Havas International strengthens its leadership team and announces the appointment of Maylis Crassard as Managing Director of its Parisian hub.
Alongside Thierry Joly, Managing Director Havas International Paris, Maylis will support the strategic development of the global clients serviced by the Parisian hub.
With over 20 years’ experience working on local and global clients in luxury, FMCG, automotive, technology and entertainment, Maylis Crassard will bring to Havas International her multi-channel expertise, both at a strategic and operational level, with a special focus on bringing innovation.
Maylis Crassard will lead a team of planners and media experts under the supervision of Marc Schader, Global Chief Client Officer Havas Group and in charge of Havas International globally.
Havas International Paris, part of Havas Media, regroups over 100 employees in Paris, and is responsible for the coordination of 50+ clients (Hermès, Capgemini, Swarovski, Lacoste, Michelin etc.).
“Following the dynamism of 2019 marked by significant wins such as Innocean Worldwide (Kia-Hyundai), Puma, and TripAdvisor, the arrival of Maylis will enable us to reinforce the strategic support of our international clients and to consolidate our pioneering positioning in solutions, business models and media innovations” says Marc Schader, Global Chief Client Officer Havas Group.
Maylis Crassard was previously COO of PLUS Global at Group M (WPP).
Source: Havas International