Galeries Lafayette Celebrate Muses, Rebels, Dreamers and Enfants Terribles with a Soupçon of Magic and Sparkle to new TV campaign by DDB and HAMLET

Today Galeries Lafayette launch “À Quoi je Rêve” for French luxury department store, Galeries Lafayette.

Created by DDB France and produced through international production company HAMLET, the spot directed by duo BRTHR, takes us on a fantastical fast high energy joyride through an opulent and vibrant scene where we meet its charismatic figures.

BRTHR Galeries Lafayette 60sec French from HAMLET on Vimeo.

With a nod to the magic and sparkle of films Moulin Rouge, Miracle on 34th street and A Night at the Museum, “À Quoi je Rêve” demonstrates that there is something for everyone and honours the unique individuality of its shoppers…the muses, the rebels, les enfants terribles, the dreamers, those who take life more seriously, even those 50-year-olds who haven’t grown up yet – it’s everyone’s favourite department store!

Alex Lee, one half of directing duo BRTHR commented: “We are honored to have worked on a campaign for such an iconic French institution. Our mission was to evoke the magical feeling of stepping inside the stunning Galeries Lafayette in Paris. In a weird way, we think we were able to bring a fresh perspective as outsiders, and truly explore what it means to discover the beauty of the Galeries Lafayette universe.”

The campaign runs on TV and online from today.


Client:  Galeries Lafayette

Agency: DDB        

DDB President Jean-Luc Bravi

Executive Creative Director Alexander Kalchev

Senior Art Director Ondine Simon

DGA Julie Hasle 

Unit Manager Louise Cassola

Account Manager Jade Cramazou

HTV Corinne Persch 

TV Production Assistant Gaëlle de Pompignan

Production Company: HAMLET Paris

Director: BRTHR                            

Executive Producers: Clément Martorell, Marie Archambeaud                       

Line Producer: Gilles Pinaudeau

Production Coordinators : Lida Sahakian, Ella Guionneau

Post-Producer: Thomas Floch                        

Director of Photography: Menno Mans        

Editor: Maxime Caro , BRTHR                                   

Music: À quoi je rêve, Michel Berger

Color Grader: Emiliano Serantoni and BRTHR                    

VFX Company: HIMIA                

VFX Supervisor: Andy Zhelieznov, Vladislav Stelmakov, Michael Pankov

Image Post-Production Cy: Firm & Hamlet

Source: Hamlet

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