New brand platform from McCann in London launches following a competitive pitch win and will shape comms, customer experience and content for the healthy recipe-box brand. Mindful Chef is launching a new brand platform, ‘Eat for Joy’, created by McCann in London following the agency’s recent competitive pitch win, as the UK’s highest-rated* recipe box […]
ManiLife, the cult-favourite peanut butter brand has teamed up with Wonderful Things for their debut television commercial. The 30-second spot features a playful parody of the premium food genre including a seductive female VO in various states of ecstasy paired with lingering close-ups of ManiLife peanut butter in climactic scenarios before pulling out to reveal […]
Guinness has launched its latest campaign heroing the brand’s iconic harp, creating a modern and fresh perspective of one of the brand’s most distinctive assets, crafted in partnership with AMV BBDO. Launched through an evocative OOH campaign, ‘LoVely’, presents a new expression of ‘Lovely Day for a Guinness’ – the brand’s iconic and timeless advertising […]
John Lewis has today launched an original entertainment series, ‘Gift List.’ Hosted by broadcaster and presenter Angela Scanlon. ‘Gift List’ will lift the lid on how the nations’ favourite celebrities approach gifting. Available on Youtube, johnlewis.com and via Spotify and Apple podcasts, the new series will comprise six episodes, released every three weeks. Created in partnership with […]
Tiger® Beer has launched a brand campaign that challenges conventional ideas of courage, framing it not as something extraordinary or reserved for the fearless few, but as an inner strength people already carry within. Created in partnership with LePub Singapore, the campaign comes to life through a cinematic hero film introducing Tiger’s new creative idea, […]
It’s the question that no other brand in the snack aisle will dare to ask: what if a choir devoted itself to singing about an exceptionally large meat stick? FATTY, the over-sized, smoked meat stick brand from Conagra Brands, Inc. (NYSE: CAG), in partnership with its creative agency, Denver-based Grit, has launched a new social, digital, […]
Outdoor lifestyle brand Sunski has launched a new SPF line, supported by a brand identity and platform developed by TUX Creative House, marking the company’s expansion from sunglasses into the broader sun protection category. The work, which is now live across the U.S. market, included brand strategy and positioning, product strategy, visual identity, packaging design, and the creation […]
DUDE Milan’s second chapter from the ‘Wild Design’ brand platform shows how creativity can solve life’s everyday challenges Following the success of ‘Wild Design’, the handcrafted stop-motion campaign that introduced the internet’s most creative pigeon, Canva is bringing back Picci1 for a new adventure that shifts the spotlight from small businesses to personal creativity in […]
‘Unleash Your Dog,’ directed by award-winning talent Jody Hill, brings to life the identity of Underdog’s beloved sports brand Underdog, the sports prediction market and fantasy sports pioneer, today unveiled a new creative campaign debuting before football season that features Golden Globe and Emmy-winning actor Paul Walter Hauser as “The Dog”, a yellow-tracksuited, gold-chained, smooth-talking mascot […]
12-Article Code, Anchored in Pope Leo XIV’s Encyclical Magnifica Humanitas, Works With Any AI Model to Cite Sources, Present Alternative Perspectives, and Return Authorship to the User 404 Innovation Studio., the award-winning Brazilian creative company, in collaboration with Pontifícia Universidade Católica do Paraná (PUCPR) today launched “Never Stop Thinking,” a brand campaign built around the […]