“Behind our favourite hashtags, another reality” That’s the concept behind UNHCR’s latest campaign, devised by Jellyfish. The idea is simple: take the most frequently used hashtags on social networks to raise awareness about the startling daily lives of millions of people around the world and to collect donations. Because the plight of uprooted people, forced […]
Grey London is launching a new campaign for Vodafone in Ireland to promote its RED Family plan, which allows customers to save money when they hold between 3 and 6 mobile, and now broadband accounts. The campaign RED Family, which will run across TV, VOD, radio, OOH, print, digital and social media platforms, will run […]
The ad tech platform enables brands to test and learn; optimising creative effectiveness at speed and at scale Automated Creative, the creative effectiveness platform, has rolled out a set of major new features and planning tools in the latest evolution of its technology. This in-platform build allows brands to deploy scaled creative effectiveness tests into […]
Global partnership will see the world’s largest media buyer include data from SeenThis technology into its carbon calculator, enabling planners and buyers to monitor climate impact on a per-campaign basis SeenThis today announced a global partnership with GroupM, WPP’s media investment group, that will allow the world’s largest media buyer to reduce and avoid unnecessary […]
InMobi, a leading provider of content monetisation and marketing technologies that help businesses fuel growth, has announced the acquisition of Quantcast Choice, a consent management platform (CMP) designed to help publishers seamlessly align with the rapidly changing global privacy regulations. This strategic acquisition reinforces InMobi’s commitment to bolstering its privacy management platform for mobile app and […]
Bensimon Byrne and 1stAveMachine create a first-of-its-kind test-drive with supermodel Coco Rocha to launch the new flagship EV To promote the new fully electric Audi Q8 e-tron vehicle, Audi Canada has launched “Feel the Art of Audi,” a bold creative campaign from Bensimon Byrne which allows would-be drivers to both see and feel the future of premium mobility and illustrate […]
Itaú Unibanco imagines women’s football without Brazil’s four-decade long ban. To pay tribute to women’s football athletes of today and yesterday, Itaú Unibanco, sponsor of all Brazilian national soccer teams, has focused their latest ad campaign on the four-decade long ban on women playing the sport, using artificial intelligence to envision Brazilian women’s teams from […]
Hege Lorvik to lead Norwegian push as high impact specialist continues growth across the continent High impact ad specialist Adnami has appointed Hege Lorvik as Norwegian Commercial Director, marking the Denmark-based tech company’s first formal step into the Norwegian market. Hege’s appointment comes as Adnami staffs up across several key European markets, also adding Paul […]
Innovative Video Campaign Results in 557% Increase in New Product Sales and 480% Increase in Gross Merchandise Value InMobi Commerce, a leading advertising technology platform for eCommerce companies, today announced that Lord and Taylor’s retail media program that it powers, yielded significant increases in sales, gross merchandise value, and click-through rate for a leading women’s […]
New partnership sees Jellyfish, Clear Channel Outdoor and Mofilm bring the HOKA brand’s FLY HUMAN FLY DOOH campaign to Times Square this summer Leading digital marketing business Jellyfish, has announced the rollout of a pioneering dual-sited DOOH campaign for performance footwear and apparel brand HOKA, across Times Square, New York – live for the first […]