As lockdown restrictions ease and people begin to meet up more outside, BACARDÍand AMV BBDO want to mark this moment and help the nation navigate the social distancing measures still in place, whilst enjoying themselves. To celebrate the much-anticipated official reopening of bars, pubs and restaurants across parts of England from 4thJuly, a brand-new Snapchat lens will launch […]
Social spirit of Italy comes alive in new Peroni Nastro Azzurro advertising campaign • July 2020 sees launch of multi-channel advertising around unifying ‘Walk With Us’ message • Letter ‘From Italy to The World’ to kick-start the new campaign, starting with the UK • UK’s Number 1 Super Premium Beer brand taps into timeless Italian ritual to inspire nation
Peroni Nastro Azzurro, the UK’s Number 1 Super Premium beer brand, today launches a new global advertising campaign, ‘Walk With Us’ to reflect the heart of Italian culture as doors to UK pubs, bars and restaurants open on a wider scale. The message focuses on the time-honored Italian tradition of La Passeggiata – an early […]
Following a competitive pitch, Samsung – one of the world’s leading electronics brands – has appointed RAPP UK to support its social media strategy in the UK Working closely with the in house Marketing and Social Media teams, RAPP will be responsible for the campaign planning, creative development and implementation as well as the strategic […]
Survey of 432 CMOs Reveals Marketing Must Prepare for Further Budgets Cuts as a Result of COVID-19
While companies have cut back on marketing budgets due to COVID-19, 73% of CMOs expect the pandemic’s negative impact to be short lived, with a positive outlook for business performance in the 18-24 months, according to Gartner’s CMO Spend Survey 2020. In fact, CMOs report they expect to increase investments across major channels and resource […]
• Research reveals that only 23% of the UK public believe advertising should encourage people to consume, shop and fly like before lockdown. • 77% think it’s the creative industry’s responsibility to encourage people to behave more sustainably, as we have during lockdown.
Companies from across the UK’s creative industry have come together to launch The Great Reset, an initiative that hopes to maintain and promote the positive behaviours and environmental shifts created during lockdown. Global emissions have decreased by 7% thanks to lockdown, which the UN states is the same annual reduction required to keep global warming to […]
Chelsea fans can ‘try on’ the new Chelsea home shirt virtually before it hits stores on July 9 The virtual kit launch marks the start of Three becoming the principal shirt sponsor for Chelsea Famous Chelsea fans including Marvin Humes, Jamie Laing, Tim Lovejoy and Harry Lewis (@wroetoshaw) are first to try the new shirt on, ready for the game tonight
Three has teamed up with Chelsea FC to create the world’s first ever AR kit launch. Three is offering anyone the opportunity to digitally ‘try on’ the home shirt from today, just hours after its official unveiling and ahead of its general availability on July 9 – in what is the most connected kit launch […]
RB reveals its newly designed Air Wick Freshmatic Automatic Spray – the newest product from the trusted Air Wick brand that neutralises odours and fills homes with continuous fresh fragrance through regular sprays. An Appealing Transformation RB partnered with one of the world’s leading product design and development consultancy DCA to transform the device, with […]
Burger King Finland places outdoor ads outside its competitors restaurants, promising free delivery if you set your pickup location to a McDonald’s restaurant.
Burger King turns local McDonald’s into their delivery hot-spots. Helsinkians can order out Burger King and pick up their order from their nearest McDonald’s restaurants free of charge from the 29th of June to the 1st of July. A local food delivery and takeout app Wolt (similar to UberEats) is in with the prank. “Nearly every […]
After the launch during the virtual LGBTQIA+ Pride Parade in Sao Paulo, Natura&Co group’s brands take the movement “MoreThanYouSee” to more countries
In favor of diversity and visibility for people from the LGBTQIA+ community, Natura&Co group’s brands (Avon, Natura, and The Body Shop) created the movement “MoreThanYouSee”. Its launch happened during the airing of the first virtual LGBTQIA+ Pride Parade in Sao Paulo, in the same date that the actual event, one of the biggest and most […]
Inca Kola is a well-known Peruvian brand, to the point that Boris Johnson, UK Prime Minister, highlighted it in an emotional message in a video as one of the examples of collaboration between governments of both nations, while celebrating the recent agreement created to work for the reconstruction of the North of the South American […]