Adverty invents and launches new in-game brand advertising format with seamless In-MenuTM ads

Adverty invents and launches new in-game brand advertising format with seamless In-MenuTM ads

Following the recent news of IAB status approval, and the integration with Smaato, leading in game advertising platform, Adverty,  announces the creation of a first of it’s kind seamless in game ad solution called InMenu™.  Programmatic  is often too focused on performance and CTR, and this announcement from Adverty delivers an in-game advertising unit  which gives branding opportunities, and more […]

Dark Horses captures the thrill and excitement that only comes with opening brand new football trading cards in first campaign for Panini

Dark Horses captures the thrill and excitement that only comes with opening brand new football trading cards in first campaign for Panini

As the 2020/21 football season prepares for kick-off, Panini is launching its official Premier League Adrenalyn XL trading cards with a new campaign from Dark Horses. The agency won the project in May.  The campaign, which breaks on TV on September 3rd, showcases the timeless anticipation and excitement collectors feel when they get their hands […]

Spotify x Michelob ULTRA Launch The Michelob Playlist Maker

Spotify x Michelob ULTRA Launch The Michelob Playlist Maker

As people seek creative ways to stay active and safely engage with family and friends in our new virtual world, streaming audio continues to own the moment. Audio is primed for this moment, providing marketers with a flexible and easy-to-use creative storytelling channel. Today, Spotify x announce the launch of The Michelob Playlist Maker on Spotify in Canada, the […]

New Hyundai #Microtravel campaign inspires the discovery of local travel

New Hyundai #Microtravel campaign inspires the discovery of local travel

Hyundai Motor Company has partnered with leading influencers to launch its green #Microtravel campaign, a content series that encourages viewers to uncover hidden gems in their local area. https://www.instagram.com/hyundai.lifestyle/?hl=en Pioneering a new way of understanding what it means to travel in these times, the campaign came as global lockdown restrictions began to lift, but people […]

CO-OP Health Applies A Dose Of Geo-Targeting To Out Of Home To Launch Its NHS Prescription Delivery Service

CO-OP Health Applies A Dose Of Geo-Targeting To Out Of Home To Launch Its NHS Prescription Delivery Service

Co-op has combined the scale and reach of out of home with the performance capabilities of social and mobile display to create a powerful location-first advertising campaign to drive awareness of the “Co-op Health” NHS repeat prescription service, whilst encouraging registrations via the website or app. The highly targeted campaign is running across England and […]

Cheil Romania creates 3D Facebook story showing cancer patients losing out to Covid-19

Cheil Romania creates 3D Facebook story showing cancer patients losing out to Covid-19

Cheil WW Romania has created an immersive 3D video experience reflecting the harsh reality for cancer patients and palliative care system support as hospitals clear beds to make space for Covid-19 patients. As the pandemic hit Romania, hospitals scrambled to make more ICU beds available and as a result, hundreds of terminally-ill patients without a […]

Takumi Introduces Takumi X: A New Influencer Marketing Division With A Creator-First Approach

TAKUMI’s new creative arm ushers in the next generation of influencer marketing to craft the future of branded content TAKUMI appoints Jim Meadows as Chief Strategy Officer to lead TAKUMI X

Takumi Introduces Takumi X: A New Influencer Marketing Division With A Creator-First Approach

TAKUMI, the world’s leading influencer marketing business, today announced TAKUMI X: a new creative division with a creator-led approach to influencer marketing. Backed by TAKUMI’s heritage from over five years of delivering award-winning influencer marketing campaigns, TAKUMI X is enabling brands to work closer than ever before with creators to produce innovative and culturally relevant content. Designed […]

EE create Network Envy with poetic campaign featuring spoken-word artist, Hussain Manawer

EE enlists acclaimed spoken-word artist, Hussain Manawer, to celebrate the EE community in 1-minute film created by Wunderman Thompson UK.

EE create Network Envy with poetic campaign featuring spoken-word artist, Hussain Manawer

EE is the UK’s no. 1 network, 7 years in a row, making it the most enviable network. To celebrate the EE community, and remind customers they are part of something great, EE has launched a new campaign speaking directly to their customers through the power of spoken word. Developed by creative, data and technology […]

Vodafone Appoints Lori Cunningham As VP Of Digital And Business Development

Vodafone Appoints Lori Cunningham As VP Of Digital And Business Development

Vodafone announced that it has appointed former Net-A-Porter executive Lori Cunningham to lead digital and business development for its consumer smart technology business. In her new role, Lori will oversee the digital, e-commerce and business development teams of the Smart Tech group, taking on responsibility for driving growth and creating effortless digital e-commerce experiences. Lori […]