- National advertising campaign steps up today to encourage people to protect themselves and loved ones from COVID and flu this winter
- “Boost Your Immunity” is the government’s new winter advertising campaign to reinforce the importance of protection from COVID-19 and flu this winter
- The campaign features new TV advertising and supporting OOH creative going live from Friday 22nd Oct
- The campaign is a cross-agency collaboration between MullenLowe, Manning Gottlieb OMD, freuds, Multicultural Marketing Consultancy and 23red
The government has launched a new multimedia campaign will run on outdoor billboards, broadcast and community radio and TV to support the national vaccine drive. A new advert, created by MullenLowe, asks people to “get vaccinated, get boosted, get protected”, and features a serving NHS nurse in community settings explaining the benefits of the flu jab and COVID-19 booster vaccine.
It will be seen in primetime spots alongside Emmerdale and Coronation Street as well as daytime shows such as This Morning and Loose Women. The campaign will be flexing the full marketing mix across TV, radio, VOD, online video, print, PR and social with media planning and buying from ‘Manning Gottlieb OMD’ and OmniGOV.
The advert is aimed at those eligible for the winter vaccines in an effort to build immunity ahead of a possible rise in flu cases coinciding with continuing or rising COVID-19 cases.
Leading pharmacies including Boots, LloydsPharmacy, Asda and a number of independent pharmacies have also joined forces to encourage those eligible to get their free flu vaccine and COVID-19 booster jab as soon as possible.
Secretary of State for Health and Social Care, Sajid Javid, said:
“Our COVID-19 vaccine programme continues to be a phenomenal success and is building a wall of defence across the country. Our booster rollout is now well underway with more than 4 million jabs given.
“As we go into winter, it is vital that eligible people come forward not only for their booster jab, to maintain the vital protection of the COVID-19 vaccine, but also for their flu jab, in order to protect themselves, their loved ones and the NHS.
“This is a national effort and I’m hugely grateful to pharmacists and all the NHS staff helping get jabs in arms. It is fantastic to see some of our biggest high street pharmacies give their backing to the winter vaccination programme so we can protect as many people as possible.”
Tom Knox, Chairman at MullenLowe, said: “We wanted a graphic representation of the protection both flu and Covid-19 booster vaccinations provide. The ‘rings of protection’ and the authoritative voices of health care professionals deliver this vital message in a simple, powerful way.”
To check your eligibility for the flu vaccine and COVID-19 booster vaccine or to find a service visit nhs.uk/wintervaccinations.