After a successful proof of concept last year, Sky Media and TVbeat, have agreed a long-term partnership, to streamline all TV ad data. This will allow Sky Media to report and forecast aggregated cross platform inventory as well as optimise and enhance the planning and ad serving process seamlessly in one solution.
“TVbeat has impressed us with its capabilities and TV-centric expertise”, said Martin Leach, Director of Operations at Sky Media, “In a more complex environment, TVbeat will help us more efficiently manage our cross-platform ad inventory, enhance our forecasting, planning & operational processes, and maximise yield.”
“Our Software Suite has been built to remove the technical and operational barriers in planning, execution and measurement that have been restricting TV broadcast media companies from evolving their cross-TV ad marketplace and We’re excited to deepen such insights with planning and forecasting methods with the Sky Media team,” said Robert Farazin, CEO & founder of TVbeat.
As part of the agreement, Sky and Tvbeat, a Total TV Software company, shall also further continue to introduce new cross-TV ad innovations; benefitting both media partners and media agencies over the course of the next 12 months.
Source: Sky Media