Rita Ora Delivers Her First Augmented Reality Performance Live Over 5G in EE’s Latest Campaign For the New Apple iPhone 12 Pro

Rita Ora and Kevin Bacon star in EE’s latest campaign to celebrate the launch of the Apple iPhone 12 Pro, available on EE’s award-winning 5G network EE delivers an immersive experience like nothing seen before, as a delighted fan encounters an exclusive and enviable augmented reality (AR) performance by critically acclaimed singer-songwriter and global superstar Rita Ora live over 5G, through the new iPhone 12 Pro The new advert sees a larger-than-life AR avatar of Rita Ora perform her hit ‘Let You Love Me’ with London’s famous skyline as her stage. The performance, powered by EE’s 5G, uses real-time technology to demonstrate the next-gen capabilities of the new iPhone 12 Pro The campaign, created by EE’s advertising agency Saatchi & Saatchi, leads with a 60-second TV ad, with highlight spots including Coronation Street, The Voice Final, I’m a Celebrity Get Me Out of Here, and more

Rita Ora Delivers Her First Augmented Reality Performance Live Over 5G in EE’s Latest Campaign For the New Apple iPhone 12 Pro

EE, the UK’s number one network, reveals its latest campaign, starring critically acclaimed singer-songwriter and global superstar Rita Ora and film legend Kevin Bacon, celebrating the launch of the new Apple iPhone 12 Pro and EE’s Full Works Plan made for iPhone. The campaign pushes the boundaries of augmented reality, and through the power of EE 5G, introduces […]

Wickes launches UK’s first home improvement campaign on TikTok in partnership with TAKUMI

Wickes launches UK’s first home improvement campaign on TikTok in partnership with TAKUMI

Home improvement retailer Wickes, is the first brand in its industry to launch a campaign on TikTok, partnering with leading global influencer marketing agency, TAKUMI. The #MyWickesMyWay campaign, which involved seven content creators each producing a video on the social media platform, is designed to drive awareness of Wickes’ range of products and reach a […]

MACMILLAN CANCER SUPPORT Creates new Online Tribute Fund Following Digital Overhaul By WPNC Digital

Macmillan Cancer Support is unveiling a new tribute fund website to help donors remember loved ones while raising vital income for the charity.

MACMILLAN CANCER SUPPORT Creates new Online Tribute Fund Following Digital Overhaul By WPNC Digital

WPNC Digital has worked with Macmillan Cancer Support to modernise the service, which can be viewed here, using its inMem® platform. While the charity already ran a tribute fund, an update was required to make it mobile friendly and improve overall user experience. Tribute funds are viewed as an important part of the grieving process for friends and relatives […]

Spotify Announces Strategic Acquisition of Podcast Technology Leader, Megaphone

Spotify Announces Strategic Acquisition of Podcast Technology Leader, Megaphone

Spotify Technology S.A. (NYSE:SPOT), the world’s most popular audio streaming subscription service, today announced that the company has entered into a definitive agreement to acquire Megaphone, one of the world’s most innovative podcast advertising and publishing platforms. Together, Spotify and Megaphone will help advertisers and podcast publishers realize the full potential of podcasts. The two […]

giffgaff launches anti-consumerist push across LADbible and UNILAD channels as it invites people to “Check Your Drawers” for old mobile phones ahead of Black Friday

- Initiative developed in partnership with JUMP, Havas Media Group’s content and partnerships hub, and Havas Media - Push sees giffgaff work with the world’s largest social publisher, LADbible Group to reacquaint the nation with the contents of their drawers for any old mobile phone handsets, with the ambition of starting to create a circular economy

giffgaff launches anti-consumerist push across LADbible and UNILAD channels as it invites people to “Check Your Drawers” for old mobile phones ahead of Black Friday

giffgaff is launching a new anti-consumerist content push with the help of social publisher LADbible Group, ahead of Black Friday. The initiative was developed in partnership with JUMP, Havas Media Group’s content and partnerships hub, and Havas Media.  With the aim of engaging with a savvy, progressive audience of 25 to 44-year-olds, and positioning giffgaff as a disruptor […]

Scrolling, swiping, quizzing, working and symptom checking…2020 has put our phones through their paces, time for a new one?

Three UK announces new marketing campaign

Scrolling, swiping, quizzing, working and symptom checking…2020 has put our phones through their paces, time for a new one?

Today, Three UK has announced the launch of its new integrated marketing campaign – ‘Your Phone’s Seen A Lot This Year’. Never before have the nation’s phones played such a vital role in our lives to keep us connected. As UK’s Most Popular Network Provider*, Three offers a unique view of the world through the […]

Hisense Brings A Touch Of Magic To The Kitchen

Hisense Brings A Touch Of Magic To The Kitchen

Home electricals specialist, Hisense has unveiled its ‘Showtime’ marketing campaign, celebrating its portfolio of kitchen products, including refrigeration, hobs, hoods and ovens.  The Showtime concept was created by Leeds-based agency IMA and provides an underlying narrative for the brand’s food prep arm, which was initially launched in 2018.  “In making dinnertime showtime, we’re unleashing the […]

Breathing Wisdom And Warmth Into UserZoom – Case Study by HOW Studio

Breathing Wisdom And Warmth Into UserZoom – Case Study by HOW Studio

To reposition UserZoom‘s digital products, we introduced the software package UserZoom GO for their new design-led, rapid iterating audience; and maintained UserZoom as the flagship enterprise solution.  We worked alongside the UserZoom product team to bring the software dashboards and experience in line with the new brand design language. We also applied the brand to […]

Think Forward 2021 report reveals the six trends that will shape social media next year

We Are Social’s research shows people turning to social media for intimacy, advocacy and the simple life

Think Forward 2021 report reveals the six trends that will shape social media next year

Global socially-led creative agency, We Are Social, has launched the latest edition of its annual trends report, Think Forward 2021.  Focused on the notion of ‘The Social Reset’, the report recognises the role that social media has played in shaping people’s experiences in a highly disruptive 2020, and how relationships with these channels have undergone an […]