TabMo’s drive-to-store ad campaigns increase in-store traffic by 70%

Drive-to-store advertising campaigns activated through TabMo’s cross-channel platform Hawk show a 70% average uplift of in-store traffic.

TabMo’s drive-to-store ad campaigns increase in-store traffic by 70%

This is a key finding of the first benchmark survey to analyse the results of campaigns using TabMo’s In-Store Impact, launched earlier this year.  The solution provides real-time data on the increase in physical store visits generated by specific advertising activity. Other key findings of the study include: 14% of the (ad) clicks recorded converted […]

YouTube Select now available for UK advertisers

YouTube Select helps advertisers build deeper connections with their audiences by aligning to the most exciting and popular content on the platform

YouTube Select now available for UK advertisers

YouTube announced that YouTube Select, the platform’s reimaged content solution, is now available to British advertisers. Now for the first time, UK brands will be able to access exclusive creator lineups as well as bespoke content experiences, helping advertisers reach the audiences they want through the content most relevant to their brand. This follows the […]

Jellyfish Fuels Global Expansion With Two Latin America Acquisitions

Jellyfish expands reach in Brazil, Mexico and Colombia with the acquisitions of Reamp, and San Pancho

Jellyfish Fuels Global Expansion With Two Latin America Acquisitions

Jellyfish, a digital partner to the world’s leading brands, has acquired Latin American digital media companies, Reamp and San Pancho, further expanding its presence in the region. The acquisition of the data-driven marketing players, who serve as tech partners and advisors to clients, marks another significant milestone in Jellyfish’s journey to become the first choice global partner for […]

Avon UK launches first Rep recruitment campaign under new brand platform, Watch Me Now

Avon UK launches first Rep recruitment campaign under new brand platform, Watch Me Now

Avon UK is launching a new Rep recruitment campaign that not only communicates the wide-ranging benefits of being an Avon Rep, but also aims to challenge people’s perceptions of who a typical Avon Rep is. It is the first UK Rep recruitment campaign under Avon’s new global brand platform, Watch Me Now. The platform celebrates […]

Put Your Pups’s Brainpower To The Test With Doggy IQ From The GREENIES Brand

New Experience Celebrates the Skills of All Canines and Rewards them with a Rebate on GREENIES Dental Treats

Put Your Pups’s Brainpower To The Test With Doggy IQ From The GREENIES Brand

The GREENIES brand is introducing Doggy IQ, an interactive online test that takes a humorous approach to helping pet parents determine if their dog is a bone-afide genius. In return for completing the test, dog owners will receive a rebate on GREENIES Dental Treats. The test, which was developed by creative agency adam&eveDDB, features three tail-wagging […]

Samsung Brings Smartphone Camera into True Focus to Inspire New Brand Platform

Launched on October 4th, ‘Inspired by a True Photo’ is a game-changing new creative concept that rekindles our love affair with the power of smartphone photography

Samsung Brings Smartphone Camera into True Focus to Inspire New Brand Platform

Samsung Electronics Co., Ltd has revealed a courageous new creative platform that flips camera storytelling on its head. ‘Inspired by a True Photo’ rewrites the norms of photography campaigns that have preceded it, by not just championing real-life consumer photos, but by simply taking these images and making them the start of a creative journey.  By […]

Happy Record Store Day from O2

Happy Record Store Day from O2

To mark Record Store Day, O2, the UK’s No. 1 Network, have produced a series of limited edition vinyls to celebrate the full-length release of the soundtrack from its brand-new TV advert, ‘You & Me Song’ by Joy Crookes. With O2’s rich heritage in music, the mobile operator prides themselves in supporting up and coming […]

‘It’s Not Business, It’s Personal’: Facebook, TBWA\RAAD showcase people behind local businesses in new SMB campaign, #LoveLocal

Facebook and Instagram users can support small businesses with a pledge frame, an Augmented Reality (AR) powered Instagram filter or by simply using the hashtag #LoveLocal.

‘It’s Not Business, It’s Personal’: Facebook, TBWA\RAAD showcase people behind local businesses in new SMB campaign, #LoveLocal

Facebook has teamed up with leading regional creative agency, TBWA\RAAD, for its new campaign, #LoveLocal, an initiative to support local small and medium businesses (SMBs) in the Middle East and North Africa (MENA) region, which have been among the hardest hit during the COVID-19 pandemic. The campaign will amplify the voice of local SMBs, shed […]

Pinterest announces new global shopping and ad features ahead of holiday season

Pinterest announces new global shopping and ad features ahead of holiday season

This year, we expect holiday shopping to look different, with mobile commerce poised to reach new heights as people find gifts from home. That’s why this week, we’re rolling out new shopping tools for Pinners and advertisers, bringing us one step closer to our goal of making every Pin shoppable. Pinterest is launching ads alongside visual search results, […]

Automated Creative adds Saatchi & Saatchi’s Amy Wright to leadership team

Automated Creative adds Saatchi & Saatchi’s Amy Wright to leadership team

Automated Creative, which provides artificial intelligence-led advertising for brands including Diageo, GSK, Unilever, and BOSE, has appointed Amy Wright, previously at Saatchi & Saatchi, as client services director.  In the newly created role, Wright will be responsible for overseeing Automated Creative’s global client base, working with them to make the most of AI driven social […]