Jeep & Publicis Dubaï / Leo Burnett Italy: Reconnect with adventure

Reconnect with adventure

In 2020 more than ever, when we have had to limit our travel, the need for adventure and escape is felt.

The Jeep brand, with its legitimacy in terms of exploration, is presented in this magnificent campaign (crafted by Chilean artists Salamagica) as the perfect link with the great outdoors and freedom.

Being behind the wheel of a Jeep means giving yourself the opportunity to leave your daily life, to discover new perspectives, to go where others are not.

Imagined by Publicis Dubaï and Leo Burnett Italy, this campaign reminds us how the best way to disconnect is to reconnect with nature.

Credits

Client: Jeep 

Jeep Emea Brand Marketing Communication Manager: Sergio Munaò

Jeep Regional Head of Brand Marketing Communication: Nicola Gibson-Ebdon

Agency: Publicis Middle East – One Team FCA / Leo Burnett Italy

Executive Creative Directors: Rafael Augusto, Francesco Martini 

Creative Directors: Mohamed Bareche, Thiago Gouveia

Arabic Copywriter: Ayman Shehade

Art Director: Tina Balaa

Art Director: Noor Akar

Client services director – Leo Burnett Italy: Pieraugusto Piergiovanni

Business lead – One team FCA Dubaï : Bashir Samia

Production: WatchOut

Agent: Anne Lecerf

CGI Artists: Salamagica

Source: Publicis

  Francesco Martini, Jeep, Leo Burnett Italy, Pieraugusto Piergiovanni, Print Advertisisng, Publicis Dubai, Rafael Augusto, Sergio Munaò