Creative studio creates a new leadership team to take advantage of growth.

Edinburgh-based creative house Studio Something has created a new leadership team and expanded their offering after a period of massive growth. This sees the company moving to a group structure splitting their offering into three distinct strands; Creative, Entertainment and Venture.

Studio Something (L-R. Jordan, Ian, Andy, Tracey)

This comes after the agency side of the business saw an increase of 60% in revenues since the turn of the year. Creating a fully-fledged broadcast arm allows the business to take advantage of the success of their BBC series ‘A View from The Terrace’.

Their first venture, Welbot is used by over 250 companies including UNICEF, Hymans Robertson & Seiko Epson and has been developed in collaboration with 4 world-leading universities.

It sees founders Ian Greenhill and Jordan Laird move to CEO & ECD roles respectively to oversee the Studio Something group.

Tracey Paxman (ex BBH London and Anomaly Amsterdam) has been promoted to Head of Agency and will work closely with Greenhill to ensure continued growth on Creative.

Andy Maas (series producer for A View from The Terrace) has assumed a new role as Head of Production and will be tasked with maintaining the growing success of their Entertainment arm alongside Laird. This comes after new commissions building on their stalwart series.

Mykay Kamara will continue as Venture Director, both he and fellow Director Pete Burns, being integrated into the Welbot business.

Studio Something is based in Edinburgh, London and have worked with BBC, Standard Life, Innis & Gunn, Coca Cola Company, The Botanist, Cycling Scotland, Johnnie Walker, See Me and SAMH over the last year.

CEO Ian Greenhill commented: “I’m delighted to welcome Tracey and Andy to the leadership team in what is an exciting time for the Studio Something business. When Jordan and I started the company in an old worn-down tapas restaurant we dreamed that we’d one day make ads, TV shows and businesses all at the same time and it’s great to see how far we’ve come and to have achieved that.

“We feel very lucky and grateful to have a crew and clients who have not allowed the pandemic to affect the business. It’s truly a testament to the team and the culture that we have at Studio Something, which means we are in a position to continue to grow and achieve new goals.”

ECD Jordan Laird commented: “It’s great to be able to officially have these pillars in the business. We took a bit of a risk in taking the chance to make a TV show and now Entertainment has grown and become a dedicated side of the company that has a strong future for growth.

“It also means Ian and I now have fancy grown-up titles too which means our parents might finally be proud. Maybe…”

Source: Studio Something

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