepare for emerging consumer behaviour with 100 original trend predictions from the Innovation Group. Split into […]

Gartner Says 74% of Customer Experience Leaders Expect Budgets to Rise in 2020

Gartner Says 74% of Customer Experience Leaders Expect Budgets to Rise in 2020

Customer Experience Leaders Must Deliver Gains That Justify Growing Budgets Customer experience (CX) efforts remain inconsistent in many organizations, but there are signs of greater commitment and execution for 2020, according to Gartner, Inc. Gartner’s 2019 Customer Experience Management Survey revealed that more than two-thirds of CX leaders expect budget increases in 2020 (see Figure […]

Mindshare’s 2020 Trends report reveals UK society wants greater control on everyday issues

Mindshare’s 2020 Trends report reveals UK society wants greater control on everyday issues

Extensive consumer research reveals that people are starting to re-evaluate everyday values that sit at the forefront of tech, culture and media Mindshare today launches its 6th annual Mindshare Trends Report, revealing a pervasive sense of consumer uncertainty across technology, communications and culture. The main finding of the report showed that people want to have […]

Chromebook And Netflix Partner To Create A Series Of Mini Films For Superfans Ahead Of Sex Education

Chromebook And Netflix Partner To Create A Series Of Mini Films For Superfans Ahead Of Sex Education

Series 2 Returning Chromebook has partnered with Netflix Original series Sex Education to celebrate the return of the hit show on 17 January for a second season. Together, they have created a series of mini films called “Wouldn’t Happen with a Chromebook”, that have been developed by Ben Taylor (Director and Executive Producer, Sex Education). […]

Ruth Chadwick joins Lucky Generals as Strategy Director

Ruth Chadwick joins Lucky Generals as Strategy Director

Lucky Generals has hired former Grey London Deputy Head of Strategy Ruth Chadwick as Strategy Director. Reporting directly to Andy Nairn, Founder at Lucky Generals, Chadwick will work on key clients, new business and transatlantic projects, which the agency is increasingly handling as a result of opening its office in NYC last year.  Prior to […]

Havas Media Hires Maylis Crassard As Managing Director Havas Iternational Paris

Havas Media Hires Maylis Crassard As Managing Director Havas Iternational Paris

Havas International strengthens its leadership team and announces the appointment of Maylis Crassard as Managing Director of its Parisian hub. Alongside Thierry Joly, Managing Director Havas International Paris, Maylis will support the strategic development of the global clients serviced by the Parisian hub. With over 20 years’ experience working on local and global clients in […]

Feya, Flagship Knightsbridge

Feya, Flagship Knightsbridge

Celebrated London café Feya invited design studio FormRoom to create a truly unique and fantastical interior for the launch of their latest flagship space. Located in the heart of West London’s most desirable and luxurious shopping district alongside Harrods, the space is set to be a destination for shoppers looking to escape the bustling outside […]

Twist Your Style: OREO sparks playful connections with first fashion collection

Twist Your Style: OREO sparks playful connections with first fashion collection

Cookie brand collaborates with influencers from the UK, France and Germany to develop and promote collection, which features iconic OREO imagery Initiative developed in partnership with creative agency ELVIS Supported by campaign which will run across TV, social, digital, in-store and PR channels in 11 European markets OREO, the world’s favourite cookie, has revealed its […]