Droga5 London’s first campaign for GoCompare heralds a new direction for the brand and sees brand mascot Gio Compario in a radically different role. In the first in a series of TV ads, Gio Compario gets behind the wheel and re-enacts the circumstances that led to real-life car insurance claims, while Wynne Evans, the Welsh […]
British brand Reiss announces a partnership with London’s world-famous advertising space Piccadilly Lights to launch its Autumn/Winter ’19 advertising campaign, following very strong sales for the first half of the year. For the 26 weeks to 3 August 2019, total group sales grew by +23.7% to £102.9m (2018: 83.2m) and like for like sales in […]
Manchester creative agency LOVE has unveiled its third brand design job for BrewDog since signing up for an equity partnership deal at the start of 2019. LOVE was briefed to create a vodka brand that reflects BrewDog’s Aberdeen heritage and their dedication to quality distilling, born from the waters of the North Sea. The agency […]
The Eagle Brewery has unveiled new branding and packaging for its famous flavoured beer range, featuring Banana Bread Beer, Waggle Dance and Sticky Toffee Pudding, designed by creative agency Bonfire Creative Intelligence. The new branding draws inspiration from the “pop-art” movement to give the unique flavour range a contemporary feel and create standout in the […]
Neat, a Hong Kong-based FinTech startup that offers multi-currency accounts for SMEs and startups, released their new brand last week. Working with London-based creative agency Ragged Edge, the FinTech startup made the decision to forgo traditional “tech-style branding” (i.e. product screens, bold solid colours, modern and sleek lines, and sans serif fonts) and adopt a […]
Following the announcement of the upcoming NERF Action Experience Centre that is set to launch in Singapore late 2019, Kingsmen and Hasbro worked closely with Electric Lime Films to produce a teaser film to hype the youths and kids who await its opening. With dynamic storytelling and cinematography supported by a strong hip hop bass […]
Official Team GB partners Toyota GB and Ocean Outdoor are launching an exclusive out-of-home activation to get the nation moving ahead of the 2020 Tokyo Olympics. The ‘I Am Team GB’ participation campaign will culminate with The Nation’s Biggest Sports Day on Saturday, August 24, with hundreds of events taking place right across the UK. Leading the […]
On Saturday 17th August, mobile network operator Orange, Google, and experiential innovation agency Wildbytes treated football fans to an epic spectacle. Marking the first augmented reality synchronised show in Spain, fans at the Celta de Vigo vs. Real Madrid game saw a gigantic superhero football player appearing on the pitch in augmented reality. Unveiled on the […]
Britain’s first contactless car vending machine launched in London on August 21, offering motorists a haggle-free way to purchase a brand-new car. The installation in London’s Spitalfields Market has been created by Auto Trader, the largest digital marketplace for new and used cars, to illustrate its unique pre-haggled prices and transparent price offering. The bespoke contactless […]
OREO, one of the world’s favourite cookie, has teamed up with man-of-the-moment Lewis Capaldi for a quirky new content push which sees him twisting, licking and dunking a pack of OREO cookies, and auctioning it on eBay, to raise money for charity. The initiative was developed in partnership with creative agency ELVIS. As part of […]