[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/05/LifeSavingTV.mp4[/KGVID] KT’s Life Saving TV, the life-saving service for the elderly, is now being rolled out across South Korean homes. The KT Life Saving TV, created by Cheil Worldwide for South Korean telecoms operator KT and first piloted in South Korea in 2015, takes care of the elderly without causing any disruption to […]
Instagram has refreshed its branding, debuting a new logo and app design to position the platform as “vibrant and diverse” storytelling hub. The Facebook-owned app’s trademark Polaroid-like, colourful camera icon has been given a minimalist makeover. However, the ‘rainbow’ element of the logo lives on in gradient form while a simplified shape has been created […]
Havas Media UK has today brokered a deal between UEFA Euro 2016 sponsor Kia and The Telegraph. The campaign is made up of four distinct elements and has been designed to create buzz in the build-up to and throughout the tournament, driving association between Kia and football, as well as showcasing the All New Kia Sportage. To […]
Monster, the online jobs service, is launching a new pan-European campaign introducing a formidable new character to reinvigorate the brand. The pan-European campaign is the first work by mcgarrybowen for Monster since being appointed to the business at the end of February this year. The campaign literally brings Monster to life, as a giant monster […]
Marks & Spencer have launched the latest instalment of their long-standing ‘Adventures in Food’ campaign entitled ‘Adventures in Fiesta’ – a range entirely inspired by the Americas. This curation of the cuisine of a specific cultural region is an unprecedented move from the luxury food retailers who have ‘explored Peruvian markets, got our hands dirty at the fire […]
Shazam, one of the world’s most popular apps for connecting artists and fans, has partnered with Unilever’s premium ice-cream brand Magnum for the launch of its most indulgent range of ice creams, Magnum Double. The whole campaign will be Shazam-enabled, either through visual recognition on print and OOH ads, or audio-recognition-enabled TV and cinema commercials. […]
Telegraph Hill has been appointed by Tandem, the mobile-first bank, to launch Tandem’s crowdfunding round using video content that attracts audiences looking to own shares in the bank. Telegraph Hill has been tasked with creating content that shows the human side of the bank, engaging audiences with the Tandem story and influencing existing and prospective […]
Fast food giants Burger King have launched a new bot which enables the customer to place their order through Facebook messenger. In a series of instant responses, the bot determines firstly what the customer would like to order, and secondly where they would like to collect it from. The bot then gives the customer an estimated waiting […]
In-house agency specialists OLIVER have released an infographic examining the client/agency relationship. The graphic, which is based on a range of studies, lifts the lid on the agency/client model and how this is adapting. It covers areas such as: Marketers concerns at the speed of change e.g. 76% think marketing has changed more in the past two […]
Hungry commuters were treated to a nostalgic trip to the arcade this morning as they discovered the 2-metre high ‘RooMachine’ installed in Waterloo Station. Inspired by the experience of using a classic slot machine – including the thrill of winning – the RooMachine offers players the chance to pull the lever and spin the bespoke […]