Sony Interactive Entertainment Debuts “Live the Game” for PlayStation VR

Sony Interactive Entertainment Debuts “Live the Game” for PlayStation VR

Sony Interactive Entertainment debut’s its latest spot for PlayStation VR, “Live the Game.” Intended to dramatize the out of this world experience PlayStation VR offers, this new global campaign features gamers being returned from the game world to the real world. A young man is dropped back to suburbia by some tough-looking London gangsters, a […]

#vanderers: easyJet’s first ever influencer-only campaign in the UK

#vanderers: easyJet’s first ever influencer-only campaign in the UK

easyJet, in collaboration with the Netherlands Board of Tourism & Conventions, have embarked on their first ever influencer-only campaign in the UK, called #vanderers. It will come as no surprise to hear that Holland is one of easyJet’s most popular destinations, and there are so many great Dutch cities to discover, all within easy reach […]

Firefly Unveils New ‘Sunrise’ Screen, The Most Advanced Media Display in Out-Of-Home

The new device features more precise geotargeting capabilities, increased screen resolution, and integrated smart city data sensors to elevate out-of-home media

Firefly Unveils New ‘Sunrise’ Screen, The Most Advanced Media Display in Out-Of-Home

Firefly, the company leveraging taxi and rideshare vehicles to build a street-level digital media network, today announced the launch of the next generation of its display technology. These new screens offer the highest resolution of any digital out-of-home (DOOH) display on the market. With social good in mind, Firefly’s screen design also integrates smart city […]

Instagram launches Anti-Bullying Week campaign with Cybersmile

Influencer-led social campaign explores the relationship between banter and bullying

Instagram launches Anti-Bullying Week campaign with Cybersmile

Instagram today launches its Banter or Bullying? campaign with anti- cyberbullying charity Cybersmile, to mark the start of Anti-Bullying Week (11-15 Nov).  Seeking to draw attention to the fine line between banter and bullying, the campaign is backed by comedian Mo Gilligan and social media stars Zoe Sugg (founder of Zoella) and Chessie King, who will all be talking about their own experiences on the […]

Respect Zone fights against school harassment through a social media campaign

Created by Publicis Conseil for the 5th edition of Hack for Good, a creative competition organized by Facebook.

Respect Zone fights against school harassment through a social media campaign

Each year all over the world, harassment affects 1 in 3 children according to UNICEF. In France, among the 700 000 children in distress, 25% have already thought about suicide. Today, the danger of harassment lies in its ability to cross the school gate and pursue harassed people to their home on the Internet. On […]

FAB tease fresh new look and open entries for The 22nd FAB Awards

FAB tease fresh new look and open entries for The 22nd FAB Awards

As most of us prepare to usher in the holiday season and say goodbye to 2019, The FAB Awards (FAB) are working hard to prepare for another exciting year ahead. FAB, who are now open for entries for their 22nd edition in 2020, are the only International awards programme in the world that focus solely […]

How to be on the shirts of the two most important Latin American soccer teams, without spending a penny

How to be on the shirts of the two most important Latin American soccer teams, without spending a penny

Boca Juniors and River Plate were playing against each other on the semi-final of the Copa Libertadores de America. Qatar Airways and Turkish Airlines were the main sponsors of the teams, but somehow the protagonist of the Super Classic match ended up being Turismocity, anArgentinian flight search engine. The reason: none of the two sponsors offered flights […]

Jellyfish marches on with global expansion following investment from Fimalac Group

Jellyfish marches on with global expansion following investment from Fimalac Group

Jellyfish, a digital partner to some of the world’s leading brands, is continuing its global expansion following investment from French group Fimalac, which is owned by Marc Ladreit de Lacharrière. The deal will see data-driven specialist Tradelab (part of Fimalac Group), a leading programmatic buyer in Europe and a web analytics and optimisation expert, integrated into […]

Social media overtakes print to become the third-largest advertising channel, says Zenith

Social media overtakes print to become the third-largest advertising channel, says Zenith

Advertisers will spend more on social media platforms than on print for the first time this year, according to Zenith’s Advertising Expenditure Forecasts, published on October 7. Advertising expenditure on social media will grow 20% this year to reach US$84bn, while advertisers’ combined expenditure on newspapers and magazines will fall 6% to US$69bn. Social media […]