Clarion Communications has been appointed as retained Consumer PR & Influencer agency for Sambazon UK; the industry leading Açaí brand available in supermarkets and sold in Joe & the juice and Black Sheep Coffee.
Tasked with elevating brand awareness, Clarion will focus on communicating the Brazilian berry’s many health benefits to older consumers, while positioning Sambazon as the aspirational, must-have brand for Gen Z. This approach will reinforce Sambazon’s status as the original açaí brand, 25 years in market.
The appointment follows successful project work earlier this year, during which Clarion’s Consumer and Trade team supported Sambazon’s launch into Sainsbury’s. The product-led campaign secured over 120 pieces of coverage across national, trade, consumer, and lifestyle media.
In addition, the agency’s dedicated digital team marked the retail milestone with a London pop-up event in collaboration with nutritionist Lily Soutter, hosting nine leading wellness and health influencers.
Managing Partner at Clarion Sue Roberts comments: “Sambazon is a brand with rich heritage and a strong ambition to lead the açaí conversation in the UK. Our team is passionate about bringing its incredible story to life — from highlighting the berry’s health credentials to creating the kind of trend-driven content that resonates with Gen Z.”
Teresa Rizza, Strategy & Communications Director, Europe at Sambazon also comments on the partnership: “This marks an exciting next chapter for Sambazon in the UK. Clarion’s creativity, digital-first mindset and proven results make them the ideal partner to help us build deeper connections with our audiences.”
Source: Clarion Communications
Clarion Named Lead Consumer PR Agency for Açaí Pioneer, Sambazon UK added by newsroom on
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