Regional-first partnership deploys dual-AI model combining performance science with creative ambition Omnicom Advertising and Google have launched the region’s first AI-powered creative intelligence system, combining Google’s ABCD framework with Omnicom’s proprietary creative AI to pressure-test advertising before it runs. The Middle East pilot, already live with telecommunications leader du, marks the first chapter of a […]
Campaign, which features Brazilian Youtuber and influencer Felca, presents the platform melhoramigo.ai, which uses technology to drive responsible adoption by encouraging people to discover the real benefits of human-animal relationships After mysterious teasers circulated on social media and images blanketed the streets of São Paulo, PEDIGREE®, the leading brand in dog food, came out as […]
New work by BBH London honours life’s most important networks Tesco Mobile and BBH London today unveil Your Second Most Important Network, a new integrated campaign rooted in a simple human truth: the most important networks in our lives will always be the people we talk to all of the time – everything else simply helps […]
French ride-hailing service Heetch has launched a new campaign with 404 codes hidden in the spot to get free Heetch rides, based on the insight that it’s impossible to pay less for a ride-hailing service than with Heetch. Created by Paris based creative agency Grinta, and directed by Ugo Mangin through HAMLET, ‘Glheetch’ the spot […]
Created with Callimacus, the platform developed by Solomei AI, and designed and implemented by makemepulse, its first certified partner Luxury fashion brand Brunello Cucinelli has launched a new AI powered e-commerce platform that allows users to explore the brand’s collections in a manner entirely consistent with their values. It follows the customer journey, understands a […]
Building on the rapid success of Adaptive Transformer Search (ATS), which virtually eliminated zero-result searches, Particular Audience now enables retailers to A/B test the AI models that determine relevance, margin, and retail media yield. Particular Audience today announced the launch of Search Model A/B Testing, a new capability that allows retailers to directly compare and govern […]
Tesco Mobile is plastering bills on billboards to let customers know the price of their mobile contract is frozen with Clubcard prices In a climate where the thump of a letter on the doormat usually triggers a spike in cortisol, BBH London is turning the “unexpected bill” on its head for Tesco Mobile. As the […]
North American agency group unveils integrated technology platform powered by RADaR Analytics, designed to deliver clarity and efficiency across brands’ entire marketing lifecycle Meet The People (MTP), the innovative alternative to the traditional advertising holding company model, today announced the launch of MTP Intelligence, a proprietary AI-enabled platform that unifies Creative, Campaign, Media, Commerce and […]
As the digital landscape shifts from traditional search engines to AI-driven discovery, performance media agency ROAST has announced the launch of its proprietary ChatGPT App Tracker. The tool is designed to help brands navigate the expanding ecosystem of OpenAI’s GPT App Store, providing transparency and competitive intelligence in a space that is multiplying in new […]
With 65% of buyers now relying on AI answers for vendor shortlisting, Surfacd helps B2B brands see where they appear in AI search and which levers to pull to strengthen that visibility Strategic marketing and communications agency, Clarity Global, today announced the launch of Surfacd, a proprietary AI visibility monitoring tool that helps B2B brands track, benchmark […]
