37% British adults signed up to at least one new subscription service in lockdown
3 out of 4 consumers intend to continue their subscriptions post-lockdown
Five key audiences identified for subscription brands
New research by independent media agency The Kite Factory and YouGov finds almost 2 in 5 (37 percent) UK consumers signed up to at least one new subscription service during lockdown (since 23rd March 2020). And the prolonged lockdown measures are driving consumer loyalty with nearly three quarters of new subscribers (72%) likely to continue. According […]
With the ongoing health and economic crisis, this year we will be celebrating Christmas in a very different way. However, Christmas is still a very special time of year for the French, even in such difficult times. That’s why this festive season we need to strengthen our connections with our loved ones even more than […]
Tinder, the world’s most popular app for meeting new people, launches a digital-first montage film celebrating how young India is redefining dating and creating moments of connection, chemistry, and serendipity in these unprecedented times. Tinder’s campaign is a celebration of how members have not let the pandemic define what dating, flirting and social discovery means […]
Mr. Suffocate, Pro Pollution and Go Blind – a new range of products just in time for this year’s Christmas shopping. Every year, knowingly or unknowingly, Swedes buy millions of pirated goods. Products that have been manufactured under poor working conditions with neither your safety nor the environment in mind. Cheap? Yes, but not cool! […]
BT Security’s latest campaign produced by Wunderman Thompson UK highlights threats hiding in plain sight.
Appearances can be deceptive. Sometimes the security threats we face are hiding in plain sight. Not just sophisticated attacks – but patches, updates, equipment failure. The routine stuff that can help prevent much bigger issues. That’s why BT Security and its experts are always looking beneath the surface to spot the trends and threats that could impact them […]
Women in Advertising and Communications London (WACL) has launched the #FlexibleFirst campaign, calling for all organisations to adopt flexible working as standard. The aim is to ensure that flexible working is understood and embedded in our culture, encouraging a win-win opportunity for employees and businesses alike. #FlexibleFirst is about redressing the balance away from the default culture of full-time, […]
In September 2020, Yves Saint Laurent Beauty launched Abuse is Not Love, a program created in partnership with local associations in order to take into account cultural differences between countries, but above all to be as close as possible to the problem. In the United Kingdom, the brand is working with Women’s Aid: a federation of 250 […]
Non-alcoholic aperitif Everleaf has undergone a strategic repositioning and redesign byB&B studio as it seeks to grow its presence in both the on-and off-trade and launch a range of new products under the Everleaf name. Building on the success of its initial SKU – a bittersweet aperitif that’s the perfect base for a traditional spritz – Everleaf’s new […]
Pearlfisher has created the name, brand design and strategy for new-to-market Australian vodka brand, Grainshaker. Australian-based drinks producer, Top Shelf International and Pearlfisher have worked together to create the latest innovation launching from their growing portfolio of beverage brands. Aiming to disrupt a market dominated by aesthetically cold and impersonal elitist brands, Grainshaker is introducing a new style […]
The Perception Index study analyses non-conscious responses to campaigns from 50 different brands, including BMW, Dove, Honda, Tag Heuer and L’Oréal
Integrated production studio, Saddington Baynes, has announced today the release of its Perception Index study. In a world-first, Saddington Baynes’ initiative aims to help brands connect with their audiences on a deeper emotional level by leveraging consumer insights to inform campaign production. The industry-wide benchmark offers an in-depth analysis of the emotional effectiveness of hundreds […]
