Decker Fires Up New CEMA Bioheat Fuel Campaign

Working with long time client, Connecticut Energy Marketers Association, Decker was tapped for a new 2024 Bioheat® Fuel campaign. This campaign, like past campaigns, delivers a comedic take on the benefits of Bioheat Fuel for home heating. It departs from the previous benefit driven campaigns and dives into the singular message – Cleaner Air.

Research and data showed that consumers responded very positively to the cleaner air messaging, resulting in a more targeted message, according to Decker.

“After seeing how well our messaging around cleaner air performed in previous campaigns, we decided to go all in this year. We leaned into playful humor by giving the air a voice and the pestering attitude of a kid on a road trip. This comedic approach was a fun departure from where we’ve been previously and plays into the humor of today in advertising, “according to agency Creative Director, Dom DeLoya.

The campaign will appear on broadcast as well as social media.

Decker teamed up with Urban Rhino for production. DeLoya directed with Ashton Harrewyn as DP. 

The campaign is running in the Connecticut market through early fall 2024.

Creative Credits:

Client: CEMA

Agency: Decker

Creative Director: Dom DeLoya

Assoc. Creative Director: Alan Duda

Senior Editor: Adrienne Sullivan

Production: Urban Rhino

Source: Decker

  Decker