This holiday season, creative advertising agency Fuseideas is helping two New England lotteries win big with new seasonal marketing campaigns just in time for stocking-stuffer season. With years of thought-leadership in the Lottery sector, Fuseideas worked closely with both the Vermont and Maine Lotteries to design and execute multi-channel marketing campaigns to spread some seasonal cheer and hopefully winnings through the promotion of their new holiday games and offerings.
Vermont Lottery’s Gnome for the Holidays – Part of a long-standing partnership with the Vermont Lottery, Fuseideas was tapped to generate buzz and awareness around their new and returning holiday-themed instant win games. The “Gnome for the Holidays” campaign follows the lovable VT Lottery Gnome on an adventurous journey to be reunited with friends and family. Designed to promote the series of Vermont Lottery’s holiday-themed $1, $2, $5, and $10 instant win games, the Gnome for the Holidays campaign consisted of a 30 second television, radio, and social media spots, digital advertising, point-of-purchase displays, and more.
Vermont Lottery – Gnome for the Holidays -2022 from Fuseideas on Vimeo.
Maine Lottery’s Reindeer Run – Looking to give locals a little extra luck this holiday season, the Maine Lottery Reindeer Run campaign was created to announce the release of three new instant win games. Designed to inspire excitement around the Reindeer Run Second Chance promotion that provides the opportunity for players to enter non-winning tickets for a chance to win Holiday prize packs that include everything from a 50’’ Samsung TV to a brand new iPhone, the campaign included creatively delivered 30 second television and radio spots, in-store promotional materials, digital advertising, and more.
Maine Lottery – Ugly Sweater – Holiday 2022 from Fuseideas on Vimeo.
“We are always honored to be able to work with both the Maine and Vermont Lotteries to help spread luck and joy each holiday season,” says Steve Mason, Executive Vice President and Group Account Director for the Lottery Division of Fuseideas. “We love bringing both groups’ creative imagination to life in both fun and heartwarming ways.”
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