Omnicom Group Inc. (NYSE: OMC), today announced it has agreed to acquire Oliver Schrott Kommunikation GmbH (OSK), one of Germany’s leading public relations and communication agencies. OSK will operate as a stand-alone brand within Omnicom Public Relations Group, the collective of top global public relations and specialist agencies within Omnicom.
OSK has a broad portfolio of communication services at the intersection of PR, social media and marketing. It is most known for its automotive communications and also offers expertise in the areas of new mobility, technology and digital life. OSK serves some of the world’s best-known brands, including Mercedes-Benz, Harman, Siemens and ZF. Since its founding in 1993, it has established an international presence with more than 225 people located in offices in Germany, China and the United States. Following the closing of the acquisition, OSK will continue to be led by President and CEO, Oliver Schrott.
“The acquisition of OSK is part of our strategic plan to grow our capabilities in the areas where OSK excels, especially the convergence of technology, mobility and communications,” said John Wren, Chairman and CEO of Omnicom. “We are excited to bring OSK into the group to strengthen our PR footprint in Europe and deliver new perspectives for our clients. I want to welcome Oliver and his entire team to Omnicom.”
OSK has consistently been ranked among Germany’s leading PR agencies and is the undisputed #1 agency for automotive and mobility communications. The agency has expanded its capabilities into a broad-based communications service provider with a portfolio that is unique in the sector, internationalized with offices in New York and Beijing, and digitized with a technology hub in Berlin.
“With Omnicom, we have found an ideal partner that will build on our successful past and help us get to the next level of our development,” said Oliver Schrott. “After 28 years of success as an owner-managed agency, we’re eager to see how our unmatched talent combined with Omnicom’s know-how and resources will accelerate our position across geographies, industries and data-driven communications.”
OSK will also have a leading role as Omnicom partners with Mercedes-Benz to co-create ‘Team X’ – a tailormade and data-driven global agency solution with expertise spanning across the entire spectrum of Mercedes’ Communications and Marketing activities.
The transaction is expected to close in the fourth quarter of 2021 and is subject to finalization of a definitive agreement and customary closing conditions.