Decker and the Connecticut Lottery Corporation have launched a new campaign for the Casino Action scratch ticket. As the Decker creative team honed in on ideas, the simple and direct idea of “Casino, Anywhere” rose to the top. Whether you’re on a beautiful hike, floating through space, or camping deep in the desolate wilderness, you too can enjoy the thrill of the casino with the Casino Action scratch ticket.
“Casino Action provided a great opportunity to promote a classic and popular scratch ticket theme. Players can play Casino Action anywhere, so why not have some fun with it? Decker did a fantastic job of creating fun and quirky scenarios that highlight the Casino Anywhere theme.” – Pete Donahue, Senior Director of Marketing, at the Connecticut Lottery Corporation.
“I think this work is a great example of not overthinking the execution. The key idea was simple and smart, so the creative just needed to bring it to life without over-complicating it. Leaning into some fun VFX and animation to show how you can experience the casino fun from anywhere, we were able to create some fun and memorable pieces for streaming audio, social and OOH. “ – Dom DeLoya, Creative Director at Decker.
New work can be seen here:
“While the core idea of the casino action campaign was clear and tight, the overall execution required a delicate touch in order to stay clear of any and all potential conflict – copyright or otherwise. Another win for our super strategic creative team who continue to strengthen the trust the audience has for the lottery with fresh and entertaining thinking.” – Andrew Kesin, SVP, Strategy at Decker
The campaign features a host of eye-catching, unexpected visuals and runs through late June.
Agency Creative Credits belong to:
Creative Director / Copywriter: Dom Deloya
Art Director/Senior Graphic Designer: Brighid Docherty
Senior Motion Designer: Adrienne Sullivan
Source: Decker
Experience The Thrill of the Casino Anywhere with Casino Action From the Connecticut Lottery added by newsroom on
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