Samsung is pushing its fledgling Gear VR headset in a big way after recruiting Hollywood star William H. Macy to sell its customised virtual reality headset for the Galaxy S7 and S7 Edge. The celebrity-studded commercial debuted during the first ad slot of the Oscars with 90 seconds of star plugs from the likes of […]
PR firm Hotwire has been analysing the conversations taking place on Twitter around 2016’s Mobile World Congress show. The firm looked at tweets with the hashtag #MWC16 – of which there were 405,132 at the time the stats were released – using the Pulsar social analysis tool to establish the brands and the trends generating […]
Facebook has launched its Canvas ads worldwide, allowing advertisers to effectively take over a mobile device’s screen with immersive creative that loads almost instantaneously when someone taps on the news feed. The ad format supports a mix of features including slideshows, descriptions, videos and a scrollable, interactive interface, that effectively create a mini website designed […]
Samsung recently opened the doors to Samsung 837, the brand’s answer to the Apple Store. Located in New York’s Meatpacking District at 837 Washington St., the three-floor flagship isn’t so much a store—you can’t buy anything there—but a “marketing hub” for the brand. “[What] we’ve created is a playground where people can connect with Samsung […]
The BBC is launching a standalone smartphone and tablet app for its BBC Music brand, helping people listen and watch music clips from its radio and TV output. The app is being released as a free download today for Android and iOS devices, although it will only be available in the UK. Its content will include […]
In an eye-opening keynote at New York’s Social Media Week, New York Times (NYT) chief executive Mark Thompson outlined the future of the publication and how it fosters innovation. “Sometimes, you should just go with your instinct”; a phrase that reverberated not only around the main room at The Times Centre is Manhattan on Febraury […]
Exterion Media has partnered with Shazam and Fox to bring a beacon-enabled ad campaign to London’s buses. In what is the first time beacons have been used on the London bus network, Fox movie Kung Fu Panda 3 will be promoted through a campaign that uses both outdoor advertising on the side of the buses […]
Mastercard is the latest financial institution looking to make it easier for customers to access their money by embracing new biometric log-ins enabled by new technological breakthroughs. After HSBC recently announced it is moving to accept biometric voice and fingerprint security prompts, Mastercard revealed at the Mobile World Congress tech show in Barcelona that it […]
KitKat has promoted its new 11-finger Snap & Share bar with a special package sent to 120 innovative companies. The package developed by J.Walter Thompson London, included one of the bars and a mock parking lot for people to ‘park’ their mobile phones to enjoy a ‘phone-free’ break. The insight behind the work was that […]
Three is set to become the first major mobile network operator in Europe to block ads, after partnering Shine Technologies, a specialist in blocking mobile advertising. The company said the ad-blocking technology would be rolled out to all Three Group operators, beginning with the UK and Italy. Three also runs operators in Austria, Denmark, Ireland […]