The campaign aims to celebrate the cult-hero product that is Bliss as it returns to TV screens for the first time in nearly ten years Today, Müller is launching its first campaign for Bliss since 2015. ‘It must be Bliss’ is an integrated campaign developed by global creative agency of record VCCP that aims to reintroduce the nation to the brand’s ‘Everyday Luxury’ […]
In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word. This interview is with […]
In Latin America, where passion for the UEFA Champions League runs deep, there’s one recurring villain that fans face every season: the afternoon work meeting. With match times landing squarely during business hours, Heineken didn’t ask fans to sneak away—it mandated them to a meeting they’d never forget. Under its platform “Cheers to the Real […]
The indie agency gets intimate for the grill brand’s new marketing effort Big Green Egg, the leading name in ceramic grilling, and independent ad agency and production company Humanaut are launching a brand-new campaign that puts the fire—and emotional connection—back into the outdoor cooking experience. This is the agency’s first work for the brand since winning the […]
VML’s first work for the brand sees launch of new global brand platform Generali today announced the launch of its new global brand platform, set to revolutionise how the insurance sector connects with customers in an era of unprecedented uncertainty. Here. Now., developed by VML, breaks from traditional insurance marketing that focuses on distant future […]
Ads Mix Humor, Heritage, and Hold to Mark Milestone for Grooming Brand Raindrop—the creative agency that combines the best of brand building and performance marketing—has unveiled a new attention-grabbing campaign in support of Suavecito’s national expansion into Walmart and Target stores this month. The Santa Ana-based men’s grooming brand has achieved year-over-year growth with its […]
A powerful new campaign designed to capture the world’s emotional connection to the ocean is being launched today ahead of the third United Nations Ocean Conference (UNOC3) in Nice, France in June. The Ocean’s Logbook is an interactive digital survey that looks beyond cold statistics to capture real stories, listening to people’s voices and feelings, […]
New global campaign from Mars and AMV BBDO helps unprepared kitten parents feel more confident, supported, and ready to care for their newest family member While puppy owners often spend months preparing, new kitten parents are more likely to dive in without a plan – assuming their pet will instinctively fend for itself. To support […]
Marketing’s top job isn’t dying, it’s evolving dramatically and after four years of research with CMOs and challenger brands, Rival’s The Future of the CMO reveals why the CMO role is under siege and how forward-thinking leaders can seize this moment of transformation. Rival Co-Founder and CEO Eric Fulwiler explains, “Only 71% of Fortune 500 […]
B&B studio has worked together with the founders of Sauce Shop to help strengthen and harmonise the brand’s packaging design as it grows from its market stall roots to establishing itself as a household name within the major grocers. Mindful of the brand’s independent spirit – the existing visual identity and packaging design was envisaged […]