Wavemaker Wins Esprit Global Media Budget

Wavemaker Wins Esprit Global Media Budget

Wavemaker has won the multi-stage pitch of international fashion group ESPRIT. In competition with a group of other well-known global agency networks, Wavemaker landed the global double-digit million range budget. This means that Wavemaker Germany will continue to lead planning and buying of TV, out of home and print in Germany, and that the agency’s […]

Harry Redknapp and Gianluca Vialli Take on Irish GAA Clubs in AIB’s ‘Toughest Rivalry’

Harry Redknapp and Gianluca Vialli Take on Irish GAA Clubs in AIB’s ‘Toughest Rivalry’

ROTHCO see the ex-premier league managers settle a 20-year rivalry between two Gaelic football clubs with an infamous past for Allied Irish Banks. In 2017, 10 million viewers tuned in to watch the 8-part online series documenting Premier League football commentators Jeff Stelling and Chris Kamara, as they took the journey to Croker to commentate […]

Omnicom Takes Data-Driven Marketing To The Next Level With Launch Of “Omni”

Omnicom Takes Data-Driven Marketing To The Next Level With Launch Of “Omni”

Leading global marketing and corporate communications company Omnicom Group, Inc. (NYSE: OMC), today announced the roll-out of Omni, its people-based precision marketing and insights platform, designed to identify and define personalized consumer experiences at scale across creative, media, CRM as well as other Omnicom practice areas. Omni delivers a first-of-its kind, single view of the […]

The Specialist Works Scores Global Brief to Promote Soccer Video Game Rocket League

The Specialist Works Scores Global Brief to Promote Soccer Video Game Rocket League

Independent media agency The Specialist Works has been appointed by Psyonix to deliver global media and creative for soccer video game Rocket League. The creative kicked-off in the UK on ITV in the World Cup 2018 semi-final between France and Belgium (10/07/2018) with further slots during last night’s crucial England semi-final and it will also […]

Agencies that own their Advertising Technology have better Programmatic performance (IPONWEB research)

Agencies that own their Advertising Technology have better Programmatic performance (IPONWEB research)

Nearly half (49%) of all advertising agencies undertake programmatic media buying with their own technology, while 34% combine their own with third party technology and 17% rely exclusively on third party offerings.   Agencies in EMEA lead the way, with 58% in the region relying solely on their own technology; this drops to 56% for North […]

Feud set to deepen between Sorrell and WPP as ousted ad boss wins race for MediaMonks

Feud set to deepen between Sorrell and WPP as ousted ad boss wins race for MediaMonks

The feud between Martin Sorrell and his former employers is set to deepen after the ousted boss of WPP won the battle to acquire Dutch-based digital production company MediaMonks. Sorrell has reportedly secured a €300 million deal, holding off rival bids from WPP and Accenture Interactive. The acquisition will rile WPP and create further animosity between the […]

Centrepoint appoints Wild Card to launch the Big Broth campaign

Centrepoint appoints Wild Card to launch the Big Broth campaign

Wild Card has been appointed by the UK’s leading youth homelessness charity, Centrepoint to handle PR for the mass activation phase of its latest fundraising initiative, the Big Broth, following a competitive pitch.  The Big Broth kicked off in early 2018 with a search to find the nation’s tastiest homemade soup to raise money for […]

Tommy’s and Mindshare harness social media noise to challenge silence around baby loss and connect bereaved parents

Tommy’s and Mindshare harness social media noise to challenge silence around baby loss and connect bereaved parents

Today, Mindshare, part of WPP, and Tommy’s, a charity funding research into baby loss, launch a campaign to challenge the cultural silence around the issue using one of the loudest tools at our disposal: social media.  At a time when we are more connected than ever before, there remains a deafening silence around baby loss […]