KFC UK & Ireland today announced that Richard Hall will take the role of Marketing Director from March 2022. The move comes after the promotion of Jack Hinchliffe to Chief Marketing Officer in September last year.
Richard, who is currently Head of Value, Membership and Loyalty for Tesco, is a seasoned marketer with 15 years’ experience under his belt and a passion for understanding customer behaviour to help drive commercial success.
At Tesco, Hall led the relaunch of the business’ Own Brand offer, was the author of the retailer’s Plant Based strategy and consistently championed creativity and digital media receiving multiple awards for the work. Most recently, his team launched Tesco’s Aldi Price match and Clubcard Prices, resulting in over one million new active Clubcard members.
Jack Hinchliffe, Chief Marketing Officer at KFC UK & Ireland: “I couldn’t be happier to welcome Richard to the KFC family. His experience and record speak for themselves, but it is his approach to people and leadership that makes him such a natural fit for KFC. I know he will build and contribute to our unique culture, which makes the marketing we do some of the most distinctive around. I have no doubt Richard will soon become an integral part of the team; cultivating great creative, alongside the internal team and our agency partners.”
Richard Hall, incoming Marketing Director at KFC UK & Ireland: “I have long been a fan and admirer of the brand so the opportunity to join as Marketing Director is truly an honour. Like the Colonel’s secret blend of 11 herbs and spices, there is something special is going on at KFC and testament to that is the team winning Marketing Week’s Brand of the Year. For me, food is one of life’s great pleasures so the chance to combine that passion with the fantastic team at KFC, is an exciting opportunity.”