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British brand Reiss announces a partnership with London’s world-famous advertising space Piccadilly Lights to launch its Autumn/Winter ’19 advertising campaign, following very strong sales for the first half of the year.
For the 26 weeks to 3 August 2019, total group sales grew by +23.7% to £102.9m (2018: 83.2m) and like for like sales in constant currency grew by +25.6%.
Christos Angelides, Reiss’ CEO, commented: “I am very pleased with Reiss’s first half performance and encouraged by the promising start we have made to the Autumn/Winter ’19 season. Our customers are clearly responding to the investment we have made in people, product, brand and infrastructure. I am also excited at the opportunity to further raise awareness of the Reiss brand by launching an Autumn/Winter ’19 campaign across a series of marketing initiatives, some of which are a first for the brand, starting in the heart of London with Piccadilly Lights.”
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The advertising deal with out-of-home media company Ocean Outdoor, sees the AW19 campaign set to launch on Piccadilly Lights across a four-week period starting from 26th August 2019.
The campaign itself celebrates the brand’s London roots, featuring several iconic locations across the city including: The Barbican, Southbank, Old Marylebone Town Hall and the British Transport Museum.
When discussing the inspiration behind the campaign, Creative Director, James Spreckley, said: “AW19 evokes a cinematic, euphoric view of London’s creativity, art and culture. A celebration of the city’s unexpected backdrops, we wanted the campaign to showcase portraits of people in their truest, most confident forms. We call it, ‘beauty untamed’.”
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The Piccadilly Lights are marketed and operated by Ocean Outdoor on behalf of Landsec.
Rosalyn Mackway, Ocean’s business director in Brand Partnerships, said: “The Piccadilly Lights are an integral part of the London fashion scene and British led design. This campaign by Reiss brings together a much photographed icon with other city landmarks to celebrate the cultural diversity, flair and optimist confidence of London. A truly Instagrammable campaign.”
Attracting over 100 million people every year, Piccadilly Lights will allow Reiss to showcase its new campaign on a vast platform while engaging with a mass audience in the heart of London’s shopping and entertainment district. The AW19 collection launched online and in-stores worldwide on 21st August 2019.
Source: Ocean Outdoor
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