“HEY, WHAT WOULD NATURE SAY?”: A Celebration Of Nature’s Wisdom For Faith In Nature, By Dream Quickly, Produced By London-Based NOMINT And Directed By Odd Bleat.

Faith In Nature has launched its first-ever brand awareness campaign helping everyone to make greener decisions by asking a simple question “What would nature say?”

The proudly independent family company collaborated with family members Simeon Rose and Anne Hopkins of Dream Quickly to create a musical celebration of nature that would introduce the old brand to new fans in a way that feels relevant today.

Directors, Odd Bleat, of NOMINT turned the song into a cheerful animated musical manifesto that is full of quirky characters like dancing flowers, sociable lorises and tea-loving bees.

The question “What would nature say?” that every action in the film keeps returning to, is echoing an idea that is at the root of the brand. Faith in Nature means absolute trust and confidence in Nature. Like the founder of the company Rivka Rose has been saying for years ‘Nature is the Boss’. Simeon Rose, Creative Director at Dream Quickly says, “We wanted an idea that would cut through the greenwashing and confusion and give people a simple filter to help them make better decisions for both themselves and the planet. Hey, what would Nature say? It is something we can imagine everyone singing along to.”

Manos Gerogiannis of Odd Bleat said “For the animation, our goal was for the viewer to feel like they are participating in a beautiful journey into this festival of Nature so we created smooth transitions between the different scenes. We wanted all the characters, trees, animals to follow all the lyrics of the song, so we used lipsync. Also, by using frame by frame animation and by lowering the overall frame rate, we gave the whole spot a more hand drawn and cut-out feeling.”

Christos Lefakis, Creative Director at NOMINT commented “We loved working together for a brand we admire, to deliver a simple, but important message that will hopefully resonate and inspire. Odd Bleat did what they always do best. They brought humor and complexity to the work in a way that feels very fresh and very natural. ”

CLIENT: Faith In Nature

CAMPAIGN: “Hey, what would nature say?”

AGENCY: Dream Quickly

CONCEPT & EXEC. CREATIVE DIRECTION: Simeon Rose & Anne Hopkins

ART DIRECTION: Bless London

PRODUCTION COMPANY: NOMINT

CREATIVE DIRECTION: Christos Lefakis

EXECUTIVE PRODUCER: Marilena Vatseri

DIRECTOR: Odd Bleat

ANIMATION & DESIGN: Odd Bleat

WORDS: Mat Dobson & Anne Hopkins

COMPOSITION & ARRANGEMENT: Mat Dobson

SINGER: Natalie Palmer

SOUND PRODUCTION: Mat Dobson

SFX: Gez Lloyd

Source: NOMINT

  Anne Hopkins, Christos Lefakis, Faith in Nature, Manos Gerogiannis, NOMINT, Odd Bleat, Simeon ROse