Toaster, the creative product marketing agency, has appointed Neville Brody as Creative Chair. Brody is one of the world’s most influential designers, typographers and creative thinkers. His career spans more than four decades at the forefront of visual culture, with his work for the likes of The Face, Channel 4, Nike and Kenzo repeatedly challenging […]
James Fox, Augusto Sola and Imali Hettiarachchi open a new-model creative company in London backed by independent South American network Untold. James Fox, the former CEO of Havas London; Imali Hettiarachchi, the former Strategy Lead at The LEGO Group; and Augusto Sola, the former Creative Partner at Lucky Generals New York, have launched Juju Studio, […]
Advancing agency partnerships through mindset and sports intelligence GumGum, The Mindset Company™, today announced a dedicated global Agency Partnerships team to help agencies transform the business of advertising through mindset and sports sponsorship intelligence. This team will strengthen strategic relationships with holding companies and independent agencies, helping them apply GumGum’s Mindset Graph™ and Relo Metrics […]
Imagine choosing diapers for a baby. The packaging promises absorbency and comfort, but it cannot say whether a diaper will hold through the night or irritate delicate skin. Another mother can tell you how it worked for her baby. The same principle applies well beyond diapers: firsthand reviews help people understand how products perform in […]
Rival, the independent, integrated marketing consultancy, has announced the appointment of Bill Santare as Principal, Paid Media. Based in the agency’s Boston office, Santare will lead Rival’s paid media practice in the United States, bringing nearly two decades of experience in performance marketing, ad tech, and cross-channel measurement to the growing independent agency. In his […]
Former Wieden+Kennedy London Executive Creative Director backs the creative automation agency pioneers to blend high-craft creativity with scalable technology. Light & Fast, the independent creative technology company, announces that legendary creative leader Tony Davidson has made a strategic investment in the agency and joins as a Partner. Toby Baker (L) founder of Light & Fast […]
By Josh Golden, President & Chief Creative Officer of Yes& It’s in the news. It’s on podcasts. It even turned up in the New York Times crossword. “Yes, and”—the deceptively simple rule improv actors use to keep a scene moving—is officially having a moment. The technique is simple. First, you accept what you’re given: that’s […]
By Paul Dahill, Managing Director EMEA Sales at Koddi Every commerce media business reaches the same turning point. You’ve built something that works, advertisers are booking in, and revenue is growing. Then you look ahead and realise that your current model won’t be able to handle the next stage of business growth. More packages mean more […]
Global experience agency Momentum has announced the appointment of Kevin McNulty as Global Chief Executive Officer. McNulty succeeds Donnalyn Smith, who retires following a distinguished 30-year career with the agency. One of Momentum’s original employees, McNulty most recently served as Global President and Chief Marketing Officer. He has played an instrumental role in shaping the agency’s growth, global presence […]
Doe-Anderson welcomes Jenna Martin as its SVP, Director of Strategic Growth. Most recently with Colle-McVoy, Martin brings nearly 20 years on the agency side – leading growth, integrated marketing and client leadership for Fortune 500 brands with her experience spanning the intersection of strategy, creativity and commercial impact. Doe-Anderson’s CEO John Birnsteel said,: “Jenna has […]