FBB “ABI: Being Black & 6Teen”

FBB “ABI: Being Black & 6Teen”

“Abi: Being Black & 6Teen” is the second in the series of films directed by Lainey Richardson for the education charity, Football Beyond Borders (FBB) (www.footballbeyondborders.org) for its ‘Beyond Bars’ spoken word project. At a time when support for the most vulnerable young people in the UK has been seriously lacking, the Beyond Bars campaign […]

Carlsberg pursues better through alcohol-free beer in new ad with actor Mads Mikkelsen

Carlsberg pursues better through alcohol-free beer in new ad with actor Mads Mikkelsen

Carlsberg is starting 2021 with a toast to alcohol-free beer as it unveils its latest ad featuring Danish actor Mads Mikkelsen. Carlsberg 0.0’s first global ad comes at the start of a year which is predicted to see more people drink alcohol-free beer than ever before.  Alcohol-free beer has seen huge growth in recent years and became […]

Waterford partners with Identica to create new identity celebrating centuries of craftsmanship.

Waterford partners with Identica to create new identity celebrating centuries of craftsmanship.

Waterford, the Irish luxury crystal brand, has launched a new identity. Created by London based agency Identica, the rebrand amplifies the traditional craftsmanship and deeper complex cutting techniques Waterford employs. Reframing the brand as desirable and relevant to a younger audience, the overall result is an identity that shows elegance, the mastery of cutting and […]

S4 Capital snaps up two businesses to underpin ‘new era’ strategy

S4 Capital snaps up two businesses to underpin ‘new era’ strategy

Martin Sorrell’s S4 Capital said on Monday it had acquired two U.S.-based businesses for an undisclosed sum, as it moves faster to implement its revamped all-digital advertising strategy in Europe and elsewhere following Brexit. The digital advertising and marketing services firm, which has been sealing deals for content on Facebook and Alphabet Inc’s Google, said […]

Open University offers fresh debate on learning with “Life…On Our Terms” podcast series launch

- Initiative developed in partnership with JUMP, Havas Media Group’s content and partnerships hub, and Havas Media - Podcast series aims to shine a light on The Open University’s pioneering spirit, and demonstrates how it creates a learning environment that sets people’s ambitions free

Open University offers fresh debate on learning with “Life…On Our Terms” podcast series launch

The Open University, the UK’s largest university for flexible, high-quality distance learning, has launched a new branded podcast series on the Acast network. The initiative was developed in partnership with JUMP, Havas Media Group’s content and partnerships hub, and Havas Media.  With a core objective of improving perceptions and understanding of The Open University brand amongst 18 to 28-year-olds, the […]

NatWest Tomorrow Begins Today

NatWest launches new brand campaign

NatWest Tomorrow Begins Today

‘Tomorrow Begins Today’ is the new brand campaign aiming to drive re-appraisal of NatWest, modernising the bank to achieve sustainable growth.  Inspired by the NatWest Group purpose, to champion potential, helping individuals, families and businesses thrive, ‘Tomorrow Begins Today’ shows how NatWest empowers you to take actions today, so you can achieve your goals for […]

HSBC Life launches HSBC Life Well+ by encouraging everyone to make every day count

HSBC Life launches HSBC Life Well+ by encouraging everyone to make every day count

Continuing the success of the brand platform “Because a promise is a promise”, HSBC Life stands out from the wave of exercise-montage communications by digging deeper into an insight that people look to stay healthy because they not only promised themselves, but to loved ones closest to them. Since taking care of one’s health and wellness […]

ENGINE creates innovative influencer campaign for Green Flag called “Can’t see. Won’t drive.”

ENGINE creates innovative influencer campaign for Green Flag called “Can’t see. Won’t drive.”

ENGINE Creative is behind an innovative new Instagram campaign for Green Flag in collaboration with dancer Ashley Banjo and content creators Patricia Bright and Lauren Pope, to raise awareness of the dangers of driving without fully de-icing your car. ENGINE’s campaign will see each influencer post what seems like a typical story on their Instagram […]

Kynect Changing the face of a category

Kynect Changing the face of a category

One of the UK’s leading lubricant brands, KY Jelly, unveils its new look and feel under the brand name, Kynect, by strategic brand design consultancy, Brandon. Background and brief Although KY Jelly is often regarded as the generic term for lubricants, over time the brand had started to lose its relevance with consumers amidst increased […]

The safest place on a Finnish bus is now next to a fluffy stranger – Social distancing managed by plushies

The safest place on a Finnish bus is now next to a fluffy stranger - Social distancing managed by plushies

The safest place on a Finnish bus is now next to a fluffy stranger – Social distancing managed by plushies

Finland has officially reached the second wave of the pandemic and new strict restrictions have been set in place. This is why local Prisma hypermarkets owned by HOK-Elanto, the biggest retailer in the region, wanted to remind people that social distancing is now more crucial than ever. They placed giant plushies that share the message […]