The Outdoor Advertising Association of America (OAAA) and its members have initiated a national out of home (OOH) campaign designed to inspire and excite the ad industry about OOH’s power, value, and significance in today’s digital world. #GetOutOfHome will run across more than 50,000 OOH sites, including 27 digital screen networks, in 30 major US […]
Blenheim has unveiled a major new brand identity to reflect its updated, modern outlook. The new branding also encompasses its growing business developments and reflects the ambitious values announced in its 10 Goal Strategy, created and implemented by new CEO Dominic Hare. Home to the Dukes of Marlborough since 1704, Blenheim was designated a UNESCO […]
As a couple of creative dads, ex-Aesop Agency ECD, Martin Grimer and ex-Pearlfisher Futures Director, Shaun Jones had an idea that would re-use their talents. Recognising their own kids were spending increasing amounts of time on digital devices, and inspired by the multitude of delivery boxes filling our hallways, they saw a creative opportunity to […]
Global brand experts, BrandOpus, have re-imagined Freaks of Nature–the challenger brand offering a range of naturally free-from desserts & yogurts–across all of its consumer touchpoints. The distinctive, bold redesign encompasses every aspect of the brand including strategy, identity, packaging, website and the creation of a brand world that has been brought to life with a […]
UNICEF have launched Generation Unlimited, a new global partnership dedicated to increasing opportunities and investments for children and young people aged 10 to 24. The initiative was launched at the 73rd session of the UN General Assembly. It featured a hologram installation, which leverages recent technological advancements in mixed reality (VR/AR) and hologram technology, to engender […]
Air France Music is launching concert search engine “Never Miss Out“, which was developed in association with General Pop, BETC’s entertainment production entity. Is the concert by your favourite performer sold out? “Never Miss Out” allows you to find new concert dates and book tickets to go, from a selection of nearly 300 artists listed. […]
TMW Unlimited has created a social campaign for Lynx Gold Body Spray to coincide with its brand ambassador boxer Anthony Joshua’s next heavyweight fight. The campaign revolves around a speed boxing challenge involving three of Lynx’s ‘Men of the Moment’ influencers: England football star Dele Alli; actor, rapper and comedian Michael Dapaah (best-known for playing […]
me&dave has created an innovative language-led brand identity for Anco&co, a build-to-rent (BTR) development that has just launched in the heart of Manchester with the bold goal of shaking up the rental sector. Located in a popular up-and-coming neighbourhood – Ancoats – me&dave’s urban fly-poster campaign is inspired by protest placards. It also references Manchester’s […]
Hotwire, the global communications agency, releases its newest report: “The Parents of Generation Alpha”. This second report is part of an ongoing global investigation into the way technology will impact the lives of Generation Alpha, children born after 2010. This year’s findings show that UK parents increasingly believe their kids view their gadgets as […]
Alchemetrics has joined forces with cloud-based, customer solutions technology specialist, Transcend360 to create a new approach to privacy in the post GDPR environment. The concept of Privacy by Design, which gives customers greater control of their preferences, underpins the design of the platform, Preference360. The platform enables brands to provide customers with an intuitive and easy […]