Gaming for Everyone: Xbox and Serviceplan Group celebrate Women in Gaming worldwide with a special Xbox controller

23 countries, four continents – gaming for everyone: During Women’s History Month, Xbox launched a worldwide initiative to support women in gaming. At the centre of the idea, which was developed and implemented within the Serviceplan Group, is a very special Xbox controller which replaces the B button with the equal sign to symbolize equality for all in the gaming community.

Gaming for Everyone: Xbox and Serviceplan Group celebrate Women in Gaming worldwide with a special Xbox controller

Women make up almost half of the gaming community, celebrate success in Esports, and hold high profile leadership positions in the gaming industry. Yet, women still struggle within the gaming scene to combat misogyny in the form of outdated gender stereotypes, discrimination, bullying and sexist insults. Xbox, together with the Serviceplan Group, is committed to […]

Impact Acquires Affluent to Power Agency Managed Partnership Programmes at Scale

With its second acquisition of 2021, Impact offers the most comprehensive set of technology solutions for all players in the partnership ecosystem

Impact Acquires Affluent to Power Agency Managed Partnership Programmes at Scale

Impact, the global leader in partnership automation, today announced the acquisition of Affluent, the leading analytics and automation platform designed to help agencies manage partnership programmes for brands at scale. This acquisition, the second for Impact in 2021, furthers Impact’s investment in the Partnership Economy, offering brands, publishers, and now agencies world-class technology solutions to successfully manage and grow […]

UK gaming entertainment company 1st11 welcomes Brazilian soccer star Arthur Melo as investor and first global ambassador

UK gaming entertainment company 1st11 welcomes Brazilian soccer star Arthur Melo as investor and first global ambassador

Leading international gaming entertainment business 1st11 has secured Brazilian international and Juventus soccer star Arthur Melo as its Global Ambassador. 1st11 delivers interactive gaming experiences working in collaboration with leading talent from the world of gaming, pro sports and esports. Facilitated by advanced proprietary mobile technology, fans can join in the action and play alongside […]

Blis to empower world’s largest brands and agencies to target customers at scale in the post-cookie world

Blis’ new privacy-first product suite will enable clients to deliver key business outcomes. By combining rich location insight with other real-world and online data, Blis will deliver new way of targeting that changes the way it plans and buys media.

Blis to empower world’s largest brands and agencies to target customers at scale in the post-cookie world

Blis, the pioneer of privacy-first location-powered advertising, announces the launch of its new product suite, which will enable the world’s largest brands and agencies to target their customers at scale in the post-cookie world and still achieve key outcomes.  As the industry pivots away from targeting based on IDs and personal data, brands need to […]

Inskin Media partners with Lumen Research to offer predictive attention estimates

Independent assessment proves the impact of Pageskin formats, providing advertisers with accurate assessments of campaign impact

Inskin Media partners with Lumen Research to offer predictive attention estimates

Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has been working with Lumen Research to generate objective attention estimates for its formats, in order to provide advertisers with accurate and predictive data about campaign performance. Inskin formats deliver exponentially higher attention – 15 x or more – compared to standard display ads, […]

Mark Wright and freelance marketplace Fiverr talk brand building in first UK produced campaign by The 10 Group

Mark Wright and freelance marketplace Fiverr talk brand building in first UK produced campaign by The 10 Group

Integrated content agency The 10 Group has been hired by international freelance marketplace Fiverr to create its latest performance marketing campaign ‘Make it Happen the Wright way’ featuring TV personality and entrepreneur Mark Wright. The campaign is the first devised and produced in the UK for a British audience.  Fiverr: Flagship (16:9) from The 10 […]

Adverty and mobile game developer Gold Town Games enter into strategic partnership

Leading in-game advertising specialist Adverty AB (publ) today announces a strategic partnership with Gold Town Games AB (GTG), which will enable the mobile game developer to offer Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising within its increasingly popular games.

Adverty and mobile game developer Gold Town Games enter into strategic partnership

Adverty and mobile game developer Gold Town Games enter into strategic partnership

Contrapunto BBDO creates Friend:DS, a new AI-powered contacts app capable of finding 99% compatibility

Contrapunto BBDO creates Friend:DS, a new AI-powered contacts app capable of finding 99% compatibility

Friend:DS is the first application with artificial intelligence that, thanks to its analysis of language and writing cadence, connects people with the same affinities. In a test, volunteers verified that the application was 99% effective. The application, developed by Glassworks, arose from a premise: one of the most popular ways of meeting people today is through applications, […]