Made in Chelsea star Ollie Locke has teamed up with Naked to call on people to ‘Be a Rainbow Machine’ by encouraging everyone to not only embrace a diverse ‘rainbow’ of fruit and veg in their diet, as provided by the new Naked Rainbow Machine smoothie, but also to celebrate inclusion in their work, life and communities.
The campaign, to support the launch of the Naked Rainbow Machine smoothie and kicking off at the start of Pride Month, will be supporting Stonewall and their fight for the freedom, equity and potential of all LGBTQ+ people. 10p from each bottle of Naked Rainbow Machine sold throughout June and July, will be donated* to Stonewall to support LGBTQ+ young people who aren’t in education, training or work. The public can easily get involved and ‘Be a Rainbow Machine’ by purchasing a bottle of Naked Rainbow Machine and know that their purchase is helping to champion inclusion through Stonewall’s work.
According to Stonewall, many LGBTQ+ young people face significant LGBTQ+ specific challenges at home, school, college, university and work, in addition to the challenges all young people face while growing up. These challenges can profoundly impact on LGBTQ+ young people’s mental health and affect their experiences in education, training and work. Naked’s donation will support Stonewall’S work helping LGBTQ+ young people as they try to overcome these challenges.
To celebrate the launch of the new smoothie, Ollie has starred in a cheeky and playful photoshoot where he lies against a rainbow backdrop of the fruits and vegetables that are packed into each bottle of Naked Rainbow Machine. The image shows Ollie’s bold and brave side and his pride at standing up for diversity and inclusion.
Naked Rainbow Machine, the latest permanent addition to the Naked Machine range, offers a vibrant drink packed with fruits and vegetables from all the colours of the rainbow: tangy red apple, sweet mango, zingy kiwi, juicy blackberry and blueberry, pink beetroot, elderberry and banana. Also boosted with vitamins C, E, B1, B2 and B6, not only does Naked Rainbow Machine make for a great afternoon pick-me-up but by purchasing it in June and July*, the public will be supporting a great cause and championing inclusion, through Stonewall’s work.
Made in Chelsea star, Ollie Locke says “I’m excited to be working on this campaign with Naked and Stonewall – it’s great fun and for such a great cause. I myself came out on TV in front of the nation in my twenties, and many people watched as I navigated my sexuality, which has come with various challenges both in my public and private life. While I was fortunate to have had great support and work thanks to Made in Chelsea, unfortunately this is not the case for many LGBTQ+ young people. I’m proud to be able to work with Naked and encourage everyone to ‘Be a Rainbow Machine’ and support Stonewall and the amazing work they do to help LGBTQ+ youth get great education, training and work. So not only is the new Naked Rainbow Machine a great way to add fruit, veg and essential nutrients to my diet, it’s also helping me celebrate inclusion in all its many forms.”
Charlotte Ashburner, Senior Marketing Manager at PepsiCo, says “Ollie is the perfect ambassador for this campaign as he is a strong voice for the LGBTQ+ community, having gone through his journey in front of the nation on TV, which was an inspiration to many. As Naked Rainbow Machine is a smoothie bursting with fruits and vegetables from all the colours of the rainbow and with the rainbow being a well-known symbol of the LGBTQ+ community, we wanted to take this opportunity to show our support for the essential work that Stonewall does to support LGBTQ+ people. At Naked we want to encourage everyone to not only embrace a diverse ‘rainbow’ of fruit and veg in their diet, but also to embrace and celebrate inclusion in their work, life and communities.”
Mo Wiltshire, Director of Education and Youth at Stonewall says: “At Stonewall we are passionate about the potential of every LGBTQ+ person, and inspiring people across society to stand for all of us. This is why we’re excited to be working with Naked on this campaign. Donations from sales of Naked Rainbow Machine will help thousands of LGBTQ+ young people be informed, supported and championed to access education, training and/or work. We imagine a world where all LGBTQ+ people are free to be themselves and our work supporting young LGBTQ+ people is a key part of making that happen.”
Naked Rainbow Machine is best enjoyed chilled, straight from the fridge and is available in 360ml and 750ml bottles, made from 100% recycled plastic.