Loughborough University appoints Bristol-based Firehaus to lead brand ignition 

Firehaus announce an exciting new project with Loughborough University. The brand consultancy will be working with the leadership team of the School of Business and Economics to position and rebrand the school in preparation for its next stage of growth. 

The University currently ranks in the top 10 in all UK league tables and is No.1 in the UK for employer-student connections. It is one of only a handful of universities globally to hold prestigious triple-accreditation for its business school. 

The School of Business and Economics has an enviable reputation for merging business theory with practical experience. However the leadership team have set themselves the ambition of staying ahead of the curve in this dynamic and highly competitive sector. A more distinct brand position, underpinned by an inspiring vision and mission, is the first step in creating the momentum needed to enable the School to bolster their undergraduate core, scale their international postgraduate profile and innovate their relationships with industry. 

The new brand position will align with the three themes identified in the University’s 2030 strategy; Climate Change & Net Zero, Vibrant & Inclusive Communities and Health & Wellbeing. 

Firehaus will be using its Brand Ignition framework to set the foundations in place to bring the School to the attention of a wider international audience, mapping a future for the brand that challenges, informs and inspires a new generation of business people for the world stage. It will work closely with the University’s in-house design team to capture and bring to life the new brand position. 

The appointment adds to Firehaus’ increasing body of work around innovation and enterprise in the higher education sector, including projects for UKRI and the University of Bristol. 

Professor Janet Godsell, Dean of the School of Business and Economics said “We knew the importance that brand would play in the future growth of the School. We concluded we needed an outsider perspective to make the transition required as we’d only get one bite of the cherry to get it right for launch. Firehaus are specialists and there is a cultural fit in their collaborative approach that builds trust with wider stakeholders.” 

“It’s been a real pleasure to work with the forward-thinking team at Loughborough. They intuitively understand the role a distinct and inspiring brand has in motivating staff and students as well as creating stand out in a competitive market.” Nick Barthram, Strategy Partner

Source: Firehaus

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