Lexus and AKQA launch The Summers We Keep, the third chapter in their storytelling partnership

Lexus and AKQA launch The Summers We Keep, the third chapter in their storytelling partnership

The new film demonstrates how predictive cultural intelligence, advanced AI-driven pipelines and human craftsmanship can work together to shape the future of impactful storytelling Lexus and AKQA unveiled The Summers We Keep, the third film in their creative partnership built on innovation, craftsmanship and compelling storytelling. Created for Lexus’ digital and owned channels and designed for […]

NIBE addresses Europe’s energy dependency in new international campaign

NIBE addresses Europe’s energy dependency in new international campaign

“Energy is no longer just a climate discussion. It’s also a question of dependency, price volatility and security.” That is the message from Swedish heat pump manufacturer NIBE, which is launching the international campaign A Heat Pump is an Act of Independence during London Climate Action Week. As thousands of policymakers, business leaders and climate stakeholders gather […]

Joybyte Turns Heretic Parfum’s Viral Nosferatu Moment Into a Profitable TikTok Shop Engine

Joybyte Turns Heretic Parfum’s Viral Nosferatu Moment Into a Profitable TikTok Shop Engine

Social and influencer agency Joybyte has partnered with niche fragrance brand Heretic Parfum to build a creator-led commerce strategy on TikTok Shop, driving a 1,047% increase in affiliate Gross Merchandise Value (GMV) in the first 60 days. The collaboration began in February 2026 after Heretic’s gothic and horror-adjacent fragrance content gained traction on TikTok, particularly around […]

The Hundred & Monzo announce major new partnership

The Hundred & Monzo announce major new partnership

Monzo, the digital bank that’s making money work for everyone, is debuting in cricket as the new Official Banking Partner of The Hundred. With over 15 million personal and business customers, Monzo is the UK’s largest digital bank as well as the 7th largest UK bank by customer numbers. Throughout the competition, fans will see […]

New report shows how media apps are performing in 2026 and what the data means for publisher strategy

New report shows how media apps are performing in 2026 and what the data means for publisher strategy

The Pugpig 2026 Media App Report delivers benchmarks, original data and publisher insights on engagement, monetisation and audience strategy. As AI fundamentally changes how audiences discover content, publishers are looking for new ways to build direct, measurable relationships with readers. For many, apps are becoming the most reliable channel to make that possible. Today, Pugpig […]

PEDIGREE® launches campaign to honor mutts and change the meaning of the term in Brazil

PEDIGREE® launches campaign to honor mutts and change the meaning of the term in Brazil

After Cannes-winning Caramelo campaign, brand and AlmapBBDO turn over a new leaf in valuing mixed-breed dogs: with Ronaldinho Gaúcho, they want to take an affectionate approach to redefining the term “mutt” in Brazil Just as Brazil is turning its eyes to football, PEDIGREE® launches “PEDIGREE® Mutt,” a new national campaign that invites Brazilians to change […]

‘Don’t Take Me Home’: Hilton Brings Matchday Energy into the Stay Experience with New England Campaign 

‘Don’t Take Me Home’: Hilton Brings Matchday Energy into the Stay Experience with New England Campaign 

As England prepares for its opening match of the tournament,  Hilton, Official Hotel Partner of the England Teams, is bringing the energy of match day into the hotel stay experience with its latest campaign, Don’t Take Me Home.  Hilton’s campaign takes inspiration from the iconic football chant and turns that feeling into a film, drawing on […]