Divido, the multinational white label platform for point of sale lending, has unveiled the results of its UK-wide research into how consumers approach high-value purchases, and subsequently what the UK high street needs to offer in order to stay relevant. The study of over 2000 UK consumers reveals that just 7% of Brits browse exclusively […]
Mindshare launched its 5th annual Mindshare Trends Report, which identifies the most pertinent trends for brands in 2019 across tech, culture and media. The report also uncovered the overarching theme of a public searching for control and information, against a backdrop of economic and political uncertainty in the UK market. The report draws on extensive consumer research, […]
A new study by System1 Research has found that Christmas ads generate more opportunities for potential long-term brand growth, than non-Christmas related advertising. The study analysed over 220 new ads aired on UK TV during November across multiple major consumer sectors including tech, financial services, food and drink, and automotive. It found that ads mentioning […]
Leading fashion streetwear and sportswear retailer, Footasylum, has seen a 28 percent increase in email revenue from hyper-personalised marketing communications as a result of working with artificial intelligence (AI) company, Peak. Footasylum, which trades from over 65 high street stores across the UK and stocks leading brands, including Nike and Adidas, has been working with […]
Firefly officially launched out of beta on December 6, with a new approach to spur business and revenue by connecting brands, rideshare drivers, and local city governments. The company, which operates a first of its kind network of “situationally aware” digital smart screens mounted to existing rideshare vehicles, is already proving to be a […]
Baby it’s cold outside! But Miller Lite is keeping consumers warm this season with the release of their 2018 holiday-themed, sweater wearables. For the second year in a row, Miller Lite has partnered with Chicago-based, strategic brand design agency Soulsight to introduce a holiday knitwear program that infuses fun and good cheer into dressing for the holiday season. Formally introduced […]
Zippo has announced it has trademarked the unique sound of its windproof lighter, marking a momentous achievement for the iconic brand. Celebrating over 85 years of history, the Zippo Click will now be in good company, officially recognised as one of the most recognisable sounds in the world. Granted first in the United States, with […]
Marketing Attribution is an essential part of any business, but new research has revealed that many leaders are not employing a marketing attribution model within their business. A survey of 1,021 UK workers carried out by leading digital marketing agency, Marketing Signals, revealed that almost half (46%) of business leaders said they don’t have a […]
Experience with a brand has become as important as its product or service, and as a result, brands must take note by designing and delivering personalised experiences. Forward-thinking brands know they can deliver great experiences through innovative marketing platforms that are designed to put the consumer first. In order to deliver the right experience at […]
Deezer Brand Solutions, the ad-sales house of global music streaming service, Deezer, has launched mobile programmatic audio advertising for its free users through a new partnership with Triton Digital, the leading technology and services provider to the global audio industry. The new partnership will significantly improve advertising efficiency and will bring more value for both […]