Stock trading is often considered a complicated matter. Known only to certain circles, because its foreign terms sound like Alien language. Saham Rakyat by Samuel Sekuritas (an Indonesian-based full-service financial advisory company) believes that each of us can understand stock trading and provide free access to all Indonesians to be able to buy and sell stocks.
Saham Rakyat (approved by OJK – The Financial Services Authority) develops an app to educate the Indonesian people on the topic of trading, to make trading a lot less complicated. It’s designed to be very intuitive, like online shopping.
With the message: Let’s Talk Stocks we wanted to break the stigma and confusion about stock trading and let people know and understand the stock trading language.
Client: Saham Rakyat
Executive Creative Director: Albert Chan
Creative Director: Andika Nugroho
Account Director: Ahmad Syakbani
Copywriter: Refo Angkasa, Kiki Prasya
Art Director: Anggun Rahmawati, Timotius Ginting
Illustrator: Biaska Gusana
Source: LUP Agency