ALDI AND KEVIN THE CARROT JOIN FORCES WITH PINTEREST TO CREATE THE FIRST SECRET BOARD CAMPAIGN

ALDI AND KEVIN THE CARROT JOIN FORCES WITH PINTEREST TO CREATE THE FIRST SECRET BOARD CAMPAIGN

Aldi and Kevin The Carrot have teamed up with Pinterest to celebrate their new festive campaign. Leveraging a series of Pinterest’s new ad formats for the first time such as Lead ad, Premiere Spotlight and Breakthrough video, Aldi’s campaign also marks a category-first by featuring a secret board, giving users the chance to access a […]

IBM and SpecialGuest Ads Pitch STEM Training to Underrepresented Communities

IBM and SpecialGuest Ads Pitch STEM Training to Underrepresented Communities

A new national social media campaign from IBM is building awareness of their free education program IBM SkillsBuild. Developed jointly with the creative agency SpecialGuest, this campaign centers around a personality quiz where potential learners can find out their Tech Type.  While the quiz is designed for broad appeal and ongoing usage at TechTypeQuiz.com, IBM is specifically seeking […]

Catalyst, SixTwentySix, and Shapes & Forms Join Forces to Transform Live Streaming with Streamlabs Global Campaign

Catalyst, SixTwentySix, and Shapes & Forms Join Forces to Transform Live Streaming with Streamlabs Global Campaign

Thrilling Campaign Unveiled at TwitchCon 2023 Catalyst and Streamlabs, a leading provider of live streaming tools and brand of Logitech, have unveiled an exciting evolution of Streamlabs’ brand identity. The new brand campaign pays tribute to live streamers who overcome obstacles of the ever-evolving creator economy to build a community around their passions while showcasing […]

InMobi Introduces Addressability Gradient, Empowering Advertisers to Solve Identity- Loss Challenges

InMobi Introduces Addressability Gradient, Empowering Advertisers to Solve Identity- Loss Challenges

Built on InMobi’s ID Graph, the Solution Provides a Visual Roadmap for Mastering Addressability InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today unveiled InMobi Addressability Gradient, a platform designed to support marketers throughout the transition from identity-centric targeting to new solutions that have limited consumer identity signals. […]

REDPILL delivers the core essence of Converse with #ConverseClassics campaign

REDPILL delivers the core essence of Converse with #ConverseClassics campaign

Award-winning agency, REDPILL creates an influencer marketing campaign that fully embraces the timeless essence of the Converse Classics. At the heart of every brand lies its hero product that defines them. The Converse “All Star” unisex high top white canvas has become a symbol of self-expression for many, with a versatile style that continues to […]

BRAY & CO SOLVES ONE OF THE BIGGEST DILEMMAS FOR CMOs, USING AI

BRAY & CO SOLVES ONE OF THE BIGGEST DILEMMAS FOR CMOs, USING AI

A free version of the platform uses cutting-edge AI algorithms to synthesize a multitude of business and industry specific variables How much of the marketing budget should go toward brand building versus activation and acquisition? Is it a 70/30 split? 80/20? It’s the question that marketers grapple with and often then must justify their answer. […]

 Amazon Prime Day Shifts Holiday Shopping Season Earlier, Affecting Consumer Spending Patterns for 2H, According to InMobi Insights Survey

 Amazon Prime Day Shifts Holiday Shopping Season Earlier, Affecting Consumer Spending Patterns for 2H, According to InMobi Insights Survey

Amazon Prime Day Preempts Cyber Five as 1H Holiday Shopping Event InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today released insights from its annual survey on Amazon Prime Day to inform marketers about consumers’ holiday spending patterns this year. InMobi’s research shows that shopping events, such as […]

InMobi Forges Global Partnership with Ad Net Zero to Further its Commitment to Sustainable Advertising Practices

InMobi Forges Global Partnership with Ad Net Zero to Further its Commitment to Sustainable Advertising Practices

Partnership Builds on InMobi’s Sustainability Commitments to Science-Based Targets Initiative, Givsly, and AdTechCares  InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today announced its strategic partnership with Ad Net Zero, the climate action program with the mission to accelerate the decarbonisation of the advertising industry. This collaboration underscores […]

New Gen Z AI persona allows users to “talk to” their segments

New Gen Z AI persona allows users to “talk to” their segments

Untold Insights launches SegmentAI – segments you can interact with Untold Insights, the company that blends deep customer insights with cutting-edge AI, has launched SegmentAI – segmentation that talks to you. Avery, the SegmentAI demo AI persona, has been created to show how users can have a direct conversation with their target audience. A 23-year-old […]