Stock trading is often considered a complicated matter. Known only to certain circles, because its foreign terms sound like Alien language. Saham Rakyat by Samuel Sekuritas (an Indonesian-based full-service financial advisory company) believes that each of us can understand stock trading and provide free access to all Indonesians to be able to buy and sell stocks.
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Saham Rakyat (approved by OJK – The Financial Services Authority) develops an app to educate the Indonesian people on the topic of trading, to make trading a lot less complicated. It’s designed to be very intuitive, like online shopping.
With the message: Let’s Talk Stocks we wanted to break the stigma and confusion about stock trading and let people know and understand the stock trading language.
Agency: LUP
Client: Saham Rakyat
Country: Indonesia
Executive Creative Director: Albert Chan
Creative Director: Andika Nugroho
Account Director: Ahmad Syakbani
Copywriter: Refo Angkasa, Kiki Prasya
Art Director: Anggun Rahmawati, Timotius Ginting
Illustrator: Biaska Gusana
Source: LUP Agency
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