“Companies that overlook the power of creativity right now risk disappearing”, says advertising guru, Sir John Hegarty, as he unveils his new venture:-
“The Business of Creativity”
According to the most recent figures from McKinsey*companies that integrate creativity, analytics and purpose are delivering at least two times the growth of their peers. With a looming recession and companies adapting to the new world order of hybrid working, understanding how to harness the power of creativity has never been more important. With this […]
M&C Saatchi has announced the launch of its new in–house consultancy, Micro Agency. In line with increasing numbers of creative services continuing to be in-housed, Micro Agency addresses a much needed gap in the market by designing and building bespoke in-house and hybrid marketing capabilities for clients, backed by M&C Saatchi. Micro Agency will be […]
Most of the best ideas seem to work naturally, even if they don’t fit the conventional mould. And often precisely because of that. A bit of intuition, trusting your instinct, taking a sideways look at the brief – it can be the same with people too. At StormBrands, we’re a fiercely independent creative agency and […]
Ex-Metro editor Kenny Campbell and agency award-winner Howard Bowden launch Pepshop media consultancy to help clients weather gathering economic storm Heavyweight duo with extensive client CV across Westminster, global brands and showbiz offering ‘big agency expertise without overheads’ Amid recession fears, founders say it is ‘vital to invest in value-for-money media expertise’, pledging ‘more pep […]
impact.com, the leading partnership management platform, announced today the appointment of Ning Wang, a seasoned executive with more than 20 years’ experience leading fast growing technology companies, to its Board of Directors. Wang is the CEO of Offensive Security, the leading cybersecurity training and certification company behind the industry gold standard OSCP certification and the […]
Visco Will Join the Creative Leadership Team of OpenX from WPP
Grey has announced the appointment of creative leader Laura Visco as Chief Creative Officer for global accounts. Visco will also join the creative leadership team of OpenX from WPP, the company’s bespoke new offering created for The Coca-Cola Company earlier this year. Visco joins from 72andSunny Amsterdam, where she was Executive Creative Director and has relocated to […]
We Are Social is bolstering its cultural insights offering with the promotion of Susie Hogarth to the role of Global Head of Cultural Insights. Hogarth, the former Senior Research & Cultural Insights Director for We Are Social UK, takes over the global role from Lore Oxford who has left the company. Hogarth will be on […]
Expansion Follows a Pandemic-Provoked Cultural Shift
Six years after buying itself back from Omnicom Group, The XD Agency is relaunching as XD Agency (XDA), empowering a growing staff and celebrating a range of new business wins including cybersecurity platform Crowdstrike and consumer electronics brand OnePlus. In addition, the agency has been awarded expanded assignments for clients such as LEGO and Warner Media. Rapid staff expansion due […]
Boutique B2B PR Agency builds out marketing, events and multimedia teams as it responds to needs of a rapidly expanding client roster
Having recently celebrated its ten year anniversary, B2B adtech specialist PR agency The Digital Voice has now appointed eight new starters, including a leading marketing operations specialist from the fashion industry; bringing its team to 26 across UK and Europe. Camealia Xavier-Chihota joins as Marketing Lead, having spent many years in marketing operations at leading […]
Talon Outdoor, a leading, independently-owned global Out-of-Home (OOH) media agency, has promoted Josko Grljevic to the role of Group Chief Operations Officer (COO), as part of the company’s ambitious and ongoing growth plans. Joining the company as UK Chief Transformation Officer in 2018, Josko has been fundamental in leading Talon’s comprehensive technology transformation, overseeing the […]
