How To Swap Synthetics for Longevity by Woolmark

How To Swap Synthetics for Longevity by Woolmark

Woolmark, the global authority on wool, has a guide for shoppers this season. For over 50 years, the non-profit has championed the fiber’s eco-credentials and quality maintenance better than anyone. With wool’s wide attainability and sustainability top of mind, the organization wanted to educate consumers about wool’s longevity as delivered by the fabulous Angelica Huston . Backed […]

TaylorMade Golf Names INNOCEAN USA as Media Agency of Record

Will Manage All Broadcast, Digital and Print Planning and Buying

TaylorMade Golf Names INNOCEAN USA as Media Agency of Record

TaylorMade Golf, a leading manufacturer of high-performance golf equipment, announced today that the company has selected INNOCEAN USA (INNOCEAN) as its Agency of Record to handle all media planning and media buying responsibilities for the brand.  Following a formal review period starting at the end of 2018, the account was awarded to INNOCEAN in September […]

MarComm’s Star Parade: Meet Rowena Curlewis

MarComm’s Star Parade: Meet Rowena Curlewis

MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Rowena Curlewis, CEO and founder of drinks design specialists Denomination has been just that…. Q) Give us a brief insight into your career so far? My first job was as a marketing […]

Amnesty International’s ‘Write for Rights’ campaign kicks off this December

Amnesty International’s ‘Write for Rights’ campaign kicks off this December

Every year, in observance of International Human Rights Day on December 10, millions of letters are sent to the persecuted from people they’ve never met. The messages help convince government officials to release the imprisoned for expressing their opinion, stop the use of torture and end other human rights violations.  It’s all done in connection […]

Google launch “Allan’s Story” showcasing how Zlto, a South African Start Up, is using the Web to address youth unemployment

● The video will launch across Google platforms on Monday 9th December ● This short cinematic video explores how Zlto is using the Web to help young people find work

Google launch “Allan’s Story” showcasing how Zlto, a South African Start Up, is using the Web to address youth unemployment

South Africa has the world’s highest recorded youth unemployment rate. Many young people are unable to access job oppounities due to a lack of nancial resources and necessary work experience. Allan van der Muelen, the co-founder of start-up Zlto, is changing this. Zlto is a web-based digital rewards plaorm that incentivizes young people to gain work […]

New beauty brand RAWR launches flagship London store with celebrity bash

New beauty brand RAWR launches flagship London store with celebrity bash

RAWR, formerly Lashious Beauty, today announces the opening of its flagship store on London’s Rathbone Place, following a star-studded launch party to celebrate the opening that featured a performance from British rapper, singer, and songwriter Stefflon Don.  RAWR, working with global experience agency, Imagination, has completed a full brand overhaul as it plans rapid expansion […]

Paco Rabanne launches opulent Express Delivery pop-up experience

- Exclusive Christmas experience inspired by brand’s number one selling 1 Million and Lady Million fragrances - Activation developed in partnership with creative agency ELVIS

Paco Rabanne launches opulent Express Delivery pop-up experience

Paco Rabanne is launching an exclusive two-night Christmas pop-up experience at the Hydraulic Power Station in Wapping, inspired by its number one selling 1 Million and Lady Million fragrances. The brand experience was created in partnership with creative agency ELVIS. Paco Rabanne selected ELVIS to create a multi-faceted campaign for the crucial pre-Christmas period, with the objectives of […]

Online Bank Marcus by Goldman Sachs Appoints St Luke’s As New Creative Agency

Online Bank Marcus by Goldman Sachs Appoints St Luke’s As New Creative Agency

Online bank Marcus by Goldman Sachs has appointed St Luke’s as its new creative agency, following a review of its UK advertising services. St Luke’s will be tasked with developing the online bank’s campaign platforms, as well as leading the creative direction for all advertising in 2020.  The appointment process was supported by AAR. Head […]

Hive teams up with Chris Robshaw to help Brits get greater control over their homes

OVER 20 MILLION BRITS FEEL OUT OF CONTROL IN THEIR HOME LIFE Brits craving control: nine in ten seek order and structure in their home (88%), believing it makes it a happier place to be (85%) Rise of the ‘Connected Home Controller’ as two in five (40%) now use technology to control their home Yet nearly two-fifths (39%) have felt “out of control” of their home and three quarters (77%) would love a helping hand Hive is offering out-of-control Brits the chance to get their homes in order with help from self-confessed control freak and rugby legend - Chris Robshaw

Hive teams up with Chris Robshaw to help Brits get greater control over their homes

New research from smart home specialists, Hive, reveals we’re a nation of house-proud “control freaks” who want to control every aspect of our home lives (88%). With today’s hectic lifestyles, being a “control freak” has lost all negative connotations, with 78% of Brits thinking this is a positive personality trait. We believe having order in […]