Today, Ebiquity plc world leaders in media investment analysis, announces the appointment of Paul Williamson as Managing Director of its North America business. Headquartered in New York, Paul will report to Nick Waters, CEO, and will join Ebiquity’s executive leadership team.
Paul brings a stellar track record in global trading, investment, business strategy and growth leadership from Executive roles at Aegis Media/Dentsu where he was President at Amplifi US responsible for teams deploying some $8bn across media buying, partnership initiatives and programmatic buying; latterly with Publicis, Paul was Global President of their PM Precision division, scaling a programmatic focused business into 30+ markets over two years. Paul has also held roles with several agile, entrepreneurial, data driven companies including start up, Standard Media Index and advising audience data activation specialist, Audigent.
Nick Waters said: “I am delighted to welcome Paul to Ebiquity as leader of our North America business. The US is the world’s largest media investment market yet is relatively under-served by independent third parties providing objective advice to brand owners. We see considerable growth opportunity for our services in the US, and Paul’s breadth and depth of experience in media leadership roles in the market will enable us to realise that potential. Ebiquity is the world leader in media investment analysis, and Paul’s appointment provides us with the right leadership to scale our US operations.”
On his appointment, Paul said: “Ebiquity’s focus on helping marketers understand the performance of their media investment, and their ability to provide independent, fact-based advice across the increasingly complex media and marketing landscape, is more appealing and necessary today than ever before. I am thrilled and appreciative of the opportunity to join Nick and the global leadership team, helping to eliminate wastage and creating value for clients in the U.S. and North American region’’
Source: Ebiquity PLC