Global Social Media Advertising Pioneer Foap Strengthens Management Board with Appointment of Michał Glapiński and Edyta Kotowicz as Managing Partners

In a strategic expansion move, Foap.com, the trailblazing platform connecting over 4.5 million creators globally, proudly announces the appointment of former Saatchi & Saatchi IS MD Michał Glapiński as Chief Strategy Officer & Managing Partner, and former Meta Creative Shop Head Edyta Kotowicz as Executive Creative Director & Managing Partner.

This significant addition to the leadership team aligns with Foap’s mission to redefine the landscape of Creator-Generated Content across key markets in North America, Europe, Asia and LATAM.

Pictured from left to right: Michał Glapinski, Edyta Kotowicz and Mateusz Zybaczynski  

Foap has emerged as a global frontrunner in social media advertising under the stewardship of CEO Mateusz (Matt) Zybaczynski since 2018, by unleashing the creativity of 4.5 million creators around the world and catering to iconic brands such as Coca-Cola, Heineken, Uber, and MasterCard. The platform’s robust partnership with tech giants Meta and TikTok, and its pioneering role in the TikTok Creative Exchange in Europe highlights its innovative edge in the digital content sphere.

Foap enters a new phase of international expansion with the appointment of Michał Glapiński – former Saatchi & Saatchi IS Managing Director, co-founder of Brand New Galaxy and former CEO of Pathfinder 23 – as Chief Strategy Officer & Managing Partner, and the appointment of former Meta Creative Shop Head Edyta Kotowicz as Executive Creative Director & Managing Partner.

Foap is a truly international operation, with Headquarters in Warsaw and a global footprint extending to Zurich, Miami, and Indonesia. Foap has made a name for itself in the global creator community as a significant movement at the forefront of the Creator Economy Boom, and is rooted in a committment to revolutionizing and democratizing content creation worldwide. Proof of Foap’s global impact is its community of more than 4.5 million creators in 194 countries. 

Foap is on a mission to be a world leader in digital-first content and communication innovation, which is achieved via strategic partnerships including long-standing collaborations with Meta and TikTok. 

Reflecting on the new journey, Chief Strategy Officer & Managing Partner Michał Glapiński remarked: ” I started my partnership with MattZybaczynski two years ago, and I am thrilled to push the envelope further in what Foap can achieve in the ‘creators economy’. The transformative impact Foap has on the global creative market is not just impressive; it’s inspirational. It’s an honor to officially join the Foap leadership team and steer such a dynamic endeavor into its next phase of growth.”

Foap Executive Creative Director & Managing Partner Edyta Kotowicz adds:“From my days at META, ushering in Instagram Stories to the CEE markets, and leading Instagram in DACH to now at Foap, I’ve seen first-hand the power of innovative content in driving business success. Foap’s phenomenal rise as a creative powerhouse is exhilarating. I’m excited to help navigate our global expansion and further cement our position as leaders in the creative economy.”

Source: Foap

  Edyta Kotowicz, Foap, Mateusz Zybaczynski, Michał Glapiński