Foot Locker Introduces New Storefronts Creator Platform Powered by impact.com

Foot Locker Introduces New Storefronts Creator Platform Powered by impact.com

Qualified content creators will gain the opportunity to shape sneaker culture and define trends in their communities while driving incremental sales impact.com, the world’s leading partnership management platform, today announced its powering of Foot Locker Storefronts, a platform that enables qualified influencers and content creators to work with the Foot Locker brand, a global leader […]

KODAK LAUNCHES TOOL TO BREAK NEW GROUND IN THERAPY FOR DEMENTIA PATIENTS

KODAK LAUNCHES TOOL TO BREAK NEW GROUND IN THERAPY FOR DEMENTIA PATIENTS

“Memory Shots” helps dementia patients capture memories that were never shot on film, offering a major breakthrough in ‘photo reminiscence therapy’. Re-capturing cherished memories Photos are one of the most important forms of therapy to help dementia patients remember a moment in time and inspire them to talk. But not every cherished moment has a […]

51% OF CREATORS HAVE ALREADY COMMENCED HOLIDAY CONTENT

51% OF CREATORS HAVE ALREADY COMMENCED HOLIDAY CONTENT

Latest Commerce Creator Lighting Survey by URLgenius & impact.com Identifies Creator and Brand Insights Poised To Shape The Season Industry pioneer in intelligent app linking, URLgenius, and impact.com, the world’s leading partnership management platform, joined forces to unveil key insights from their latest Commerce Creator Lightning Survey¹. The findings spotlight new opportunities for Brand Marketers to […]

SeenThis launches in Japan

SeenThis launches in Japan

SeenThis introduces more sustainable video advertising to the Japanese market, while increasing campaign performance. Adaptive streaming technology company SeenThis today announces its arrival in Japan with the opening of an office in Tokyo. With the move, SeenThis is expanding its presence in Asia, following the launch of several successful campaigns in Japan. Access to SeenThis’ […]

Programmatic DOOH adoption rate expected to increase in the UK to 36% in the next 18 months

Programmatic DOOH adoption rate expected to increase in the UK to 36% in the next 18 months

Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (prDOOH) market. The findings show that the UK is a well-established prDOOH market, with programmatic accounting for almost a third (29%) of campaigns in the past 18 months. This is the highest growth rate […]

Onetag and Adelaide introduce attention-based programmatic media planning and activation

Onetag and Adelaide introduce attention-based programmatic media planning and activation

Partnership applies Adelaide’s AU attention metric data to the Onetag Smart Curation Platform and its global publisher supply Onetag, the AI-powered Smart Curation Platform for high media quality and better performance, today announces a partnership with Adelaide, the industry leader in attention-based media quality measurement. The partnership will measure Onetag’s global premium supply against Adelaide’s […]

What does the next generation of influence look like? New We Are Social report identifies emerging trends – and the creators driving them

What does the next generation of influence look like? New We Are Social report identifies emerging trends – and the creators driving them

An increasingly professionalised landscape, new production norms, changed audiences and demand for authentic ‘always on’ content has permanently shifted the creator landscape, according to a new report from global socially-led creative agency We Are Social. The Next Gen Influence report – available to download on We Are Social’s website – sets out five trends defining a new […]