A new film from Genexa and co:collective tells the story of two dads – the founders of Genexa – who discovered that the OTC drugs we are all familiar with contain unnecessary chemicals as inactive ingredients, like artificial dyes, talc, parabens, and even allergens like lactose and gluten. The film was created in partnership with […]
By Callum McCahon, Strategy Director, Born Social.
“Leading with a social media campaign at Christmas? Previously, this idea would have gone down about as well as telling a room full of children that Santa isn’t real.” Ah, it’s Christmas campaign season again; the highlight of the marketing year. We knew they were going to look different this year, how could they not? […]
By Shazia Ginai, UK CEO, Neuro-Insight
Every year, British people turn their attention to the TV screens in anticipation of the first Christmas advert to drop as a signal that the festive season is upon us. This year, despite the pandemic restrictions and constraints when it comes to filming, marks another season filled with emotional and creative Christmas adverts. Our research […]
The cosy comfortable feel of DFS’ Christmas ad, featuring Aardman’s much-loved Wallace & Gromit characters, would not have been possible without the enormous amount of hard work and painstaking attention to detail that went on behind the scenes. Aardman creative director Merlin Crossingham, Darryl George, creative director at krow, part of The MISSION Group, and […]
DCUK is the Original Wooden Duck Company whose simple mission is to help customers and their families to smile, by giving and owning one of their endearing ducks or feathered friends. Each unique character is made by hand out of earth-kind bamboo root – and then individually painted and given the DCUK Pin of authenticity. Despite being around since 2004 and […]
Rugby League World Cup 2021 (RLWC2021) has today announced that Cazoo, the UK’s leading online car retailer which makes buying a used car as simple and seamless as buying any other product online, will become the Principal Sponsor of the tournament. Founded by serial entrepreneur Alex Chesterman, Cazoo has rapidly become one of the fastest […]
Brands Will Waste 99.9% Of Banner Advertising Spend This Year
Brands will waste 99.9% of digital advertising spend on digital banners, this is according to the findings of an independent report published by business messaging intelligence experts, Mobilesquared. This highlights the extremely poor return on investment achieved by digital banner advertising today—for every $1 million invested, just 0.1%, or $1,000 derives value for brands, resulting […]
Guy Moore and Pete Bracegirdle have both left VCCP London to launch a new creative company Creative Coalition. “Covid has accelerated the trends and pressures we have been seeing for years on the traditional agency model. It has revealed some awkward truths but also a great opportunity to offer marketeers an alternative that is built for […]
A rubber bullet sounds oddly fun and friendly. It is anything but.
“A non-lethal bullet may not kill you,” a new PSA’s closing copy reads. “But you might just wish it had.” Wunderman Thompson Austin, a WPP agency, announced today the launch of its PSA created with the goal of banning rubber bullets in the U.S., hoping to educate people on the life-altering injuries that “non-lethal” rubber bullets […]
A major new ad campaign from Durex, the world’s #1 selling sexual wellbeing brand, centres around one word – and it’s one of the most hated and uncomfortable in the English language. It also happens to be the best way to have sex. MOIST. A playful, provocative and self-aware execution of the brand’s ongoing Ladies, Let’s […]