In the latest of the Spotlight series, Reckitt senior brand manager, Charlie Lailey, introduces us to a world of fragrance, seasonal trends and finding innovation in the home. Tell us about your winning product and why it’s resonated so well with the consumer. Air Wick 24/7 Active Fresh Aerosol-Free Automatic Spray ticks a lot of […]
In an era where digital connectivity pervades every aspect of our lives, the paradox of our time becomes glaringly evident: we are more connected than ever, yet increasingly isolated. I have been privy to the intricate dance between technology and human interaction over the years, and nothing summed this up better, than the critical insight […]
By Jon Block When I think about the long-term future of OOH, I can’t help but think about sci-fi. I really love sci fi. I love sci-fi books and films. Iconic sci fi film Blade Runner shows enormous out of home (OOH) holographic advertising creatives. Minority Report, a film based on the great book by […]
In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word. This interview is with […]
By Jenny Stanley As I sit down to order my weekly food shop online, I’m reminded of the myriad ways technology has transformed the way we shop. In our digital age, where commerce media reigns supreme and retail media offers brands more opportunities for online sales, it’s easy to assume the product packaging is less […]
The FAB Awards provided a bit of much needed cheer this week with the 26th Edition of their Awards hosted as an Awards Presentation Party on Thursday, 6th June 2024. The FAB Awards did away with the traditional Black Tie / Sit Down Dinner of The Hurlingham Club and hosted a more relaxed Awards Presentation Party by the […]
MarComm News caught up with Magnus Thorne who chairs the Advertising & Innovations Jury at The 26th FAB Awards Speaking exclusively with MarComm News – Magnus Thorne, Creative Director at OLIVER London who chaired The 26th FAB Awards‘ Advertising Jury. Q. This is the 4th time that you have been on The FAB Awards Jury Panel. How did […]
Success comes in the form of a three-legged stool, says Andy Whitmore of 438 Marketing A new study has been released exploring how employee engagement campaigns can help improve the odds of successful digital transformation by more than two and a half times, from 28 percent to 73 percent1, a claim made by Saïd Business […]
The Urgent Need for Independent, Reliable Cross-Media Measurement. In the shifting sands of audience measurement, Thursday’s announcement that Foxtel will be withdrawing from Oztam and launching its own audience measurement currency will spell turbulent times ahead for advertisers. Very simply, more measurement means more confusion. As screens already account for a mammoth chunk of advertising […]
New white paper from Automated Creative and the WFA urges advertisers to focus on creative effectiveness and in-flight creative optimisation to improve media value by nearly 20% during critical commercial season As the cost of living crisis continues to bite, 64.1% of marketers are feeling considerably more pressured to deliver efficiency compared to last year, […]