Battling Branded Content with AR in the Social Media Stadium – Asia Hunt, Strategist, Trollbäck+Company

Battling Branded Content with AR in the Social Media Stadium – Asia Hunt, Strategist, Trollbäck+Company

As advertising encroaches further into our social feeds and inevitably, our daily lives, it has become harder and harder to tell the difference between paid and organic content. Influencers mask sponsorships as lifestyle posts, commercials play between nearly every online video we watch, and product ads are served to us mere minutes after we’ve searched […]

O2 launches Pay & ‘Glo’ – the contract free tariff with all the brightest bits of O2

O2 launches Pay & ‘Glo’ – the contract free tariff with all the brightest bits of O2

Paying for your mobile phone usage as you go has become easier and more appealing than ever following the announcement today that O2  has launched its brand-new Pay & ‘Glo’ campaign, with tariffs starting from as little as £5 a month. O2’s Pay As You Go tariff has been refreshed, offering customers’ Big Bundles with unlimited […]

Arla Finland announces AI app for animal welfare – “We wanted to create the world’s most transparent milk origin journey”

From today, consumers have the opportunity to view varied and up-to-date information on the welfare of cows. Arla Iris is the name of an app developed by Arla Finland that uses artificial intelligence technology. The app will be piloted on Tikka, an organic farm in Kurikka. Arla Single Estate Organic Milk will be the pilot product.

Arla Finland announces AI app for animal welfare – “We wanted to create the world’s most transparent milk origin journey”

This is reportedly the first time in the world that artificial intelligence is used to give consumers up-to-date information on animal welfare. Arla Finland’s CEO Kai Gyllström explains that the purpose of the new innovative app is to meet consumer expectations. – It is important for people to be sure that the living conditions of dairy farm cows are […]

Zenith releases 2019 Programmatic Marketing Forecasts

69% of digital media will be programmatic in 2020 Programmatic adspend to exceed US$100bn for the first time in 2019

Zenith releases 2019 Programmatic Marketing Forecasts

  While programmatic continues to rise, its adspend growth is slowing due to industry challenges of privacy and supply-chain that must be addressed to resume faster growth   Brands need to develop new targeting techniques using first-party data and customer data platforms in response to the ongoing death of the cookieUK-specific:   We forecast continued […]

David Beckham Revisits the Scottish Whisky Scene with Haig Club and LS Productions

The service production company's extensive experience working with high profile talent supports the scenic new whisky spot from adam&eveDDB

David Beckham Revisits the Scottish Whisky Scene with Haig Club and LS Productions

Global spirit and beer producer Diageo and creative agency adam&eveDDB launch a documentary-style spot that sees David Beckham showcasing what Scotland – the home of Haig Club – has to offer the world of whisky. Studio 99 and DB Ventures brought service production company LS Productions on board to once again provide support.  The IGTV films, launched on David […]

The person behind the product: The growing retail power of influencers

The person behind the product: The growing retail power of influencers

Gone are the days when shoppers relied on word-of-mouth recommendations or were influenced by a more traditional TV, radio or newspaper advert before buying a product.  Now with over 3.2 billion social media users worldwide, it is faster and easier than ever to market to  consumers – and savvy influencers are taking full advantage, according to leading […]

Tic Tac Mints Partners With Spotify To Launch Spotify’s First Branded Live Event Series, Hear For It

Tic Tac Mints Partners With Spotify To Launch Spotify’s First Branded Live Event Series, Hear For It

The Tic Tac brand is joining forces with popular global audio streaming service Spotify, as an inaugural partner, to announce a new live experience called Hear For It. Custom-built for music fans, the unique event series employs Spotify’s streaming intelligence to target consumers who exemplify the fun and refreshing Tic Tac brand personality. Music fans will […]

Portuguese universities team up to create TermsAgainstBullying.com

This unique digital platform allows the victim to report the bullies’ cell phone number – straight to a regulatory body, then the offender's mobile service provider.

Portuguese universities team up to create TermsAgainstBullying.com

A study recently published in the UK reveals, that teenagers who suffer bullying are three times more likely to commit suicide. Unsurprisingly, this alarming subject has been constantly discussed around the world for some time. Several platforms are trying to combat bullying by providing information about its dangers; TV shows – like the Netflix series “13 […]

Williams Murray Hamm create campaign to launch Andy Murray sportswear partnership

Williams Murray Hamm create campaign to launch Andy Murray sportswear partnership

Since its launch in 2016 Castore, the premium high-performance sportswear brand, has gone from strength to strength but is still relatively unknown. Their premium, high-performance sportswear is for people who take sports and training seriously. This year, already a fan of the brand, Andy Murray agreed a partnership deal to help achieve wider exposure for […]

New campaign urges SA’s men not too ‘fear the finger’

New campaign urges SA’s men not too ‘fear the finger’

A new campaign for the Cancer Association of South Africa (CANSA) by advertising agency HelloFCB+ is urging South Africa’s men to visit CANSA Care Centres for a prostate blood test.  ‘Don’t Fear The Finger’, an integrated advertising campaign inspired by the classic horror movie genre launched during men’s health month in November with a TVC that […]