Galderma selects dentsu X as Global Media Agency of Record

Pioneer in dermatology appoints first agency to handle media globally

dentsu X, the integrated agency owned by Dentsu, today announced they have been appointed as global media agency of record by global dermatology company Galderma

Effective January 1st 2021, dentsu X will oversee media strategy, planning, and buying across all of Galderma’s international markets. Following a competitive pitch process, Galderma selected dentsu X due to the agency’s comprehensive understanding of media, marketing, and their ability to connect with people in a relevant way.

Galderma is the world’s largest independent dermatology company. Founded in 1981, and operated as a wholly owned subsidiary of Nestlé from 2014 to 2019, Galderma offers a range of medical and consumer skin health solutions through three business units: Aesthetics, Prescription and Consumer Care, and has approximately 5,000 employees worldwide.

Walter Geiger, Head of Consumer Care Global Business Unit at Galderma, said: “We are excited about dentsu X becoming our global media agency, one fit-for-purpose dermatology-focused powerhouse. We count on their clear and innovative thinking, data driven approach and global footprint to make our solutions for diverse skin needs manifested within our portfolio of brands and products visible across a spectrum of audiences and geographies.”

Guy Hughes-Wilson, Global Client Lead at dentsu X, said: “It is rare to have the opportunity to work with a company at such an early stage of their evolution and with ambitious growth targets, and dentsu X, as the fastest growing media agency in the world, has the deep understanding of consumers, the talent and the momentum to deliver that growth.”

“Galderma is a modern, future-facing company with ambitious growth goals. I am thrilled they found a team and contemporary approach to media they seek in dentsu X.” added Doug Ray, CEO, Media, dentsu Americas. “Leveraging the very best in consumer understanding, performance media, data and analytics, I am certain we will help Galderma achieve their ambitions over the coming years.”

Source: dentsu X

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