Anthem Worldwide, the global creative agency, has continued its partnership with pladis, the global snacking company behind some of the UK’s most-loved snacks, to develop packaging designs for an exciting new special edition variant for Flipz, the chocolate covered pretzel snack. Building on the unicorn craze that has swept the country, pladis UK&I have responded […]
Shazam! has partnered with Snapchat to launch the first sponsored, voice-activated Snapchat Lens, meaning anyone can transform themselves into a superhero! Snapchatters simply have scan the Snapcode, say “Ok, Shazam!”, and with a flash of lightening their inner superhero will appear on the screen. The Snapcode is dotted around London on posters and billboards, making it super […]
Canadian creative agency Cosette, launched a new series on Québec: Born to Let Go. Created to promote the destination in the French, US and Ontario markets, the series follows two pairs of travellers as they discover the province. It was created by the Alliance de l’industrie touristique du Québec, the organisation in charge of promoting […]
Stronger-than-expected internet advertising will drive 4.7% growth in total global adspend in 2019, according to Zenith’s Advertising Expenditure Forecasts, published on March 25. That’s substantially ahead of the 4.0% forecast made in the previous edition of the report, published in December 2018. Zenith forecasts 4.6% growth in both 2020 and 2021, ahead of previous forecasts […]
PR and creative content agency, The Lucre Group, has announced the latest account win for its tech division; yboo. yboo is a free-to-download app designed to help people find the best mobile contract deal for them. The fast-growing start-up, based in West Yorkshire, is the first app in the world to offer consumers personalised network […]
The Marketing Store (TMS) is launching The Marketing Store Est., an innovation hub that has been conceived to re-imagine the agency’s creative function. Based in Shoreditch, away from the main agency, Est. will be loosely connected to the TMS network and work on briefs across The Marketing Store’s portfolio of global clients including McDonald’s, T-Mobile, adidas, […]
Well-known provider of affordable all-inclusive holidays and package deals, Blue Sea Holidays, will be working in partnership with email marketing pioneers Kickdynamicto drive engagement and keep their customers up to date with the very latest offers. Blue Sea Holidays, which is part of the Broadway Travel Group Consortium and a member of ABTA, have made a name […]
Creative industry veterans Ivan Pols (ex-adam&eveDDB), and Alex Mecklenburg (ex-Ogilvy) have joined forces to launch Truth & Spectacle, a creative business consultancy which aims to reframe how companies think about their corporate truth while also freeing them from existing agency processes to enable them to reinvent their creative efforts. Founded against a belief that creativity and innovation […]
New York branding and digital agency Avec creates brand identity for direct-to-consumer skincare start-up Care, showcasing the simplicity and efficacy of the new product line. Care launched with five straightforward, high-performing skincare products: a cleanser and toner, two moisturisers, a night serum, a lip and eye cream, as well as a sunscreen that will launch in the early spring. […]
SALT of Palmar, the first hotel in a new sub-brand from The Lux Collective, has opened in Mauritius, with an identity by London-based branding agency & SMITH. Setting the foundations for a series of planned openings within the SALT brand, this 59-key hotel introduces a new breed of hospitality for the culturally curious, challenging perceptions […]