Fondation Abbé Pierre is one of France’s leading nonprofits working to combat homelessness and poverty. As the Covid-19 health crisis gave way to an unprecedented economic crisis in late 2022, the foundation has just launched its new winter awareness-raising campaign. The campaign, developed with the FRED & FARID Paris creative agency, aims to give hope to those struggling against poor housing conditions. With nearly 300 000 people homeless in France, the Foundation’s new tagline – “Leave the streets, rebuild your life” – is more important than ever in reminding people that housing is the first step towards rebuilding a life. Fondation Abbé Pierre unveils a 5 minute poignant cinematographic work imagined by FRED & FARID Paris and directed by one of France’s most talented filmmakers, Arnaud Desplechin (production Phantasm) – the film tells the story of a young man who finds himself on the streets after a fall-out with his family. He meets a volunteer from the foundation who helps him get back on his feet, find a job and a place to live. This human story is told by the song “Dis quand reviendras-tu” by Barbara (Sony Music Publishing France and BMG Rights Management). This evocative song has been witness to a rebirth that knows how to fade in favor of dialogue and storytelling. Olivier Lefebvre, President, Partner and Executive Creative Director at FRED & FARID Paris commented:“We wanted to stay as close to reality as possible, so we decided to tell a story without any gimmicky advertising. We reached out to Arnaud Desplechin who was immediately moved by the story. He wanted to be as close to the reality of life on the street as possible, so he went to meet with homeless people in shelters run by the Fondation to gather their testimonies. The veracity of their situations, experiences, and words was very important to all of us.” Crédits: Agency: FRED & FARID Paris Title: Little Sister Client: Fondation Abbé Pierre Chief Creative Officers: Fred & Farid Executive Creative Director : Olivier Lefebvre Copywriter: Grégory Tortes Art director: Thomas Martin-Lalande Brand supervirsors: Yves Colin Agency supervisors : Cloé Jouteau, Eloïse Latrobe Agency Producer: Maud Whittle Lead Social media & influence: Fanny Sachot Motion designers: Philémon Lieutaghi, Clément Rouchon Director: Arnaud Desplechin DOP : Paul Guilhaume Photographer: Aurélien Chauvaud Production : Phantasm Producer: Gary Farkas Production director: Adrien Chibatte Post producer : Maxime Dabel Post-production image : Nightshift Post-production sound : Benzene Music : « DIS QUAND REVIENDRAS-TU ? » (Lyrics and music: Barbara) By Barbara © Editions Beuscher Arpege (P) 1966 BMG Rights Management (France) SARL With the autorisation of Sony Music Publishing France and BMG Rights Management (France) Tous droits réservés |
Source: FRED & FARID Paris
FRED & FARID Paris unveils a moving 5-minute short film for the Fondation Abbé Pierre. added by newsroom on
View all posts by newsroom →
You must be logged in to post a comment Login