Sipsmith Gin Launches Brand Campaign to Celebrate the True Craft of Small Batch Gin

Sipsmith Gin Launches Brand Campaign to Celebrate the True Craft of Small  Batch Gin

Sipsmith launched its most ambitious campaign in its 10-year history, bringing to life the brand story, celebrating its passion and its uncompromising commitment to crafting the very best London Dry Gin, through a beautiful stop motion animation film, developed by Ogilvy UK. Sipsmith, founded by two childhood friends, Sam Galsworthy and Fairfax Hall, fought to […]

McDonald’s asks customers, ‘Peely Peely?’ to kick off annual Monopoly game by Leo Burnett London

McDonald’s asks customers, ‘Peely Peely?’ to kick off annual Monopoly game by Leo Burnett London

Creative agency Leo Burnett London and McDonald’s have launched a new finger wiggling advertising campaign called ‘Peely Peely’ to announce the return of the eagerly awaited annual Monopoly promotion. With a shared ambition to make the Monopoly game more famous than ever – Leo Burnett London developed a campaign to compel more and more people […]

Barclaycard showcases the Upside Down House in latest phase of its ad campaign

Barclaycard showcases the Upside Down House in latest phase of its ad campaign

Barclaycard Payment Solutions’ integrated advertising campaign, ‘We Take Business Seriously’, continues to champion the UK’s most interesting businesses with its next instalment featuring the Upside Down House.  The Bournemouth tourist attraction is the latest subject of Barclaycard’s campaign, part of a series showcasing some of the UK’s most unusual businesses. The creative assets feature real […]

McCann Colombia and CRAC propose “Blind Interviews” to transform recruitment in companies

McCann Colombia and CRAC propose “Blind Interviews” to transform recruitment in companies

Recruitment and selection methods have evolved with the development of a more inclusive and diverse perspective. From the submission of curriculum Vitaes (CVs) without photos, designs of interviews based on the skills and no bias or prejudice about physical appearance of the candidate and more transparent and honest processes that really find the ideal and […]

EE and Mars announced as the debut line-up of advertising partners for Snapchat Commercials

EE and Mars announced as the debut line-up of advertising partners for Snapchat Commercials

Snap Inc. announced the debut line-up of advertising partners for Commercials, Snapchat’s six-second unskippable ads that run across Snapchat Shows in the UK. EE and Mars are among the first advertisers to take advantage of the new ad format which will be available across the entire Shows platform in the UK. Commercials are available through Snap’s […]

European TV Industry Calls for Urgent Change to Advertising Metrics

European TV Industry Calls for Urgent Change to Advertising Metrics

New initiatives for TV advertising measurement, data and metrics are urgently needed, say nine in 10 TV industry executives (93%), if the European TV industry is to remain competitive. This is the main finding from Adobe, Alphonso, Sky and TVBeat’s latest report – ‘Next Generation TV Metrics and Data Strategies: Priorities for the European TV Industry’ […]

Here Design combines art and hospitality in identity for The Fife Arms, Braemar

Here Design combines art and hospitality in identity for The Fife Arms, Braemar

The Fife Arms, owned by internationally-renowned gallerists Iwan and Manuela Wirth (founders of Hauser & Wirth) has opened in Braemar, Scotland, with branding by London-based studio Here Design. A reimagined Victorian coaching inn, The Fife Arms is a 46-room property that brings together Scottish heritage, craftsmanship and culture with world-class contemporary art and a strong sense […]