Created to promote energy awareness in younger generations, ‘Goodnight Light’ aims to change the narrative around the common childhood fear of darkness When it comes to childhood fears, nyctophobia – aka being scared of the dark – is one of the most common. Who knows what might be hiding under the bed, behind a curtain […]
With the FIFA World Cup 2026™ approaching this summer, Official Snack Sponsor of the FIFA World Cup 2026™ Walkers is igniting excitement amongst fans with a number of experiences to bring them closer than ever to the world’s biggest sporting event, and offering exclusive opportunities — from once‑in‑a‑lifetime pitch‑side moments to behind-the-scenes access to some […]
Chipotle Mexican Grill is celebrating its tatted superfans by giving away free meals with a “flash” ‘BOGOF’ offer on Friday 13th March, from 3-4pm across all UK restaurants. Inspired by the popular Friday 13th “flash tattoo” tradition, Chipotle is inviting anyone with a tattoo to get a free main meal when they buy another. The offer is open to all forms of body art; whether it’s permanent ink, a temporary […]
The 28th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands and outlets and includes categories for Integrated Campaigns, Advertising, Packaging Design, PR, Craft, […]
Immediate, home to trusted brands people love, today announces the launch of IX, a dedicated experiential agency designed to connect consumer facing brands with passionate audiences through live moments. Led by Director of Experiential, Rob Hunt, IX launches to meet the growing demand for authentic, real-world connection. IX offers a full-service ecosystem, distinguishing it from traditional experiential […]
Adizero Pasta reframed carb-loading from a private routine into a collective moment, embedding performance culture into the days leading up to race day. During marathon week in Dubai, adidas showed up where runners’ attention truly lives: in the rituals that define preparation, not just performance. Rather than focusing solely on race day, the brand leaned […]
In December Lee Kum Kee created The House of Noodles as part of its multi-channel marketing campaign to launch its new noodle range, which hit UK shelves this winter, offering consumers an authentic taste and premium handmade-style texture. The House of Noodles opened for one weekend only on Saturday 13 and Sunday 14 December, delivering a creative 360° multi-sensory experience. With 20,000 […]
”The campaign was so good it got stolen” is something many brands and agencies in Sweden have bragged about throughout the years. When art shows and museums advertise in the public space it usually means that the ad posters disappear – the ads get stolen and become wall decorations in people’s homes. Now Sweden’s biggest […]
belVita: A Seamless Pairing at the Coffee Shop Counter Mondelēz International‘s belVita Breakfast Biscuits is putting a new spin on the coffee shop experience with its innovative campaign, “Coffee Calls for belVita.” The initiative, developed in partnership with VML, aims to position coffee as a complementary pairing that works exceptionally well for the biscuit brand. “Coffee Calls for belVita” seamlessly […]
The 28th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, PR, Trade Marketing, Craft, […]