Studio of Art & Commerce and makemepulse create
a unique opportunity to connect with nature from the palm of your hand
This year marks the centenary of Weleda, the world’s leading manufacturer of certified natural and organic cosmetics and anthroposophic pharmaceuticals. To celebrate this important milestone, and the company’s ongoing mission to connect people with nature, they have launched ‘The Open Garden’, an immersive online platform – created by Studio of Art & Commerce and makemepulse – which allows anyone not able […]
In a new industry survey 89.7% of client businesses said that the most significant thing they are changing in 2021 is ‘ways of working’, with more than a third of those questioned planning to change something as fundamental as a business model. A major trend in line with this wave of organisational change is a […]
Kallø, the organic stocks and rice cake brand owned by Ecotone UK (formerly Wessanen UK), has launched a new digital marketing campaign titled ‘Better by Nature’. The execution aims to inspire and facilitate more natural food choices while connecting new customers to Kallø’s range of real-food products. Wholesome animations linking the brand’s leading products with wild animals […]
An estimated 400,000 people are untreated for moderate to severe hearing loss in The Netherlands. On average, people take three to seven years to take action. The impact of untreated hearing impairments can be enormous to their quality of life, leading to fatigue, loneliness and depression. Specsavers Hearcare commercial ‘For an enriched life’ (30”) from BSUR […]
Long-time US and Global Diageo Marketing Exec to Lead the Expansion
Smarts, the multi-award-winning PR and content agency, today announced the launch of a new business in the United States to expand its focus on popular culture and entertainment. The move presents the natural evolution of Smarts’ growth as brands continue to place more and more value on cultural connectivity. The US business, located on Fifth Avenue […]
With one in eight men diagnosed with prostate cancer in their lifetime, the campaign will urge men and loved ones to join the charity in its efforts against prostate cancer
“Men, we are with you”; that is the message from Prostate Cancer UK and Sky Media today in line with the charity’s national TV advertising campaign. This year Prostate Cancer UK is urging the public to join them and help save dads, grandads, brothers, lovers and friends, from a disease that kills one man every 45 minutes in the UK. […]
Fedrigoni relaunches limited-edition poster project to raise funds for the NHS
As COVID-19 cases rise significantly in the United Kingdom, leading paper manufacturer Fedrigoni has relaunched its 19 Artists versus COVID-19 initiative to raise additional funds for the NHS while the health service is under more pressure than ever before. Initially launched in May last year, 19 Artists versus COVID-19 is a limited-edition poster project by […]
TikTok and VaynerMedia have unveiled its new #SeaShanty TV campaign to celebrate the platform’s community of creators. Inspired by a TikTok user’s rendition of a sea shanty, which went viral overnight and sparked an entire community of creators to join in and create the first major trend of 2021. Scottish postman Nathan Evans could never […]
Introducing 40 Global Cultural Shifts Shaping Our World,
from Body Debates to Platform Politics to Roots Revival
This Isn’t Just a Trend Report. It’s a Glimpse Into a New Chapter of Our History. Welcome to Year Zero.
Today Backslash, the cultural intelligence unit of TBWA\Worldwide, released its annual glossary of Edges. More than a trend, an Edge is defined as a meaningful cultural shift that has the scale and longevity to propel a brand toward a greater share of the future. Backslash examines cultural shifts with an eye toward business impact, identifying […]
