The Eagle Brewery has unveiled new branding and packaging for its famous flavoured beer range, featuring Banana Bread Beer, Waggle Dance and Sticky Toffee Pudding, designed by creative agency Bonfire Creative Intelligence.
The new branding draws inspiration from the “pop-art” movement to give the unique flavour range a contemporary feel and create standout in the crowded on- and off-trade environment. Aimed at experimental beer drinkers, the bright and vibrant styling links all the products in the range, while the introduction of The Eagle Brewery branding ties the range back to the master brewery.
The individual product designs retain connections with their brand heritage but have been brought up to date with modern illustrated icons and a colour palette that reflects each unique flavour.
Luke Harris, Eagle Brand Manager for Marston’s said: “This exciting range of uniquely flavoured beers has been popular among adventurous drinkers for many years but we needed to update the look and feel of the branding to ensure they continue to attract attention in this fast-moving market. The new branding has also given us the opportunity to bring the range under The Eagle Brewery brand and reinforce our innovative approach to brewing.”
Stephen Judge, founder and strategic development director at Bonfire Creative Intelligence, added: “We’ve loved developing a more contemporary look for this unique range of flavoured beers from The Eagle Brewery. We wanted to create designs that represent the unique flavours in each beer so they would attract experimental drinkers, but also retain links to the previous branding so existing fans recognise the beers on shelves and in the pub.”
Source: Bonfire Creative Intelligence