ELVIS’ Cannes Lions first-timers call out the best and worst of the festival

ELVIS’ Cannes Lions first-timers call out the best and worst of the festival

Two Cannes Lions first-timers from creative agency ELVIS are using their trip to call out the best and worst elements of the annual advertising festival, and to highlight issues around diversity and creativity. Camilla Yates, Planning Director, and Keelie Lynch, Senior Account Director at ELVIS, are using stickers featuring humorous and sometimes provocative phrases to […]

Kopparberg unveils premium gin with design created by Elmwood

Kopparberg unveils premium gin with design created by Elmwood

Swedish drinks maker Kopparberg is expanding into the competitive pink gin category with its new premium gin with packaging designed by Elmwood, the independent brand design consultancy.  Elmwood was appointed to create the design for the new Kopparberg Premium Gin bottle to reflect its brand expression of flavour, fun and provenance and create standout and desirability […]

Belgian Alcoholic Ice Cream Brand LiQ Launches Across Europe, with New Branding by B&B Studio

Belgian Alcoholic Ice Cream Brand LiQ Launches Across Europe, with New Branding by B&B Studio

Blending high-end Belgian ingredients with the finest liquors for a decadent range of cocktail-inspired ice creams and sorbets, LiQ is a stylish, sophisticated take on indulgence offering lower sugar desserts that use stevia rather than sugar for a lighter alternative. B&B Studio introduced the name ‘LiQ’ as a playful take on the process of eating […]

New #McGhoster Campaign by the Humane League Calls Out McDonald’s

New #McGhoster Campaign by the Humane League Calls Out McDonald’s

McDonald’s is one of the biggest restaurant chains in the world with a net income over $5 Billion. Yet, as companies like Burger King, Subway, and Pret A Manger are making concrete and meaningful changes to chicken welfare, McDonald’s is lagging behind, releasing policies that won’t make the desperately needed improvements for animals. Since McDonald’s […]

BULK HOMME enlists football sensation Kylian Mbappé as global brand ambassador

BULK HOMME enlists football sensation Kylian Mbappé as global brand ambassador

Men’s skincare brand BULK HOMME is taking its next step towards becoming the world’s number one men’s skincare brand with the appointment of Kylian Mbappé, the Paris Saint-Germain and French national superstar footballer, as its global brand ambassador. BULK HOMME approached Kylian Mbappé to become its ambassador after he attracted worldwide attention as the world’s […]

Mastercard holds a meeting between children in cancer treatment and the Brazilian football team

Mastercard holds a meeting between children in cancer treatment and the Brazilian football team

During the friendly football match between Brazil and Honduras, in the city of Porto Alegre, Mastercard, in partnership with Hospital de Amor, the largest philanthropic oncology institution in Brazil, fulfilled the dream of children in cancer treatment in an unprecedented action in Brazil. Mastercard, an official sponsor of Brazil’s football teams, used the telepresence technology […]

Proximity OOH lifts FMCG sales by 8.2% across multiple stores new research reveals

Proximity OOH lifts FMCG sales by 8.2% across multiple stores new research reveals

New industry research launched reveals that OOH advertising in close proximity to a retail outlet can deliver strong sales uplift for FMCG brands, but more significantly it has a knock-on effect on sales within other stores in the local area. The research, a new test-and-control methodology developed by out of home and location marketing specialist […]