Free The Birds, the independent design agency, has created a bold brand identity, strapline and manifesto for Ann Summers’ new range of sustainable lingerie, called Knickerbox (KBX) Planet. At the heart of the brand is a distinct, black and white three-line KBX logo and a bold mission statement: Be Bad Do Good. This is because although KBX […]
● We Are Social will be responsible for Lidl’s social media marketing, influencer marketing and community management ● The appointment follows a competitive pitch process
Lidl GB announces the appointment of its new retained social agency, We Are Social, following a competitive pitch as the retailer sought to explore new multichannel support. The team will be led by We Are Social’s Business Director Kelly Cross and Account Director, Richard Burgess with the agency responsible for all of the retailer’s social […]
Argos is challenging the nation to make the most of their summer with a new, fun-filled advertising campaign that inspires viewers to seize the day. Set in a back garden, the advert centres on a family trying to enjoy a sunny day. The opening scene feels very every day, even a little boring, before the […]
Today, Spotify and Omnicom Media Group announced the largest global, strategic podcast advertising partnership to-date. Through this partnership, clients of Omnicom Media Group agencies Hearts & Science, OMD and PHD will be at the forefront of the next era of podcast advertising powered by Spotify’s innovative, first-to-market podcast ad tech, best-in-class audience intelligence, and will have first-mover access to […]
NEW TACTICAL CAMPAIGN FROM BEGAMBLEAWARE AND THE SAFER GAMBLING BOARD
BeGambleAware, the initiative from independent charity GambleAware and The Safer Gambling Board, whose mission is to keep people safe from gambling harms, has launched a tactical campaign starring ex-England international goalkeeper David James MBE, as it seeks to help people keep ‘Bet Regret’ in check following the return of the Premier League. The push was created in […]
By Uttara Masting who as Group Strategy Director has spent 20 years in the industry working in Marketing and Advertising. The views expressed here are her own.
Discrimination based on the colour of one’s skin has been prevalent in India for thousands of years. Its evil roots buried deep in the ancient Caste system, an abhorrent (and banned) practise that enables some to live a life of privilege and others to live out their days on the poverty line. The name for […]
UNLIMITED announce the rebrand of its B2B marketing agencies DirectionGroup UNLIMITED and First Base UNLIMITED to TMW Business as of today First Base, acquired in 2018, was followed by DirectionGroup in 2019 to bolster up UNLIMITED’s full stack B2B marketing expertise. Both agencies were integrated into TMW UNLIMITED in April this year. Trish Harriss and […]
The&Partnership and RNIB turn Piccadilly Lights upside down
The world famous Piccadilly Lights digital billboard will be turned upside down by Royal National Institute of Blind People (RNIB), in association with The&Partnership in a multi-channel campaign to raise awareness of the challenges social distancing poses to blind and partially sighted people. The campaign asks people and brands to turn their social profiles upside-down […]
In times of social distancing, ‘Distant Neighbours’ aims to make the world a smaller place
Dubai Design District (d3) and Serviceplan Middle East have collaborated to create Distant Neighbours, a unique digital project on Instagram, to connect the world under one Insta-address. The platform reflects urban society during a time of social distancing. It aims to help us overcome loneliness and isolation experienced during the COVID-19 global health crisis by […]
Military Officers Association of America Launches 2020 Campaign From The Gate
The Military Officers Association of America (MOAA), the nation’s largest and most influential association of military officers headquartered in Alexandria, Va., partners again with The Gate | New York, to launch their newest campaign and to help MOAA with their mission of fighting for the benefits of military service members and their families. The campaign […]