The campaign, developed by creative agency AMV BBDO, encourages party goes, gifters and celebrators of all ages to Bring The Whoop Whoop and celebrate whatever the time of year.
As holiday campaigns begin to hit our screens, Celebrations® is encouraging the world to celebrate all year round and come together, not just at Christmas. The new ‘Bring The Whoop Whoop’ campaign positions Celebrations® as the ultimate gift to share, drawing people together to have fun, be happy, and enjoy life.
Kicking off the brand activity, a new ad has been developed by AMV BBDO which features two identical twins opening two identical presents. The pair reveal two boxes of Celebrations resulting in them celebrating by whoop whooping at each other. As the excitement builds, the rest of the family join in.
The advert will run until the end of 2021 across TV, VOD, YouTube, Instagram and Facebook, and is further supported by in-store activation.
While the new strategy maintains and celebrates Celebrations® festive heritage, it sees the brand move beyond its traditional Christmas association by evolving the classic Celebrations® box into a gift for any time of the year.
Cemre Cudal, Senior Brand Manager, Celebrations® said: “Celebrations® has become synonymous with Christmas and the holiday season. While this is brilliant, our new campaign looks to push the brand further into those other moments of joy and celebration. The new creative captures the wonderful feeling of joy, excitement and whoop whoop energy you get when you gift or receive Celebrations® – which we think should be embraced all year round!”
With comedy, comedic performance, and timing key to the campaign, the production team chose to work with New Zealander director Damien Shatford, through production company The Sweetshop.
Andre Hull and Clark Edwards, creative directors at AMV BBDO, said: “We wanted the ads to be pure moments of excitement and escapism. Damien and his kiwi sensibilities made the whole thing gloriously ridiculous in all the right ways. Whoop Whoop”.
In 2022 and beyond, a further wave of work will launch that will embody this all-year-round spirit showing that Celebrations® can bring the celebrations whenever needs be.
Campaign title: Bring the Whoop Whoop
Client name: Christine Cruz-Clarke, Cemre Cudal, Gina Head and Chloe Smith
Creative Agency: AMV BBDO
CCO: Alex Grieve
Deputy ECDs: Toby Allen and Jim Hilson
Creative Director: Clark Edwards, Andre Hull
Agency Planning Team: Nic Williamson
Agency Account Team: Matt Thomas, Josh Barnes
Agency Producer: Holly Piennar
Media Agency: MediaCom
Production Company: Sweetshop
Director: Damien Shatford
Production Co. Producer: Executive Producer: Justin Edmund-White (UK)
Executive Producer Morgan Whitlock (UK)
Producer: Jess Bell (UK)
Executive Producer: Ben Dailey (NZ)
Executive Producer Kate Roydhouse (NZ)
Line Producer Tony Whyman (NZ)
Edit: Luke Haigh
Post-production Company: Electric Theatre Collective
Digital & Social Art Director
Digital & Social Copywriter
PR agency: freuds
Source: AMV BBDO