84% of Americans live in an area that has experienced a natural disaster in the last 3 years. As the consequences of climate change take hold, the threat from wildfires, hurricanes, tornadoes and floods is only going to get worse. Perci was created by Vivek Kaliramen to help millions of Americans plan for a disaster: […]
The FAB Awards provided a bit of much needed cheer this week with the 27th Edition of their Awards hosted as an Awards Presentation Party on Thursday, 5th June 2025. The FAB Awards did away with the traditional Black Tie / Sit Down Dinner of The Hurlingham Club and hosted a more relaxed Awards Presentation Party by the […]
Global sports company PUMA has today unveiled the official match ball for the Premier League, set to grace pitches, parks and gardens across the world for players and fans alike ahead of the 2025/26 season. Inspired by brilliant moments and designed to create new ones, the new Premier League ball is here. So, whether you are […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, has released research into the state of programmatic DOOH (pDOOH) in the Nordic region, covering Finland, Sweden, Norway and Denmark. The findings reveal that the Nordics are rapidly adopting pDOOH, with 32% of all campaigns in the past 12 months including pDOOH, […]
An irreverent campaign sets the tone for a brand challenging perceptions of professional and formal wear Menswear brand &Collar is providing heavenly solutions to the formerly hellish dress shirt experience in a brand-new campaign by agency Raindrop. Titled “One Hell of a Shirt,” the hilarious three-minute hero film follows a man who arrives in Hell and is condemned […]
With an exciting new campaign, Jetpac is on a mission to make an amazing travel experience within reach for everyone! A staggering 21% of people have never travelled outside of their home country. Most of them have never even taken a flight. With its enterprising new promotion, Global Travel eSIM company, Jetpac, aims to open the door […]
Today, O2 and its global creative agency of record VCCP unveils the next phase of ‘Essential for Living’ – an integrated campaign, this time celebrating the freedom that comes when travelling abroad as an O2 customer. The campaign builds on the success of the first instalment of ‘Essential For Living’, which launched earlier this year and revisited the brand’s founding message […]
Immediate, home to trusted brands people love, has launched ‘Elevate your plate’, a new multi-platform campaign in partnership with Florette, designed to show how fresh, simple ingredients can transform everyday dishes. Running across Good Food’s digital, social and print platforms, the campaign champions quick, nutritious meals that add colour and creativity to the plate using […]
The campaign aims to celebrate the cult-hero product that is Bliss as it returns to TV screens for the first time in nearly ten years Today, Müller is launching its first campaign for Bliss since 2015. ‘It must be Bliss’ is an integrated campaign developed by global creative agency of record VCCP that aims to reintroduce the nation to the brand’s ‘Everyday Luxury’ […]
In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word. This interview is with […]