As fashion giants continue to cultivate partnerships which aim to escalate consumer spend, the influencer culture is continuing to notice its environmental impact and social media experts from Influencer Matchmaker review how influencers are responding to the current clothing crisis…
Sustainability has become one of the most searched for terms in fashion in the last year, with an average of over 27,000 searches specifically for ‘sustainable fashion’ each month in 2019, influencers could become the shining light on the industry – instilling sustainable style into the minds of consumers. Amelia Neate, social media expert from […]
A team of global creatives have teamed up to launch a series of inclusive Valentine’s Day cards to challenge the lack of LGBTQ+ representation in greeting cards. Working in collaboration with US-based LGBTQ+ charity GLAAD, the project is the mastermind of The Gate London creatives Beth Grace and Hannah Cunningham, and features 16 unique designs […]
While this winter may not have had its usual bite, temperatures are still low enough to cause health complications. To mitigate those, the NHS is launching a unique temperature-triggered digital bus shelter advertising campaign on Monday 10 February. NHS Leeds Clinical Commissioning Group (CCG) has been working with Out of Home media and infrastructure company […]
Westland Horticulture, a market leader supplying a wide range of gardening products to the retail market in the UK, Ireland and Europe, has appointed Quiet Storm as its lead strategic and creative agency. Quiet Storm won the brief after a competitive pitch, which was run in-house. The first work will appear in April 2020, supporting […]
Iconic footwear brand Dr. Martens has launched the next iteration of its Tough as You campaign for SS20, which aims to show how Dr. Martens’ rebellious past continues to influence and empower the next generation of freethinkers 60 years on. Rooted in the understanding that putting on a pair of Dr. Martens makes the wearer […]
Royal Mail unveils its ‘Valentine’s postbox’ in the most romantic village in the UK, Lover. The postbox is decked out in romantic designs, including Cupid’s bow and arrow. It will be decorated during February for lovers to visit and send post from. A small village in Wiltshire, Lover is close to the county border […]
Award winning brand design agency PB Creative has continued its partnership with global FMCG brand owner Unilever, to create a new Rexona (Degree in the US / Sure in the UK) anti-perspirant range for the teen market. Keen to launch a suite of anti-perspirant products tailored specifically to keep teens feeling fresh, the Rexona brand […]
Following the merger of CYBG and Virgin Money and hot on the heels of the successful opening of B-Works, Manchester, I-AM were appointed to design the first-generation of new Virgin Money UK stores to hit the UK high street as part of the Dec 2019 brand relaunch campaign. We developed a customer centric, store format […]
The first Marathon ever where everybody wins first place
in their own very, very, very, very, very specific category
Everyone knows that you don’t win a marathon; you run a marathon. That is, everyone knows that except Samsung who will be sponsoring the Tel Aviv Marathon – Israel’s biggest sports event of the year – for the seventh consecutive time. A year ago, the brand famously reworked its brand promise and now communicates under […]
Solicitor Fiona Kingscott, a contract specialist at Langleys Solicitors, unpicks the nebulous and often unregulated world of influencer marketing and explains what you can do to protect your brand. Influencer marketing has grown significantly in recent years, with some brands now paying celebrities huge sums to advertise their products. Or they may work with small-scale […]
