Sécurité Routière Unveils New Campaign, Tagline and Communication Strategy

Sécurité Routière Unveils New Campaign, Tagline and Communication Strategy

Under Umbrella of Appointed Agencies: Serviceplan France & Babel & Madame Bovary Serviceplan France, Babel and Madame Bovary make up a triumvirate of agencies appointed by Sécurité Routière to conceive a striking new TV and radio campaign and communications strategy launching at the start of 2020.    Sécurité Routière is revealing a new road safety […]

Lake District based digital agency Digitaloft launches London office & makes three strategic hires to support recent growth

Lake District based digital agency Digitaloft launches London office & makes three strategic hires to support recent growth

Digitaloft is delighted to announce its recent expansion to London and launch of the agency’s hub in Farringdon after a successful 2019.  The Lake District based search marketing agency has gone from strength to strength in recent years since being founded by James Brockbank in 2013. James comments: “2019 was a great year for us; […]

The MISSION Group appoints Cat Davis to drive business growth

The MISSION Group appoints Cat Davis to drive business growth

Catherine Davis is joining The MISSION Group in the newly created role of Group Marketing Director Davis, a vastly experienced agency new business and marketing operator, will assume responsibility for accelerating growth across both The MISSION Group and krow, which recently announced its merger with fellow group agency Bigdog. Previously Chief Marketing Officer at Grey London […]

Shop Direct is reinvented as The Very Group with a new brand identity and employee value proposition

Shop Direct is reinvented as The Very Group with a new brand identity and employee value proposition

Shop Direct has rebranded to The Very Group with a new corporate identity and employee value proposition (EVP) that reflect the next phase of the business’ ongoing transformation. The new identity, which was created by St. Luke’s working closely with The Very Group’s in-house creative team, will roll out from 13 January 2020, together with […]

Artefact launches Amazon Scheduler tool

Artefact launches Amazon Scheduler tool

Hourly campaign management improves sponsored ad performance by up to 41% Artefact UK, an AI and data-driven agency, has upgraded its service for ecommerce brand clients with the launch of its new Amazon Scheduler tool. This allows clients to schedule ads within search results on a timed basis, a function that isn’t currently available through […]

Digitas UK appointed digital experience partner to utility company E.ON, following competitive pitch

Digitas UK appointed digital experience partner to utility company E.ON, following competitive pitch

 Digitas UK has been appointed as digital services partner to E.ON following a competitive pitch and will help the utilities company bring its renewable energy strategy to life throughout 2020.   Work will be focused on E.ON’s website and app, with Digitas tasked with optimising the digital experiences of UK consumers when they interact with the […]

Leagas Delaney creates global turn-of-year ad campaign for MSC Cruises showcasing ‘The Sea at Its Most’

Leagas Delaney creates global turn-of-year ad campaign for MSC Cruises showcasing ‘The Sea at Its Most’

Independent advertising agency, Leagas Delaney has partnered with MSC Cruises for the launch of its global turn-of-year advertising campaign, ‘The Sea at Its Most’. The campaign was developed from the strategic, human insight around the power of the sea and the positive impact it has on human beings; that we are inherently drawn to, and inspired by the sea. The sea carries […]

A short guide to a pain free awards writing season

by Charlotte Ellis Maldari who founded Kaffeen due to demand from B2B businesses, particularly brand & packaging design agencies, to create and implement marketing strategies that get results.

A short guide to a pain free awards writing season

Have you been that person? The one who’s landed the unenviable task (read: dumped in the merde) of writing that award entry the CEO has been niggling your team about since entries opened. Only now it’s the night before the deadline. You’ve raided the agency fridge, you’ve put the Spotify playlist on. There’s nothing else to […]